In fact, in terms of marketing costs, Li Minghao knows too little.

Among the many publicity methods, the two methods chosen by the Universe Group are actually the most expensive among them.

In addition, whether it is store publicity or relying on manpower flow to advertise, the cost is extremely economical.

This way of choosing is actually just a constant helplessness.

If Universe Group is like other serious car companies, he will never use this method entirely.

But reality is reality.

In addition, all along, whether it is for cost considerations or self-confidence in its own strength, Universe Group has never chosen marketing and publicity in automobile sales, and there are such and such factors.

Now, since the 'Han' brand car is in urgent need of a model that can carry the brand, Chang Chang can only do this.

Although all the propaganda things have been implemented.

But in terms of effect, it will take a while to ferment before it will be revealed.

'Huaxia Freewalker' was launched as scheduled.

The online sales platform of Cosmos Group will list the pre-sold models in a timely manner.

After learning the data on the first day, I didn't have too much excitement, and at the same time, I didn't have too much disappointment.

The online sales data of the first day of 'Huaxia Changxing' has just exceeded 3,000 units, reaching 3,001.

It wasn't until the next day that Lao Chang Fang reported the sales data to Zhao Tian.

in the office.

I often say, "This is yesterday's sales results." ”

After handing over the printed data A4 paper to Zhao Tian, he sat silently on the sofa and smoked a cigarette.

Zhao Tian glanced at the data, then glanced at Lao Chang, and saw that he was not unusual, and his heart was slightly relieved.

Seeing the sales data of the early 3,000s, Zhao Tian had actually begun to mumble in his heart

You must know that according to the usual first day of pre-sale of each model, it is almost always the highest peak in the first month.

This is naturally because there are some 'related households' in the order data, or the true love fans gradually accumulated by the Universe Group.

But seeing that the 'Huaxia Changxing' only has such data, it really makes people feel a little unable to hold out more hopes.

If nothing else, regardless of various uncertain factors, the average daily sales of this model in the future are very likely to remain at the level of around 1,000.

After a while, Zhao Tian spoke: "What do you think of this data?"

He didn't say anything to comfort Lao Chang, and there was no need for that.

Lao Changba pursed his mouth, slowly exhaled, and said lightly: "This data is relatively normal, and it is expected." ”

Then he analyzed: "Different from the 'Kirin' model, as a new model of the new brand, the 'Kirin' model has made great efforts in terms of preparation, product concept, and appearance. Needless to say, in terms of novelty, while inheriting the culture, it is also expressed through good design. On the 'Han' brand car, the preparation work from the beginning was not perfect, even on this new car, it was also after hardships. In terms of novelty and breakthrough of the product, there are not too many, and the performance is ordinary. ”

Hearing this, Zhao Tian nodded and agreed.

In this regard, he still attaches more importance to the old view.

After all, for each product, what kind of sales results are achieved, whether it is good or bad, as a controller, you must naturally understand the key.

It is necessary to be clear where the problem is, so that it can be avoided when we make other more products in the future.

After a while, Lao Chang continued: "But this time, the 'Huaxia Changxinger' can be expected, after all, this car is a car that our group has advertised, and the performance in the later stage should not be too bad." ”

Zhao Tian slapped his thigh, looking like he suddenly remembered.

He had forgotten about it.

After all, according to the previous model of the Universe Group, it has never done this.

Then he asked: "According to your estimate, how much potential will the sales of 'Huaxia Changxing' in the later period be affected by advertising?"

Lao Chang leaned forward, put his elbows on his legs, rubbed his chin, raised horizontal lines on his eyebrows, and said with some confusion: "I don't have too many estimates for this."

In terms of the effect of auto show publicity, the effect period is relatively short, generally, when the local auto show is carried out, if there is no result within three or five days, there may not be much effect in the later stage.

Media advertising is not so easy to say. ”

Sighing, Lao Chang explained: "In the crowd of media advertising, the layers are too complex to speculate, and the exact result cannot be speculated, but as long as the product name is played, the result is definitely much stronger than doing nothing." ”

Zhao Tian pouted.

To say so is to say nothing.

Seeing Zhao Tian's slightly contemptuous look, Lao Chang smiled bitterly and said: "Zhao Dong, media advertising is like this, after all, the target audience is too wide and the pertinence is relatively low, so you can only speculate like this." Moreover, the most important thing is that as a bulk commodity, consumers have to consider too many factors when buying, and relying solely on promoting brand awareness can only play a role in some guidance, and the key factors still depend on a lot. ”

Zhao Tian waved his hand, indicating that he didn't care too much about this.

In fact, in terms of marketing and publicity, Zhao Tian has never deliberately asked for any results, but he is just troubled by the way he tried hard to do it, but he couldn't get the results.

The following week.

The sales volume of 'Huaxia Walker' has gradually declined from the day of pre-sale to the level originally predicted.

In terms of the number of units sold every day, it is only about 1,200 units.

The auto show was not carried out overnight.

So far, out of the hundreds of auto shows scheduled, less than 30 have been held.

But Chang Chang is there, and there is still no hurry.

He knew it was useless to be in a hurry.

The pattern of "Han" brand cars is there, and when consumers buy after the freshness of this new model, the preferences and habits of choice have begun to occupy a rational analysis.

Moreover, rationality does not exist for the vast majority of consumers.

They prefer to follow the trend.

Although this time, a lot of marketing costs have been invested in the 'Huaxia Changxing', in fact, Chang's vision has never left the 'Shu Beast', and he has more hopes in his heart for this model.

Of course, he has not begun to be disappointed in the 'Huaxia Walker', but in terms of strategic choice, he has already made a choice of priorities.

According to the current situation, even if the 'Huaxia Walker' reverses the trend, it will not stir up too much movement.

Judging from the sales target of 1.5 million units, this model can only serve as a good imposition at most, and the longest piece may need to be supported by the 'beast'.

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