When Yue Qin used Weibo to inform Xu Rui, he was busy with the work at hand, so he said in very short terms that he would send someone to help open a new zone, but he didn't say what the new zone was, so Xu Rui didn't know.

After listening to Tan Jing's introduction, Xu Rui and both showed suspicious expressions.

Before this, Xu Rui had thought about many categories, but he never expected it to be a manual area. Jiangnan Mall and Taobao both sell handmade products, and they also set up small categories, but the sales are not very good.

Judging from the data, the sales ranking of various commodities is clothing, 3C digital, virtual goods, home appliances, household merchandise, book speakers,,,,,, handmade products should be counted in household department stores.

If household goods are divided into industrial and handicrafts, then the sales of handmade goods are less than 1 percent of industrial goods. Such a low sales volume is simply not enough to support a special area, and Xu Rui and the others don't understand the idea of the headquarters.

In the face of their doubts, Tan Jing had to explain carefully and tell them about the support plan of the headquarters. After knowing the specific plan, Xu Rui and the others still frowned slightly, feeling that this plan was really bad.

However, they did not immediately refuse, because the projects proposed by Hang Yu have always been very successful. Although Xu Rui didn't understand, he also had a bit of blind trust in Hang Yu, and always felt that there might be something mysterious behind it.

"Since it is a request from the headquarters, we should do our best to fulfill it. Xu Rui said that although the sales of handmade products are not good, it will not cause losses to Jiangnan Mall if it is a special area, at most it is just paralyzed.

"That's good, in fact, our initial target was the overseas market, but we couldn't open it for a while, so we needed to get a certain amount of sales from the mainland to support the development of the handicraft industry. Tan Jing said.

"I think there should be no problem with using the mainland market to lay the foundation. Xu Rui said.

From the perspective of the entire Jiangnan Mall, although the sales of handmade products are not good, they are not compared with other categories, in fact, the market is also very large. If you promote it on the website, it should also increase sales, which is enough to help Tan Jing build a new foundation for the handicraft industry.

It is said that it is a handicraft industry, but in fact it is not complete, and many so-called handmade products now not only use tools, but also use machine assistance. For example, the bamboo mats we commonly use are woven by machines, but they are also counted in handmade products.

The concept of handmade products proposed by Hang Yu is relatively general, in addition to handmade things, those things made of wood and bamboo, even if they are made by machines, are also counted in it, which involves another concept of green ecological goods.

Green ecology, the original ecological materials to make goods, is also one of the selling points.

"It turns out that the new zone is just paving the way for the international purchasing network, and it doesn't seem to be of much help to our planning. After Tan Jing left, Xu Tingtai expressed his opinion in disappointment.

"Our existing resources are enough, and this handicraft area is just a gimmick. Xu Rui said.

"Fortunately, we may be able to achieve unexpected publicity results. Xu Tingtai said.

"The four words of the handicraft area are indeed quite unexpected, and I believe that netizens will be a little interested after seeing them. Although this interest cannot be turned into substantial benefits, it is not bad to add a little color to Jiangnan Mall. Xu Rui said.

"I think so too. Xu Tingtai said.

After the price of Suning.com's home appliances was reduced in an all-round way, a wave of publicity on the whole network followed.

This wave of propaganda is very direct, and the spearhead is faintly aimed at Jiangnan Mall, which says: Suning's electrical appliance prices will be about 10% lower than the average price of the current online business platform.

It is said to be an online business platform, but a business website focusing on home appliances is currently Jiangnan Mall.

The real rise of Jiangnan Mall was accompanied by the financial crisis, when the country launched home appliances to the countryside. The national policy has fueled the fire, so that Jiangnan Mall has caught the east wind, and the sales have soared in a few months.

The sharp increase in sales of household appliances is one thing, but the most important thing is that Jiangnan Mall has seized this wave of gimmicks and successfully entered the field of vision of thousands of households. Coupled with the influence of Weibo, the number of users of Jiangnan Mall has increased rapidly, and the sales of other product categories have naturally risen.

Now Suning has reduced the price again under the policy, which quickly attracted the attention of netizens across the network.

Netizens who know a little bit about Jiangnan Mall know that Suning is working against Jiangnan Mall.

"Chairman, there seems to be something wrong with Jiangnan Mall, look at this dynamic. Hong Zhan pays attention to Weibo dynamics every day, and will notify Hang Yu in time when he finds more important topics.

"How did Xu Rui deal with it?" Hang Yu saw that many people on Weibo were discussing Suning's wave of price cuts, indicating that Suning's hype was initially successful.

"Jiangnan Mall did not have any statement, but just sent a new promotional video, it is Swallow Logistics to launch the service of home delivery of major appliances, it is estimated that it wants to save a little traffic through this service. Hong Zhan said.

"That's it, let's see what Xu Rui does next. Hang Yu said lightly.

He doesn't think that launching a home delivery service for major appliances can beat the 10% price difference, not to mention that Suning can also launch this kind of service. Suning's offline chain stores are all over the country, and its home appliance supermarkets are warehouses, so it is very convenient to establish a logistics system.

Xu Rui's movements were fast, and there was a new dynamic three days later.

"Our Jiangnan Mall has always been committed to high-quality service for customers, and behind the high-quality service, thousands of employees are working hard day and night. If we want to make our employees suffer so hard in order to serve our customers, but we don't get the compensation and dignity they deserve. We hope that our staff will do their best to serve our customers while also getting enough rewards for themselves. In addition to the salary and bonus, Gangnam Mall has established a unique employee living area for the employees, which is sold to the employees at cost price. Xu Rui took out Jiangyan Village to publicize it.

The first set of real estate in Jiangyan Village has not yet been built, and this set of buildings has five buildings, one of which is 29 floors, and the remaining four buildings are 26 floors. Hang Yu didn't plan to publicize this matter, he thought it would be better to keep a low profile, so as not to make users feel unbalanced when they saw it.

This time, Xu Rui used Jiangyan Village to hype, and informed Hang Yu in advance, and he allowed it for the benefit of Jiangnan Mall. However, Hang Yu also asked that it could not be linked to Jiangyan Company, so he said that it was done by their Jiangnan Mall.

After some publicity, this incident really attracted a lot of attention, and netizens expressed envy.

Suning thought that after the price cut, Jiangnan Mall would take over and fight with it for a wave of capital, but what he didn't expect to usher in was another kind of hype. Although this kind of hype does not involve specific interests, it allows Jiangnan Mall to occupy the attention of users, which is tantamount to stealing the spotlight.