Chapter 150: Marketing Methods

School is finally in session.

It's not spring yet, but the weather seems to be getting warmer.

On the first weekend of school, Don't Chang'an found Qiangzi and wanted Rock Hutong to record the official version of the three competing tracks, and then use this wave of publicity to repackage "Chang'an Cloud Music".

The live footage of Rock 'n' Roll Alley has been replayed many times by various Davids after my song game is over.

But so far, no website or media has been able to get an official version, and for this reason, some fans on the Internet are very anxious.

Before going to record the song, Don't Chang'an greeted the company in advance and assigned the task, he asked Zhuang Yu to take his team to work extra in the past two days, and test the new version of "Chang'an Cloud Music" well, and it must be foolproof.

If everything goes well, don't Chang'an prepare, next week, let the new version of "Chang'an Cloud Music" meet with the majority of netizens.

Pressed for time.

On Saturday morning, Bei Changan and Chen Jiuqiang went directly to Nanyin Studio after informing the other four members of the band.

Don't Chang'an told Sun Dawei his thoughts and requirements on the arrangement of the three songs.

Sun Dawei didn't say a word, and moved out his best recording team.

In addition, the boss of Nanyin Studio also welcomed the arrival of Bei Chang'an, and smiled from ear to ear.

The boss also knows in his heart that these three songs have been very popular on the Internet recently, and if they can carry on this post-production, they will definitely be able to borrow a boat of Dongfeng to bring some fame to themselves.

Nanyin's boss is named Feng Yu, and he has been working in music for almost ten years.

In the past ten years, there have been countless original songs in his hands, but there are very few who have become famous.

Now, Don't Chang'an brought this opportunity to him, where does Feng Yu dare to slack off?

As long as it was a request made by Don Chang'an, he chose to accept it unconditionally.

After the four people from Rock Hutong arrived, Chen Jiuqiang first warmed up his voice and sang a song "Stubborn".

When singing, Bei Changan found that his control of the artistic conception of the song and his singing voice were already very level.

If you add the arrangement and post-production, the effect of this song will definitely be perfectly displayed.

Looking at the five people in Rock and Roll Hutong, Bei Changan felt more and more that they definitely had the potential to become popular.

It's just that the ability to be original is worrying.

If the five of them can make up for this shortcoming, the future prospects must be limitless.

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After everything was ready, seeing that Chang'an nodded, Sun Dawei immediately led them into the recording studio.

The basic process of recording is different from what it used to be.

Because the effect of this recording is to reach the publication level, it is necessary to make a preliminary recording.

Whether it's an instrument or a vocal, it has to be recorded for the first time.

The first song "Dream Chasing Pure Heart", this song is difficult to sing, and it has high requirements for the singer's state.

The level of musical instruments in Rock Alley is obvious to all.

But Don't Chang'an insisted that they record it five times, it's not that it can't be done, but Don't Chang'an thinks that if you want to reach the publishing level, in addition to not making mistakes, you must also be flawless and keep improving.

Only in this way can the quality of the song be guaranteed when it is aimed at a wide range of listeners.

After the instrument was recorded, the vocals were recorded again.

Chen Jiuqiang's sense of voice in the recording studio is very good, and he sang it three times.

After "Dream Chasing Pure Heart" met the requirements of Bei Chang'an, the band began to record "Little Love Song" again.

With the previous experience, all units played quite well, and the cooperation was also handy, and it only took two recordings to meet the standard.

The last "Stubborn" was also done in one go, but in the middle, because Chen Jiuqiang sang two songs in a row, he was already a little overused, so when he sang the chorus, it was more or less broken.

Sun Dawei's opinion is that when it comes to the later stage, it will be enough to adjust it.

During the recording process, Bei Changan borrowed a camera from Feng Yu, and then used the recording studio as the background to take several photos of the rock alley.

Don't wait until the time of publicity to release these photos, so as to increase publicity.

Because there are times when pictures are definitely more convincing than words.

Four hours later, all three songs were recorded.

Don't Chang'an listened to it several times, and he was quite satisfied.

After mixing, the effect should be two notches higher.

At the end of the day, Bei Changan asked Feng Yu: "Boss Feng, how much is it in total?"

Feng Yu smiled and said: "Don't talk about money, small things, you can just be satisfied, this time it's mine." ”

Don't Chang'an knows what kind of medicine he sells in his gourd.

He wanted to use these three songs to advertise his studio.

And the recording cost of these three songs is the advertising fee, and whoever loses and who earns this account knows it.

Don't Chang'an see through it or say it, in the face of Feng Yu's kindness, he nodded and smiled.

When the band was resting on the sidelines, Bei Changan signed a copyright contract and a confidentiality agreement with Feng Yu to prevent anyone in the studio from leaking secrets.

This kind of procedure must still be followed, and it must not be sloppy.

After everything was done, it was already six o'clock in the afternoon, and everyone found a restaurant to have a meal together.

During the banquet, Don't Chang'an didn't say much, but just told Sun Dawei to make it as soon as possible, and he was in a hurry to use it.

Sun Dawei said that they will work overtime tonight, and it should be completed tomorrow and the day after tomorrow.

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After eating, Don't Chang'an was not idle.

He returned to the company and mobilized the group of sailors raised by his hands last year.

On major portals, music websites posted to promote the three songs in Rock Alley.

On the Internet, many people are asking when they will be able to hear the official version of "Little Love Song" and "Stubborn", and now all you can find on the Internet are some live videos, the sound effect experience is very poor, and the degree of restoration is not high, you can only listen to a rough melody, which is really not flattering.

Don't Chang'an asked the water army to discuss this issue under the post, and then released a few photos of rock alley singing in the recording studio, which sparked countless discussions.

Most fans are skeptical of this explosive news.

As far as they know, Rock Alley has not been signed by any record company, so why did they go into the recording studio to record songs?

The photo can't be fake, right?

Some people say that such a band must have a promoter behind the scenes, can't it release songs without signing with a record company?

This picture should be real.

For a while, there were all kinds of rhetoric on the Internet, and there were all kinds of words.

Just when fans had their own opinions, Don't Chang'an began to release gossip behind his back, telling fans of Rock Hutong that the three participating tracks of Rock Hutong have been recorded, and the official version will be released to everyone soon, and it will be released on the whole network, so stay tuned.

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On March 10, Bei Chang'an received a call from Sun Dawei.

On the phone, Sun Dawei said that the later stage was finished, and the source file of the master tape had been engraved.

Don't Chang'an heard this, without a moment's delay, he drove to Nanyin to hand over to Sun Dawei, and then rushed all the way to the company, gathered everyone together, and held a regular meeting.

This time, Don't Chang'an is ready to let "Chang'an Cloud Music" appear in front of the public with a new look.

If this promotion method is successful, the company's performance will definitely take a big step forward.

Before the official update, Bei Changan conducted another test with Zhuang Yu's team and found that there were no problems.

The interface of the website, compared with the previous one, is a lot simpler and more atmospheric, and the LOGO of "Chang'an" is also very eye-catching.

Don't Chang'an is very confident in this update.

In his opinion, "Chang'an Cloud Music" is definitely the most fashionable style, the most complete functions, and the most huge song library audition software on the market.

Although all the songs in the music library come from online piracy, there is no way to do it.

At this time, the copyright issue has not yet been launched, which is the characteristic of the times of all audition websites and video websites, don't Chang'an do this, it is just to conform to the trend of the times.

After testing the software, Bei Changan logged on to his accounts on major portals and music websites, and began to mobilize the water army for a new round of publicity.

As an insider, he wrote a post on the Internet about the first three singles of "Chang'an Cloud Music" in Rock Hutong, and then asked the water army to artificially top the post.

The post reads that "Chang'an Cloud Music" will release three singles from Rock Hutong at 6 o'clock tonight. At that time, "Chang'an Cloud Music" will appear in front of everyone with a new look......

At the end of the post, Bei Changan once again posted a photo of Rock Hutong when it was recording in the studio.

Netizens were very interested in this post, but they still didn't believe it.

Immediately afterwards, Don't Chang'an put a video that has never been made public on the Internet, in the video, five people in Rock Hutong stood together and said in unison: The official version of "Little Love Song" will land on "Chang'an Cloud Music" tonight, please cheer more.

At the end of the video, Don't Changan intercepted the climax of the official version of a little love song and put it on.

In this way, the enthusiasm of the fans was finally ignited again.

After the post was issued, the number of visits to "Chang'an Cloud Music" soared, exceeding 200,000 in just one hour, breaking the single-day access record of independent IP!

Don't Chang'an thought of this result, but Zhuang Yu and his team didn't expect it!

Zhuang Yu was surprised by Bei Chang'an's marketing methods, using the star effect of the singer to build momentum for the website, which is absolutely unprecedented.

Don't Chang'an has always felt that the binding marketing strategy of Rock Hutong and "Chang'an Cloud Music" is the key to attracting traffic.

Because Rock Alley is currently on the Internet, and their music is only available in cloud music.

If you want to hear it, you can only come to my website.

In this way, a virtuous circle is formed between the two.

Rock Hutong is becoming more and more popular under the propaganda of "Chang'an Cloud Music".

And "Chang'an Cloud Music" will have more and more traffic under the halo of rock alley.