Chapter 277: The Supreme Chief Becomes the "Spokesperson"
"We Chinese are going to drive our own Chinese cars." Pen, fun, pavilion www. biqugeγ infoβ
The supreme chief's words were so loud that all those present could hear the true meaning contained in them. Su Zhenbang and Hemut Punk naturally heard the meaning, and the two glanced at each other, and then both smiled and nodded.
"Please rest assured that we will definitely give the greatest support to a national automobile brand like Huaxia Automobile Company. A leader of the State Council who accompanied the supreme leader on the inspection took the lead in speaking: "This year, we will give priority to the southern tour of Huaxia Automobile Company in the bus procurement projects of various ministries and commissions." β
"Now our domestic national automobile industry has just started, for a national brand like Huaxia Automobile, we must give protection. The supreme chief nodded, and then said: "Today, I, an old man, will advertise for Huaxia Automobile here, and I hope that everyone will buy cars in the future and give priority to our Chinese's own cars." Moreover, I think this car of Huaxia Automobile Company is very beautiful, more beautiful than those foreign cars. β
After listening to the words of the supreme chief, if the people present still don't know what to do, then these people have really been in the political arena for nothing all these years. Therefore, Secretary Lu of the Donghai Provincial Party Committee hurriedly said: "Chief, our Donghai Provincial Party Committee and Provincial Government will absolutely support our local enterprises in Donghai Province to the greatest extent, and in the future, our bus procurement will definitely be the first choice for Huaxia Automobile." β
"Please rest assured that our Pengcheng Municipal Party Committee and Municipal Government absolutely support our national automobile brand in an all-round way. Tian Mingli took Secretary Lu's words and also said: "If you want land, you want people to give people, and you want policies to give policies." β
The supreme chief nodded with a smile, and then said to Su Zhenbang: "Comrade Zhenbang, have you heard, these people are all potential customers of your Huaxia Automobile, and my old man is still very successful as a salesman." β
"Thank you, Chief. Su Zhenbang hurriedly smiled and said: "In order to thank you for your love for our Huaxia Automobile, our company unanimously decided to give the first car of 'Southern Patrol Automobile' to you. β
Pointing at Su Zhenbang, the supreme chief scolded with a smile and said, "Zhenbang, you have learned the same as Xiaoyu now, a ghost and a ghost." You're trying to make the old man make a mistake. β
"How can this be a mistake? You are not in the seat now, and this is the intention of the younger generation to honor your old man. Su Zhenbang hurriedly said with a smile: "Chief, you must know that you are the first honorary salesman of our Huaxia Automobile." β
Listening to Su Zhenbang's words, the people around him laughed, and the supreme chief also said with a smile: "You, you, in that case, my old man will have to take your Huaxia Automobile Company's car wherever he goes in the future." β
"That's for sure. You are now our spokesperson, and the car in your old life will be contracted by our Huaxia Automobile in the future. Su Zhenbang said seriously: "Is there anything more suitable for you to be a car than 'Southern Patrol Auto'?"
The supreme chief continued to watch the operation of the vehicle workshop, and said with a smile: "It seems that your Huaxia Automobile Company is relying on my old man." β
"That's for sure. β
Aunt Rong also smiled and said, "Dad, it seems that you won't be able to run this time." β
Everyone laughed, and they all secretly said, this Su Zhenbang is really a good calculation. At the same time, everyone present also saw that the supreme leader completely regarded Su Zhenbang as his own son and nephew - it was really good luck.
After inspecting several places, the supreme leader attended the ceremony of the first car rolling off the assembly line held by Huaxia Automobile and personally cut the ribbon -- from then on, Huaxia Automobile officially entered the market.
Near noon, the top leader had lunch in the staff restaurant of Huaxia Automobile Company, and then chatted with everyone in the office building about the future development of China's automobile industry.
Until about 2 o'clock in the afternoon, at the request of Su Zhenbang, the supreme chief left a message for Huaxia Automobile Company - "build Chinese automobiles, be a century-old car company" as encouragement. At this point, the supreme leader ended the inspection of Huaxia Automobile Company, and the old man's motorcade slowly left the R&D and production base under the flashing lights of a group of reporters.
As the news of the top leader's inspection of Huaxia Automobile Company began to spread, especially CCTV's live broadcast of the first car off the assembly line, the news headlines of domestic and foreign media were seized by Huaxia Automobile Company for a while.
Among them, the "Southern Tour" has attracted everyone's attention, no way, the shape of this car is absolutely subversive and creative - who can not love. As a result, many people have begun to care about when this super stylish car will start to sell, and many rich people can't wait to own one.
Without making everyone wait too long, Huaxia Automobile Company soon announced that the flagship version and special exclusive version of Nanxun Automobile will be sold and customized to the world at the same time in half a month. As for the low-profile ordinary version of Nanxun Motors, it will have to wait for a month.
This time, because the Southern Patrol Automobile Company is targeting the middle and high-end income consumers, it will launch three models with special premium version, flagship version and ordinary version, of which the special premium version only accepts special reservations. Moreover, in addition, Nanxun Automobile has also created a special "official version" for government departments to cope with the procurement of official cars by government departments.
As for the price issue that everyone is most concerned about, the price of the premium version of the Nanxun car is above one million, and some even reach several million, while the price of the flagship version of the Nanxun car also ranges from 500,000 to 1 million. Although the most mainstream regular version is relatively low, it is definitely not cheap, ranging from 200,000 to 500,000.
Do you think this price is too high? no, no, compared with foreign imported cars, this price is not high at all.
You know, from 1986 to 1994, China's tariffs on imported cars were very high, with 220% for displacements above 3.0 and 180% for displacements below 3.0. In other words, at that time, the price of imported cars in China was 3 to 4 times higher than the price of foreign countries. To give a very intuitive example, the invoice price of Mercedes-Benz S600 at that time reached 3 million yuan, which was difficult for the rich in China to achieve at that time. Therefore, at that time, smuggled cars were simply hot, but later, with the reduction of import tariffs year by year, the price of imported cars began to tend to the normal price.
Nanxun Automobile is positioned as a mid-to-high-end car, so compared to those imported cars, this price is really not high. What's more, I don't dare to say anything else, in the car configuration at the same price, Su Zhenbang and Hemut Punk can guarantee that Nanxun Automobile will definitely beat all other brands of cars.
Moreover, for the low-end car market, Huaxia Automobile Company will soon launch a second car to seize the market.
In fact, to test whether the price is high or not, it is very simple, just look at the degree of market reaction.
I have to say that there are still a lot of people who have become rich in China first, and Huaxia Automobile Company has just opened the customized window of the special premium version of Nancun Automobile, and there are many people who have made full reservations. Moreover, this is only a domestic order, and soon after, when the foreign booking window was also opened, the influx of orders suddenly "crowded" the production capacity limit of Huaxia Automobile.
Now, even if you book in full, you have to wait until two years later, and the front is already packed, even if you want to "cut the queue at a higher price", it's embarrassing - there is no such situation. Therefore, many rich people who like Nanxun cars, in the case of not being able to drive the special premium version for the time being, began to try the flagship version first. It doesn't matter if you try it, many people have fallen in love with this car, not only with its irresistible exterior styling, but also with a first-class driving experience.
After the launch of the flagship version of Nanxun Automobile, the excellent driving experience, the exceptionally good human-vehicle interaction, and the extremely tempting appearance, Nanxun Auto became popular all of a sudden. Some people who could not afford to buy the flagship version began to look forward to the launch of the ordinary low-profile version, but Huaxia Automobile Company played a very "dirty" trick this time - delaying the launch of the ordinary version.
Many people who could not afford to buy the flagship version and were ready to buy the ordinary version protested one after another -- they felt that the "profiteers" Huaxia Automobile Company just wanted to sell more flagship versions, and they looked down on ordinary consumers who could not afford to buy the flagship version.
Even some grumpy people went to the R&D and production base to protest, scolding Hemut Punk for being a crooked nut that was really not a thing.
I have to say, Hemut Cyberpunk is really wronged, doesn't he want to sell more cars? He's not stupid.
It's just that Huaxia Automobile Company really didn't expect Nanxun Automobile to be so popular, especially in foreign countries, it is simply not popular. And with the good reputation of Nancun Automobile gradually spreading, this popularity continues to heat up.
Well, Huaxia Automobile Company, which is in the stage of ramp-up of production capacity, is completely confused, and they are simply unable to cope with such a huge market demand at this stage. Moreover, not long ago, the State Council, Donghai Province, and several other provinces placed a batch of purchase orders for the official version of the Nancun Automobile Company from the Huaxia Automobile Company -- this is simply "adding insult to injury." It hurts and makes me happy.
Therefore, with a ruthless heart, Hemut Punk directly postponed the launch time of the ordinary version of the Nancun car, and used this time to build a 4S service store system in major cities in China and major foreign cities as soon as possible - no need to ask, this is Su Chenyu's plagiarism "descendants" proposed.
Relying on the system of Suning electrical appliance chain stores, Hemut Punk soon built a 4S store system of Huaxia Automobile in major cities.
As a result, during this period of time, people in big cities such as Shanghai, Beijing, Yangcheng and Pengcheng found that in the most prosperous area of the city, there was a very luxuriously decorated car sales shop.
Two months passed in a flash, Huaxia Automobile Company did not play the game of "releasing pigeons" again this time, and the ordinary version of Nanxun Automobile was finally launched. Huaxia Automobile Company announced that in addition to accepting the way of picking up the car in Pengcheng in person, it will also sell the ordinary version of the Nancun sedan in 4S stores in major cities.
I really didn't expect that the ordinary version of the Nancun Automobile completely detonated a sales frenzy as soon as it was launched......