Huaxin's affairs are very difficult to handle.

At least after all kinds of analysis, the current situation is not at all able to agree with Qingqing's proposal.

After thinking about it for a while, seeing that what Li Minghao said was well-founded, Zhao Tian looked at the white paper again, and then decided: "Fully open sales channels and reduce the manufacture of small displacement engines, let Qingqing do this first, and wait for the rest later." ”

Li Minghao nodded silently.

According to his meaning, it is more or less the same.

It would be good to add a second stable revenue point to the group, but it is still too early to see it from a practical point of view.

……

When the reform of Huaxin Company has been settled, the group has another major event.

'Huaxia Freewalker' is ready to go live.

Approaching a week before the launch.

Lao Chang will prepare all the materials used for the online sales platform, and in addition, all the remaining production capacity of the production line will be reserved enough to prepare for the launch of the 'Huaxia Changxing'.

Only this time, I thought about it and felt that if I continued to follow the obscure path of the past, if the new car was launched, the best case scenario would be just to follow the path of the 'Kirin' model.

In addition, at present, the sales of the 'Kirin' model have completely overshadowed the 'Cosmic Walker', and the two have opened a big gap.

Originally, the sales of 'Cosmic Walker' could still be maintained at about 25,000 before the 'Kirin' was launched, but after its launch, the sales of 'Cosmic Walker' have been declining, and now it is only in the early 10,000s.

I'm afraid it won't be long before it will fall below the level of 10,000 units.

At that time, according to the development plan momentum of the Universe Group's car sales today, it is very likely that the 'Universe Walker' will be cut and stop selling.

In the best case, it is also to be hidden by the snow and play a role in the fullness.

At this time, as the first car brand of the Universe Group, the "Han" brand is bound to need another new model to support the façade.

As a result, how to get a good start to the 'Huaxia Walker' made Lao Chang start to use his brains.

According to the business direction he was responsible for in the past, before the new car was launched, it was natural to contact the auto show, let the major dealers carry out a large-scale exhibition, and at the same time put a large number of media, online advertising, or other various concierge advertisements.

In that case, in terms of crowd coverage, it is naturally extremely large.

Among them, media advertising is naturally the first choice.

After all, this kind of publicity method not only has an extremely wide scope and a large audience, but more importantly, it is more time-saving and labor-saving.

As for saving money, you can't save much.

In addition, the auto show is one of the fastest ways to generate benefits.

In general, most of the people who go to the auto show are potential customers.

That is, potential customers who have a demand for cars.

Often, such groups will soon have a move to buy a car in a short period of time after participating in the auto show.

Of course, as for which model to buy, it is up to each to their own preferences.

In marketing and publicity, the most direct and effective way is actually to the most efficient way to show the major on-the-ground dealers around the country.

After all, the vast majority of people who go to 4S dealerships need to buy cars.

And if you choose a brand, it also means that you have a certain degree of inclination and affinity for this brand.

However, in terms of the various options of the cosmic group, the most direct and effective way cannot be implemented.

The reason is naturally because, the Universe Group does not have a dealer.

In addition to the more than 30 experience stores that have been built so far, Cosmos Group can be said to have no physical dealerships and agents.

It also breaks off the old idea of choosing this way.

As for letting other big car companies do it for him, Lao Chang has long since lost that kind of thinking.

You must know that the first car of the Universe Group was launched, and people helped promote it on behalf of others, which was a kind of affection.

But in reality, Cosmos Group, like the other three car companies, is a car-making company.

Peers are enemies, and then continue to let people act on their behalf, it is unreasonable to say otherwise.

Under the trade-off, on the one hand, to build momentum for the new car, and on the other hand, considering that the 'Huaxia Changxinger' will be the pillar of the 'Han' brand car, Lao Chang decided to carry out media advertising first.

In addition, the auto show is naturally not missing.

Due to the tight time, which is also a sudden idea, the preparation of media advertising is quite insufficient.

It's just that with his previous experience, he has always done his old job, and in less than three days, he has taken care of all this, and the efficiency is really amazing.

On the other hand, regarding the contact of the auto show, he also entrusted Li Minghao with carte blanche to do it.

In the end, Li Minghao was very concerned, and nationwide, more than 100 large and small auto shows led by the Universe Group were commissioned and planned.

After these things are done, 'Huaxia Changxing' is ready to go online.

Although these things were done neatly, but afterwards, Li Minghao was distressed about the cost.

In terms of media advertising production, Lao Chang, as a person who has come over, did not spend too much cost, including five different advertising contents, and Chang Chang was shocked that he only used less than three million.

On average, less than 600,000 dollars are spent on each type of ad content.

You must know that by the standard of the industry, even if there is no endorsement fee, the production cost of each article will start at least two million.

If you add the spokesperson, I'm afraid it will be more than eight figures.

But on the delivery platform, Li Minghao really sighed that marketing is really too money-swallowing.

The 20 media platforms of all sizes were launched, with a total duration of one quarter and three months, and a total of 200 million yuan was spent.

This is something that has never been seen in the Universe Bloc before.

In the past, in the promotion of the big brand of the Universe Group, it only cost tens of millions of dollars to adopt Wu Yan's brainwashing suggestion at that time.

These are not enough.

The total cost of the auto show planning, which was in charge of Li Minghao, also exceeded 40 million.

The average cost of each auto show is as high as more than 300,000 yuan.

The total marketing cost of a new car actually cost nearly 250 million.

Rao is Li Minghao is accustomed to seeing the large investment of more than a billion yuan in the group, and he is still shocked by such an investment that cannot be seen or touched.

He is now beginning to understand why, at the beginning, when Zhao Tian insisted that he didn't need to do too much marketing publicity, Lao Chang didn't have much opposition.

It turns out that making these things is such a cost of money.

Moreover, in terms of marketing and promotional content this time, there are only two kinds of auto show and media advertising, and if you add others, I am afraid that the final cost is even more astronomical.

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