Chapter 278 Shareholding in Haier Company
As soon as the ordinary version of the Nanxun Automobile was launched, it detonated a sales frenzy, and the suffocated consumers flocked to the Huaxia Automobile 4S stores in major cities or the R&D and production base in Pengcheng as if they were afraid that they would not be able to spend the money. Pen, fun, pavilion www. biquge。 info
If there are still some reservations in China because of everyone's wealth, then the sales situation abroad can be called crazy.
50,000, 100,000, 200,000...... The sales volume of Nanxun Automobile is constantly refreshing the sales record created by itself, and it is full of firepower and stamina.
Therefore, now the production and R&D base in Pengcheng is increasing its full power, hoping to achieve production capacity ramp-up as soon as possible. Moreover, the third and fourth phases of the production and R&D base of Huaxia Automobile Company are also under construction day and night, and it is believed that the third phase will be put into production and use at the earliest at the end of the year and early next year at the latest.
If this situation continues, by the end of the year, the output of Nanxun automobiles will exceed one million, and the sales volume will also set a sales record for domestic car companies -- this is simply unimaginable.
Moreover, as early as the second half of this year and at the latest early next year, Huaxia Automobile Company will launch its own economic sedan to seize the low-end car market. It is believed that at that time, Huaxia Automobile Company will grow into the largest automobile company in China, and there is no one.
The sales of Nanxun Automobile almost demonic directly shocked the major international automobile giants, and Huaxia Automobile Company, a new rookie, taught them a solid lesson - the rookie also shined.
Although they had thought that the Southern Patrol Automobile would be very popular, they didn't expect it to be so popular. Now, they have a hunch that Huaxia Automobile Company, a complete newcomer, is likely to grow into a "giant" of the same level as them in the shortest possible time.
You know, behind Huaxia Automobile Company is the home of this rookie -- it is an untapped but potential automobile consumer market. Coupled with the protection of national car companies like Huaxia Automobile Company due to high tariffs on imported cars, the international auto giants already feel that they have nothing to love -- watching the rise of a powerful opponent and not imposing sanctions.
At this time, perhaps only the German Volkswagen is better, after all, they have a joint venture in China Shanghai Volkswagen as a bridgehead. As for the Japanese auto giants, they can only hehe.
The first car of the Southern Tour, which was ready to be presented to the Supreme Chief, was finally completed after a long period of careful construction - both the interior and the core configuration are all super top. Moreover, at the rear of this car, the golden word "Southern Tour" is larger than the rear logo of all Southern Patrol cars - to show its unique status as the first car.
When Su Zhenbang personally presented this car to the supreme chief in the capital, the old man was very happy - this is our own car for Chinese.
After leaving the capital, Su Zhenbang did not return to Jinling or Pengcheng, but went to Qingdao to prepare to sign a contract with Zhang Ruimin's Haier. Before this, all the contracts had been negotiated, but because of the birth of the Southern Patrol Automobile, Su Zhenbang was directly in the negotiation scene, and then disappeared.
Therefore, the originally prepared signing can only be postponed again and again, although Zhang Ruimin can understand the busy situation of this old brother Su, but he is also in a hurry - he urgently needs rice to put it in the pot. Therefore, Zhang Ruimin has urged Su Zhenbang several times, hoping that he will go to Qingdao as soon as possible and sign the cooperation agreement, the most important thing is to send the money.
No, the matter here came to an end a little, and Su Zhenbang rushed to Qingdao non-stop, he understood Zhang Ruimin's mood very well.
I can't help but be in a hurry, you know, now Qingdao's Haier Industrial Park has begun to be built, but this golden rooster that will lay golden eggs in the future is now a gold-swallowing monster. This hasn't been long yet, and the 120 million that Haier has earned in recent years has basically been spent, but the industrial park has not yet seen a shadow.
According to the prediction of the professional company, the completion of the entire Qingdao Haier Industrial Park will require about 1.5 billion yuan, which is an astronomical amount for Haier at this time. There is no way, this kind of industrial base that only sees returns in the later stage, all of them are gold-swallowing monsters. Not to mention anything else, Huaxia Automobile Company's R&D and production base in Pengcheng has spent more than 600 million yuan in the first three phases alone, and this number is still growing.
Haier is not Huaxia Automobile, Zhang Ruimin is not Su Zhenbang, Haier and Zhang Ruimin have no cash cow support behind them, and behind Huaxia Automobile are Suning Group and SS Financial Holdings, two super tyrants.
Therefore, if this Haier industrial park is to be built to prevent Haier from being dragged to death by this industrial park, then it is necessary to bring in foreign funds. However, Haier and Zhang Ruimin don't have to think about the state's loans and appropriations at all, state-owned enterprises are not enough, can they be distributed to companies owned by the whole people?
Then the rest is to exchange shares for funds, they also contacted the American home appliance giant AE before, but unfortunately, the other party's asking price is too high - 51% of the shares, this is to directly turn Haier into a foundry.
For the ambitious Zhang Ruimin, this condition could not be agreed to at all, so in desperation, he could only turn to Su Zhenbang, a friend in the business world. In the face of Zhang Ruimin's request for help, Su Zhenbang did not say a word, and after a simple consideration, he decided to invest in Haier with funds, and promised that as long as he Zhang Ruimin was in Haier for a day, he would never interfere in Haier's daily production management.
Su Zhenbang's Suning Holdings invested 100 million yuan in Haier, accounting for 30% of the shares - this is the cooperation agreement reached between Su Zhenbang and Haier.
To be able to introduce a strategic partner like Suning Group, Haier is a little incredulous. At this time, many talents realized in hindsight how wise it was for Zhang Ruimin to donate 5 million to the China Zhenbang Foundation last year. Now, the 5 million was directly exchanged for an investment of 100 million, and since then I have found a towering tree that I can rely on for a long time.
Coming to Haier's headquarters again, Su Zhenbang said to Zhang Ruimin with some embarrassment: "Brother Zhang, I'm really sorry, I'm too busy this time. ”
"I understand, I understand. Zhang Ruimin looked at Su Zhenbang, who was a little tired, but full of spring breeze, and said with a smile: "Congratulations, Brother Su, you have built our first car with fully independent intellectual property rights in China, which is worth learning from all our enterprises and entrepreneurs." ”
"You're too awarded, and Haier is doing a good job. Su Zhenbang said with a smile: "At present, who can compare with us in the domestic white power industry Haier." ”
Zhang Ruimin waved his hand, then pulled Su Zhenbang into the conference room, and said in a low voice as he walked: "Brother Su, now that the construction of Haier Industrial Park has spent almost all of our cash, we really need your money urgently." ”
Su Zhenbang nodded with deep understanding, and then whispered: "Don't worry, Brother Zhang, the money will soon be transferred to Haier's account." ”
"Alright, let's go in first. Zhang Ruimin patted Su Zhenbang, and then said: "By the way, Vice Mayor Ye is also here, and he has always been very concerned about the development of Haier." This time, I heard that we introduced Suning Group as a partner, and I was very happy to take the time to participate in this signing. ”
"Vice Mayor Ye?" Su Zhenbang really didn't know this Vice Mayor Ye, so he was puzzled for a moment, and said with a smile: "With the care of the city leaders, it is Haier's blessing." ”
Walking into the conference room, Haier and Suning Group were already waiting, and Su Zhenbang also found the figure of Vice Mayor Ye on the rostrum.
"Vice Mayor Ye, this is Mr. Su of Suning Group, I believe you must be familiar with it. Walking on the rostrum, Zhang Ruimin introduced Su Zhenbang to Vice Mayor Ye.
The deputy mayor Ye was about 40 years old, with the demeanor of a scholar official, and said with a smile: "Mr. Su, I have admired you for a long time." The emergence of Nanxun Automobile has inspired the domestic automobile industry. ”
"Brother Su, this is Ye Zhengming, Deputy Mayor Ye, who has always supported and cared about the development of our Haier. ”
After listening to Zhang Ruimin's introduction, Su Zhenbang, who was a little stunned, came to his senses and hurriedly said: "Hello, Vice Mayor Ye, I think Vice Mayor Ye is very kind, have we met somewhere?"
"Oh, is it?" Ye Zhengming said with some surprise: "That proves that we are very fateful, and Mr. Su will come to our Qingdao to invest more in the future." ”
"Definitely, definitely. ”
While agreeing, he invited Vice Mayor Ye to take a seat, but Su Zhenbang always felt that this Vice Mayor Ye was a bit like someone he knew, but he couldn't remember who he looked like for a while.
Seeing that the three big leaders were already seated, the staff in the audience quickly quieted down, so Zhang Ruimin stood up and said with a smile: "Actually, our signing ceremony should have been held a long time ago, but because our boss Su is too busy, it has been postponed until today." As the saying goes, good things are grinding, and we can count our merits today as complete. ”
After Zhang Ruimin finished speaking, there was goodwill laughter and applause in the conference room. Signaling everyone to be quiet, Zhang Ruimin continued: "Okay, I won't say any more extra words, let's ask Mr. Su to say a few words." ”
"I apologize for the repeated postponement of the signing ceremony due to my personal reasons. Su Zhenbang took Zhang Ruimin's words and said: "I feel honored to be a shareholder of such a very creative and potential company as Haier. I won't say much else, I believe that in the future, Haier will become one of the world's top 500 companies. ”
Listening to Su Zhenbang's words, everyone burst into warm applause, especially Haier's employees, who almost "slapped" their hands. Next, Zhang Ruimin and Su Zhenbang signed their names on the contract, and the cooperation between the two sides began.
From then on, Suning Group will become one of Haier's major shareholders, and Su Zhenbang has taken the first step in his own "invasion" of the Chinese business community......