For all kinds of additions to the price of the car, Zhao Tian is worried in his heart.

However, the current new car of the Cosmos Company is on the verge of being launched, and a sales price must be established.

In the end, after the cost and profit accounting, the sales price of the new model was tentatively set at 188,800 yuan.

Zhao Tian was extremely disgusted by the number of zeros and integers, and waved his hand and said: "We are different from those bewitching and cheap companies, we only take 180,000 whole numbers. ”

Chang: "......"

The price was finally set at 180,000.

It's just such a price positioning, but the universe has not yet released a new car, and has lost most of the market.

Judging from the sales of more than 200,000 models on the market, the data is really disturbing.

However, this is also a helpless move of the old man, he once worried that Zhao Tian has not set a car cost target from the beginning of car manufacturing, let alone delineated the market crowd.

Instead, it is only based on the standard of 'safe cars' that we will be in the current situation.

But the wood has become a boat, and it is difficult to return, and now we can only take one step at a time, and solving the current problems is the right way.

The price is set, and after the last few tests, the prototype can be finalized.

The rest of the work basically belongs to the old business.

Propaganda and hype.

For this new model of the Cosmos Company, the logo and model code alone will surprise many people.

'Chinese' car logo;

The name of the car with six long Chinese characters;

What a 'hanging' word.

These things are not only a challenge for Cosmos, but also a huge challenge for the majority of consumers.

Huaxia's automobile consumer groups have seen too many models with Chinese characters as the logo or theme, and most of those car companies are under slogans such as "Chinese patriotic feelings" and "support domestic products" to gain the affection of consumers.

But after buying it, I found that it was not like that.

Patriotism is patriotism, but these stinky and shameless people make some scrap copper and rotten iron, uneven quality iron lumps to fool people, and finally run away after making money, which is really hateful.

Most of the domestic car companies basically relied on the 'domestic feelings' to support the initial period of the first stage, and then slowly made a few good car companies, such as Geely, Great Wall and so on.

But most consumers have long since exhausted many unscrupulous businesses for such things as 'feelings', and they no longer exist.

Therefore, when the Cosmos Company is about to launch a model with obvious 'Chinese feelings', it will be a challenge for both parties.

The challenge for Cosmos is whether it can break through this sentiment, and many car consumers are whether they can trust domestic products anymore.

It's just that time will tell.

I often count the various information of the 'past-present-future' models in a centralized manner to screen the 'points' that are most attractive to consumers.

Model Details:

Corporate culture: the first safe car in the universe;

Car logo: Han;

Model name: past-present-future;

Sales price: 180000+;

Engine: YZ-2.0ST, 280Ps;

Fuel consumption: 8.0L (measured data unknown);

Transmission: YZ-8DCVT;

Size: 4800mm× 1840mm×1600mm;

Ground clearance: 14-23cm (equipped with pneumatic suspension system);

Core configuration: Cosmos special general security system 1.0;

Environmental protection standards: above China V (the actual particle emissions are far lower than the standard amount);

Drive mode: Part-time 4D (time-sharing four-wheel drive);

Interior seats: permeable leather material (no need to change seat cushions from the change of seasons);

……

With so many core technologies, if you put it in the hands of someone who knows how to drive, you will naturally feel that it is worth the money.

If you compare a car with such a configuration to a man, it is definitely tall and powerful, with a good temper, empathetic and strong kidney function, which can be up or down, soft or rigid.

If you are classified as a woman, she is definitely a representative of the kind of person who is beautiful and not sticky.

But the point, the price is a bit expensive.

According to the configuration, this price is definitely the lowest in the universe, but I'm afraid of running into people who don't understand.

If you can analyze it from the level of Chinese consumers, this pricing will be prohibitive for many people.

Although Lao Chang is not as comfortable in the Universe Company as before, and there is a group of like-minded people around him, the reason why he has a steady mind and continues to work hard in the Universe Company is because the Universe Company seems to have no confidence but really has a lot of confidence.

Like this new car, if he were in BYD or any other car company, he would never dare or be able to make a car with such a configuration.

Absolutely powerful power!

Absolutely comfortable interior!

Absolutely safe quality!

Absolutely, probably... Low price!

Any of them, if they are obtained from other car companies, they can be like fish in water in the market.

It's just that these new cars of the universe company are all accounted for, but Zhao Tian gives people the feeling that he can't take it.

Just because, he dislikes the existence of parts in the car that are not produced by himself.

But the business should still be done, after planning a few major selling points, regardless of whether Zhao Tianle was happy or not, he asked for all-round photos of the new car from Lu Xiangfei, and began to do all aspects of the advertising of the new car.

When the all-round test of the new model was completed and it was announced that it could be officially put into production, the sales website and mobile app of the Cosmos Company officially hung up the sales advertisement of the new car.

At the same time, he also contacted BYD, Geely Automobile, and Great Wall Motor, asking them to help with advertising.

At the same time as the advertisement, the purchase or reservation is not accepted for the time being, and it is only stipulated that after one and a half months, you can make an online reservation or book at the Huishi Experience Hall.

In between, there is just enough time set aside for the new model to run in live.

When Li Fufu received the promotional materials that often came, his face collapsed;

When Wei Junjun received it, his face also collapsed;

When Wang Fufu saw such promotional materials, he felt happy, and it seemed that the Universe Company was going to fight with Geely Automobile and Great Wall Motors in the future.

After all, from the perspective of models and prices, the 'past-present-future' models will be the main H6 and Weipai cars of Great Wall Motors are favorable competitors, Geely Automobile needless to say, their recent sales soared Boyue and Borui, although the price advantage, but only the price advantage.

However, Geely now has a 'dream era' that can still hold the situation, and it will not be as miserable as Great Wall Motors.

Wang Fufu has recently regarded new energy vehicles as the core of his own development, but he has avoided this conflict.

It's just that later, when the universe company announced its entry into new energy vehicles, Wang Fufu cried miserably, of course, this is all a later story.

It's just that then Lao Chang sent a new publicity request to the three bigwigs, and the total production of this new model is only set at 100,000 units, and Wei Junjun and Li Fufu's stunned psychology has only improved slightly, and such a number will not have much impact on them.