Chapter 324: The Best Sports Car Advertising Planning
Zheng Xudong already had a very mature idea in his mind, that is, he saw an advertisement for a Mercedes-Benz sports car later, which was very popular! Originally, he thought that he would just shoot it, but he didn't expect that the creative differences within the Mercedes-Benz Automobile Company on the Jinlu Advertising Company were very big, and he asked him to help think of one. As long as you do a few big advertising projects every year, you can earn enough, those small advertisements, eat meat by yourself, and always leave a bowl of broth for others, right?
The more he thought about it, the happier he became, and when the two planning directors of Jinlu Company went out, he laughed loudly, Andrea held his hand on the table, and asked with some concern: "Adong, are you okay? Don't scare me!" Not only Andrea was worried, but even the two promotion directors of Mercedes-Benz Motor Company didn't understand what was going on, and looked at him a little confused.
Zheng Xudong hurriedly put away his smile, leaned forward and said to the two of Mercedes-Benz Motors with a serious face: "Mr. two, let me talk about my creativity, before I say it, I want to say ugly things to the front, after you listen to my creativity, you can do without it, but you can't let other advertising companies use my creativity, understand?"
Mark Urbane of Mercedes-Benz said: "Don't worry, Mr. Zheng, our Mercedes-Benz Automobile Company is a Fortune 500 company, and we will not do such a dirty thing. β
Zheng Xudong smiled and said: "I have met the world's top 500 companies, which are higher than your company's rankings, and the dirty things I have done are simply better." Seeing that the two gentlemen still wanted to explain, Zheng Xudong waved his hand, "Although we are working together for the first time, this time I have decided to believe you." He took two puffs of his cigar and placed it on the sterling silver ashtray that Andrea had specially prepared for him, "My advertising idea is this, one day, the weather is sunny and cloudless, I am driving your sports car on the mountain road, the right side of the road is the cliff of the mountain, and the opposite lane on the left is the cliff, and below the cliff is the sea, you imagine this scene." After a pause at this point, and seeing that the three people in the room were all taken by him to this advertising scene, he took a puff of his cigar and continued: "At this time, the point is that I came to a tunnel in front of the sports car I was driving, and the tunnel was also built with the mountain, with a natural arc of turning to the right, and the tunnel did not let my sports car slow down, by the way, what is the theoretical speed of your car?"
"The theoretical speed of our car is 300 companies per hour, Mr. Zheng. Another Mercedes-Benz man, Carl Ruffalo, replied.
"Good car, it's really fast! At this time, give a specific shot of the interior of the car, take a picture of the speedometer on the dashboard, and send a message to everyone, the speed at this time is 260 kilometers per hour. Zheng Xudong said that Carl Ruffalo and that Mark Urban were all surprised to close their mouths, "Two gentlemen, is there any problem?"
Carl Ruffalo said his doubts anxiously: "Mr. Zheng, the speed of 260 in the tunnel is too fast! β
"I can do it easily. Zheng Xudong said calmly, "And I also do this for a purpose, and the following is the focus of this advertisement." "Everyone heard him get to the point, but they didn't interrupt him, and wanted to hear what he had to say," at this time, the sports car was speeding through the tunnel at a speed of 260 per hour, and there was a curve in front of me, and when I turned out of the corner, I suddenly found that there were five or six workers in front of the lane I was traveling in which they had just finished repairing or were repairing the tunnel, and these workers were all stupid by the speeding sports car. At this time, I calmly and quickly slammed the steering wheel to the left, crossed the yellow line in the middle and came to the opposite lane, and not only that, but because the car was so fast, the sports car rushed directly to the wall next to the left lane. β
When Zheng Xudong said this, seeing the two directors of the marketing department of Mercedes-Benz Motors, their eyes widen and look at him like they saw a thriller movie, Mark said: "Mr. Zheng, you won't say that the next thing is the bridge that will be destroyed by the car and killed, right?!"
"How is this possible, listen to me go on, here I will add a little first, this tunnel is a round arch tunnel, well, your Mercedes Benz rushed to the round arch wall next to the left lane, because the speed was too fast, the car made a roll along the wall in a clockwise direction. "The car climbs up the left wall, then reaches the top of the tunnel arch, and then descends on the right, just past the maintenance workers." A slow-motion close-up is needed here, that is, when the sports car reaches the top of the tunnel arch, these workers are surprised to look up at the red shadow speeding over their heads, yes, it is a red shadow, it is better to shoot the kind of red light that is dragged out of the face, and all they see is a red ray flying gorgeously overhead. That's the end of the shot. Then the sports car did not stop because of this accident, continued to speed forward, until out of the tunnel and came to the turn of the road, the sports car easily turned the corner, and then the steering wheel hit to the left, the front of the sports car just crossed the double solid line in the middle of the road at a 45-degree angle and stopped, at this time your sports car gullwing door opened upward, I got out of the car, sat on the hood in front of me, looked at the cliffs below the road and the endless sea, the sea is mercilessly lapping the cliffs to produce the rumbling sound can not cover the roar of the engine in any way, at this time the advertising stopped hereγ Okay, I'm done, what do you think?" Zheng Xudong picked up his cigar and leaned back on the chair after speaking, and smoked lazily.
Although Andrea's relationship with Zheng Xudong is "extraordinary", strong women like her and Ivanka can distinguish between work and affection, and they will never be "fooled" because of their feelings She was the most attentive in the room, and she even slowly closed her eyes and immersed herself in the picture he designed, the sports car speeding on the mountain road, the dark tunnels, the maintenance workers, the calm avoidance action, the round arched tunnel of the sports car made a beautiful tumbling motion, and then stopped, sat quietly in the car and admired the beauty of nature! This advertising idea is really good, it is the best one she has seen in so many years, there is no one!
"Smack... At this time, the two creative directors of Mercedes-Benz Motor Company, Mark and Carl, also clapped their hands, and Carl said: "AMAZING! Mr. Zheng, this is the best idea we have heard in so many years, I didn't expect you to be able to create advertising plans in addition to singing and writing well, it's amazing." β
Mark, who was sitting next to him, also said: "Yes, the name of the Chinese wonder boy is indeed worthy of its reputation! It seems that we are doing the right thing by insisting on listening to your opinion before shooting the advertisement." We will report to the headquarters, rest assured, if there is no accident, we will definitely choose your advertising plan, great, this is the best car advertising plan I have ever heard. After saying that, he stood up with Carl, shook Andrea's hand first, and then shook hands with Zheng Xudong again, and the two went out of the president's office.
Andrea sent them out the door, and then told the people from the Golden Road Advertising Agency who were waiting outside to go back and wait for news from Mercedes-Benz.
When I returned to the office again, I saw Zheng Xudong putting his feet on the conference table, leaning on the back of the chair, smoking a cigar like an old fairy. Seeing her, Zheng Xudong didn't put his feet down, but lit a cigar for her and handed it over.
"Are you sure they're going to use this ad creative of yours?" asked Andrea worriedly.
"Don't worry, my dear, as long as the people at the top of Mercedes-Benz are not stupid and their IQs can be maintained above the standard line of a normal person, they will not abandon this plan and choose the Jinlu Advertising Company's plan. Zheng Xudong thought to himself: "The advertisement that became so popular later was shot by Mercedes-Benz Automobile Company with a generation of car kings, Schumacher." It was this advertisement that allowed them to sell their mediocre sports car all over the world, and it was said at the time that it was this advertisement that saved the car. β
"Then the IQ of their Mercedes-Benz company is not online, what should I do?" Andrea was still a little worried.
"That's even better, I sold this ad idea to Ferrari sports cars, Porsche sports cars, Lamborghini sports cars, and I don't believe that the IQ of the CEOs of all these companies dropped at the same time. Zheng Xudong stared at the roof of the president's office and said, "My dear, your task now is to quickly set up an advertising company, we will produce this advertisement ourselves, you may not believe it, just before I saw Jinlu Advertising Company, I didn't have the idea of setting up an advertising company, my original idea was to sell this advertising plan to them, simple, fast." But then I thought about it, why give them such a good opportunity to become famous, we might as well do it ourselves, in the future, our advertising company will take that kind of big CASE, three to five a year, and the advertising planning of small companies will let them find others, and we will not accept it at all if it is not a Fortune 500. β
Andrea saw Zheng Xudong's confident appearance, and her heart was extremely happy, and a woman like her can only be conquered by a man with self-confidence like him, of course, in addition to the conquest in her career, she also knelt and sang conquest between the beds. She stood up, walked over to him, and kissed him on the cheek. "Reward you!"
"Just send me away like this?" Zheng Xudong looked at her with lust.
"What else do you want? It's work time, okay?" Andrea could already see the bulging bag on the "monster's" pants between her legs.
"Great, I like this kind of bridge, the president's office, the company's major shareholder pressed the female president of the chairman and CEO under him, wanting to take it, no matter how the female president wailed, how she struggled, how she kept screaming HELP, the major shareholder still ripped off her coat without mercy, and then it was... β
"Ahh You stinky rascal, let me go, or I'm going to shout, I'm going to call the police and say you raped me in the office, HELP, come and help... Andrea was already like a little white sheep at this time, looking at the big villain behind her like silk, and shouted in cooperation with him.
"You just scream, scream hard, you just cut your throat and no one will come to save you, ha... Ah, cool... With a "poof" sound, the shouting in the room changed the channel...