Don't Chang'an use this star effect to attract more users for "Chang'an Cloud Music", which is undoubtedly a good marketing method.

After achieving the desired purpose, Don't Chang'an believes that with the unique audition experience and emotional closed loop of "Chang'an Cloud Music", it will definitely attract a large number of loyal fans.

The characteristics of cloud music, in addition to the concise and atmospheric user experience, are more important than its functions.

Registered users of "Chang'an Cloud Music" will enjoy the playlist function, and their favorite songs do not need to be downloaded, as long as they are put in the playlist, they will be automatically loaded.

While this feature may seem unsurprising today, the vast majority of websites don't have it yet.

With this alone, cloud music is much stronger than other audition sites, and there's no reason not to surpass them.

Products are the foundation of marketing.

No one can deny this, and this point of view has long been clearly written in the classic ** theory of Old Man Kotler.

If "Chang'an Cloud Music" succeeds in breaking through this time, only 10% of the credit may belong to the marketing team.

Whether it is the momentum of the water army or public relations, it is just the icing on the cake, and only the product is the core.

An incompetent product, no matter how awesome the marketing team is, will still not succeed.

At this moment, there are still two hours before the website update, but the number of independent IP visits to "Chang'an Cloud Music" has already broken the 300,000 mark!

In just a few hours, this result was achieved, and many people in the team were pleasantly surprised.

Zhuang Yu, Ning Han, Tan Wenjing, as well as the backstage technicians Cheng Jian, Jin Dechao, and everyone in the team were stunned.

With such a huge number of user visits, if it continues to skyrocket like this, the server will not last long.

Cheng Jian told Don't Chang'an about his worries.

Don't Changan glanced at the backstage, and then asked: "Picture slow loading and thumbnails, are you done?"

Jin Dechao said: "Yes, otherwise, the image alone will require separate bandwidth and concurrent processing servers." ”

Don't Changan thought for a while and said, "Connect the backup machine as well." One does the data, and the other does the business processing. It's four o'clock, and in these two hours, there should be a surge at 6 o'clock, but it also depends on the user viscosity. At that time, if the load is exceeded, do some load balancing, and the images can be cached first. ”

"Well, got it. ”

……

……

……

At six o'clock in the evening, Zhuang Yu updated the client under the guidance of Bei Chang'an.

When "Chang'an Cloud Music" appeared in front of netizens with a new interface, people's first impression was that the interface design was too awesome.

Simple, yet beautiful.

In 2003, there had never been a music website that could be so professional, functional, and aesthetically pleasing.

When Xue Lu and Tan Wenjing were designing, Bei Changan indirectly told the two of them the design concept of NetEase Cloud Music and Apple series posters.

From the perspective of use, the information indicators of simple things are of high quality.

Secondly, the empathy characteristics from the user value level, the blank space in the ink painting will make people empathize with the landscape, and for the interface performance, Bei Chang'an also uses a similar effect.

For example, increasing breathability allows people to focus more on the core content itself.

Once focused, it is easy to have emotional relationships and thus fall in love with this software.

In addition, Bei Chang'an started from five aspects, including the scope layer, the structure layer, the framework layer, the performance layer, and the strategic layer, and optimized the functions of "Chang'an Cloud Music" such as commentary, blind listening, playlist creation, and daily songs.

Therefore, when users see the website for the first time, they can enjoy it visually.

The homepage banner of "Chang'an Cloud Music" is the poster of Rock Hutong.

On the poster, Zhuang Yu's technical team made a trial link, and users only need to click on the poster to audition.

For the user's experience when auditioning, Don't Chang'an didn't take it lightly.

He made a playback window similar to that of an iPod listening to a song, and then came with the lyrics to scroll.

……

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……

Six o'clock sharp.

The official version of the three singles of Rock Alley appeared in the public's field of vision for the first time.

In less than an hour, tens of thousands of people listened online at the same time.

By 8 o'clock in the evening, the number of plays of "Little Love Song" was far ahead, and the number of times had exceeded 200,000.

"Dream Chasing Pure Heart" followed.

"Stubborn" ranked last, but the results were also not bad, and there were hundreds of thousands.

This situation lasted until the early hours of the morning.

But there is still an endless stream of people who come here.

Don't Chang'an's goal has been achieved, and at the beginning of the first day, he is quite satisfied with such a result.

Busy until 12 a.m.

Don't Chang'an tell Zhuang Yu to do a good job of traffic monitoring.

At this point in time, there must be no problems.

Make sure that users can access normally, and if not, add servers and bandwidth in advance.

In the six hours since the software was launched, while the results were gratifying, Bei Changan also found a lot of problems.

Up to now, there have been nearly 500,000 visits to unique IPs, but there are not many real registered users.

A lot of people just listen to the song and don't sign up.

Zhuang Yu asked Bei Chang'an: "It's not a way to go on like this, you can't keep people." ”

Bei Changan thought for a while and said, "It's indeed a problem. Now, try your best to grab the entrance and then increase your conversion rate. ”

At present, the registration channels for Internet products are not very mature.

In addition to the registration entrance of the product itself, some off-site product cooperation, commercial promotion, and binding registration channels are not very perfect.

After a while, Don't Chang'an said lightly: "Tomorrow, you notify Li Chen and ask him to open the authorization of "Computer Manager" and "Chang'an Cloud", so as to implement binding registration, this registration method can greatly reduce the cost of users, and it is relatively simple." In addition, you are working on a prize registration campaign to improve user viscosity, as for what kind of way to take, you have your own ideas, I will not participate, I will only look at the results. ”

Zhuang Yu nodded, his expression a little hesitant.

"Computer Manager", as a free killing software, has attracted a large number of users, and now it is basically a must-have for installation.

If it is bound to "Chang'an Cloud Music", it is not a good way.

After all, the number of registrants and visits to PC Manager is there.

Don't Chang'an believes that if this binding is opened, the number of registrations for "Chang'an Cloud Music" will definitely rise a lot.

Zhuang Yu took over the task and arranged for Xue Lu and Tan Wenjing to work overtime to make the advertisement for the event of prize registration.

For the rest, he went to run on his own.

A little at night.

Don't Chang'an went downstairs to buy them a supper, and after a few words, he drove back to Washington.

On the way, Don't Chang'an was thinking in his heart, after a few days, after the user visits of "Chang'an Cloud Music" stabilized, he would bring in some more niche singers to provide some songs for the website, so as to expand the market scale.

Like folk, like rock.

……

……

……

These days, the people of 616 are very busy!

With the help of Ye Kai and Jiang Tong Yuge, they drafted a start-up plan for a construction company, and planned to start next month to register the company.

However, in the name of the company, Ye Kai and Jiang Tong had a disagreement.

Ye Kai wants to be called "Triumph Real Estate".

Jiang Tong wanted to be called "Jin Jiang Real Estate".

The two of them insisted on their own words, and Ye Kai disliked Jiang Tong's name as not domineering enough.

Jiang Tong slandered Ye Kai's name too tacky.

Later, the two found Bei Chang'an and wanted to ask him for an idea.

Don't Chang'an looked at the two of them, thought for a while and said: "Jinjiang is definitely not good, there is the star of Jinjiang, although the name Kaixuan is cheesy, but I think it matches the temperament of the two of you, otherwise let's call it this." ”

Jiang Tong was a little unconvinced, but he had no choice but to agree in the end.

In this way, Triumph Real Estate was initially established.

At that time, Bei Chang'an did not expect that such a real estate company composed of a group of gangsters would actually dominate the real estate market in Yanjing for the next ten years.

Of course, that's an afterthought.

Just when Ye Kai and Bei Chang'an were running around for their respective careers, Zhou Yang and Lao Gun's video websites also ushered in a wave of traffic peaks.

The two of them were very busy, and with the operation of "Chang'an Cloud Music", "Chang'an Video" was also hyped up, and some foreign love movies were newly introduced, and the effect was very good.

One of them is called "Instinct", which has sprung up in terms of downloads and has been talked about by many people.

Zhou Yang has bragged about the heroine of the movie, Sharon Stone, in front of Bei Changan more than once.

Don't Chang'an is puzzled.

Zhou Yang said bluntly: "Third brother, don't you think that Sharon Stone looks very similar to Guo Furong." ”

Don't Chang'an looked at Zhou Yang, smiling and not saying a word.

……

……

……

At present, "Chang'an Cloud Music" is among the best in the ranking of music websites.

Because of the launch of binding registration and lucky draws, the number of users has soared recently, and the cumulative number of registered users has exceeded 300,000.

Zhuang Yu was deeply impressed by Bei Chang'an's marketing strategy.

Now the whole network and many local radio stations are playing three songs from Rock Hutong on a loop.

There is a behind-the-scenes promotion in Chang'an, but more importantly, the song itself is attractive, the melody is good, and the lyrics are catchy.

In March 2003, Rock Alley and their singles were on fire.

And "Chang'an Cloud Music" has also taken advantage of this wave of operation to reach the peak of the field of music audition.

The name Rock Hutong has caused a lot of turmoil in the Chinese music scene.

Don't Chang'an's publicity for them and their software has not diminished in the slightest.

The trolls are still on major websites, constantly building momentum.

After "Ten Years" and "Dispel Sorrow", "Chang'an Cloud Music" launched a rock alley.

There is no doubt that the purpose of Don't Chang'an has been achieved.

After Zhao Ning and others became popular, they were full of spring breeze and have been paying attention to the search popularity of their songs on the Internet.

Of the three songs, "Little Love Song" is the most popular.

In just a few days, the number of plays of "Little Love Song" has swept the major lists on "Chang'an Cloud Music".

It also made the headlines on the front page of Sina, and the rock alley became famous at the same time.