"There is no preferential activity, is it a permanent downward adjustment. Xu Rui looked at it and found that Suning Tesco might want to play for real.

"If it is a permanent downgrade, it can only be said that the other party is too ruthless and does not give other B2C websites a way to live at all. Anyway, I can't think of any other way to reduce the cost, and the average cost of major appliances is one or two hundred yuan. Xu Tingtai said.

"Yes, the supplier has also been reduced by one percent. Xu Rui said.

"I'm afraid it's hard, those people bite hard. Xu Tingtai said.

"As long as Jiangnan Mall can still help them make money, the purchase price is a little cheaper. The question is whether we should accept the offer, if we follow Suning Tesco to lower the price, it will affect the whole body. At that time, not only Jiangnan Mall will go into battle, but even the headquarters will go all out, and the consequences of such a fight will be very serious. Xu Rui propped his chin with both hands and fell into a tangle.

Although Xu Rui rarely goes to the headquarters, he knows the situation at the headquarters.

The headquarters is also very tight on funds, and if you fight with others for the price, it is estimated that many projects will have to be stopped. Jiangyan Company is not listed, has no foreign aid, and does not have a big backstage like Suning Group.

This is the disadvantage of not being listed and not having a backstage, it is no problem to do a small business obediently like an old godmother, but it is difficult to withstand the baptism of the storm when you want to go to the top of the business to compete one by one.

"In the face of price, you can't accept it. Xu Tingtai said.

The price war is very vulgar, old-fashioned, and disgusting, but its power is real.

"Suning Tesco wants to beat us with major appliances, and it can't fight hard with him, so it's best to save the country. We can't hang ourselves from a tree and try to see if we can regain our advantage from other commodity categories. Xu Rui said.

Suning Tesco has just sacrificed a big killer, and Jiangnan Mall has not been affected much.

If he could, Xu Rui hoped to use ingenuity to crack this trick, instead of fighting with him for capital.

"The home appliance market is so big, we can't give up easily. Xu Tingtai said.

Computers, televisions, air conditioners, water heaters, washing machines, refrigerators, dishwashers, etc., are common in life and are a set of markets. If you give up this position, it is equivalent to giving up the situation that you have been painstakingly creating before.

"I didn't say I wanted to give up, we have Weibo users to support us, even if the price is more expensive, the sales will not be reduced too much. Judging from our sales data, the largest sales volume is still clothing and digital products, and we should start with these two categories. Xu Rui said.

At this time, there are still relatively few people who are willing to buy major appliances online, and they are far from being as popular as in later generations.

"Clothing and digital products sell well mainly because they are easy to express and have less chance of being damaged in transit. However, as online shopping is deeply rooted in the hearts of the people, more people will buy home appliances online in the future, and this market will be raised sooner or later. If you look at the growth rate of home appliance sales, you can see that it has a lot of potential and has yet to be developed. Xu Tingtai realized this.

"Then wait for two years, and there will be more people shopping for home appliances online in the future, and we will reduce the price depending on the situation. Xu Rui said: "At least from the current situation, the loss of home appliance sales is not very important to us." If you have the money to work hard with Suning Tesco, it is better to invest the money in other commodity categories and let it break into the home appliance e-commerce market for us. ”

Xu Rui's idea is very simple, that is, to temporarily give up this position and let Suning Tesco charge. If Suning Tesco rushes over and opens up this market, he will follow it again.

With the big killer of Weibo, Xu Rui can be made later, and there is no need to take the lead at all.

If Suning Tesco didn't rush over, it wouldn't be just right, and Jiangnan Mall continued to take over.

Listening to Xu Rui's thoughts, Xu Tingtai nodded and said, "It's okay to avoid confrontation with the other party." ”

After Xu Rui figured it out, he smiled and said: "Capital is a good thing, but if you don't have a big capital, you will definitely win. ”

Xu Tingtai also smiled and said, "You're right, I was almost caught up in the other party's big moves." With that, we now look at apparel and digital products, as well as virtual goods. ”

Xu Rui nodded and said, "That's right, in addition to clothing, digital products and virtual goods are our biggest advantage. Since the Valkyrie game became popular, a lot of computer accessories have been sold in the second-hand area of the headquarters, and even our side has benefited. In addition to the good sales of computer accessories, the trading volume of game virtual goods is also very high, accounting for nearly 10% of the share. ”

In addition to the main area, Jiangnan Mall also has a special sale area, which is the same as the special sale area of China Baby. The difference is that Chinese Baby sells foreign goods, while Jiangnan Mall sells domestic goods.

There is also the virtual market that opened later, and Xu Rui was not very optimistic about the virtual market at the beginning. However, after the opening of the virtual market, the purchase of game cards, recharge virtual currency, purchase of game props, accounts, etc., sales are very hot.

Because Jiangnan Mall cooperates with cross-server, and cross-server has three popular online games: CF, DNF, and Martial God. How popular these three games are, using an online leaderboard, they are in the top five domestic games.

In other words, three of the top five most popular online games in China are cross-server companies.

Among them, dnf and CF ranked first and second respectively, and Martial God ranked fifth.

The reason why Valkyrie is a little behind is not that this game is not fun, but that it is too demanding on the computer. Although China Baby has a second-hand zone and sells a lot of second-hand computer accessories, it still can't meet the market of Valkyrie.

"But we can't completely let Suning do things, so let's go, hasn't Swallow Logistics just launched the service of delivering large devices to your home, focusing on publicizing this, so that customers can buy more assured." Xu Rui said.

"Okay, we understand. Xu Tingtai nodded.

The delivery of large devices launched by Swallow Logistics to the home is a real home, no matter how many floors are delivered.

Just as the two were discussing coping strategies, Xu Rui's office phone suddenly rang.

He picked up the phone, and the voice of the waitress at the front desk came from inside: "General manager, there is a person named Tan Jing who claims to be sent by the headquarters and wants to see you." ”

Xu Rui had already received a notice on Weibo and knew who Tan Jing was, so he replied: "Let him come to my office." ”

The waitress said, "Okay." ”

After putting down the phone, Xu Rui said to Xu Tingtai: "The headquarters sent someone to talk to us about adding a new area, I don't know if this new area can be comparable to the virtual market." ”

Xu Tingtai's eyes moved: "What was proposed by the headquarters, was it proposed by the chairman himself, or was it ......?"

Xu Rui said: "It is said that the chairman personally proposed it. ”

Xu Tingtai smiled and said: "The chairman has a unique vision, it must be a good new area." ”

Xu Rui nodded: "I hope so, so that we will be more sure to win Suning Tesco." ”