Chapter 323: Advertising Creativity

Andrea simply made a breakfast for Zheng Xudong, and after the two finished breakfast, they drove the sports car they won together to the office in New York City.

Andrea's office is located in the Empire State Building in New York, and she rented five rooms on the 37th floor of the building, and then opened it up and used it.

"Why rent an office here, that is, it is more famous, the facilities here are too old. Zheng Xudong said after walking into the office area.

"It's because it's old, so the house prices here are quite cheap, otherwise I wouldn't have been able to open the pot some time ago. Fortunately, it's not bad to decorate it simply. ”

Sure enough, the office area of more than 100 square meters was separated into two large centralized office areas, and some men and women were busy in each area. When they saw Andrea walk in from outside the door, they all stood up and said, "Good morning, president!"

When they saw Zheng Xudong behind Andrea, the girls in the company screamed.

"It's Anton. ”

"It's the Chinese wonder boy. ”

"It's the magician, he's coming to our company. ”

"The boss is mighty!"

"President, we love you!"

Andrea smiled and said to Zheng Xudong: "This time I know how popular you are in this country!"

Then he turned to a young man and said, "Okay, Jeff, stop standing there and smirk, go make two cups of coffee." Then I asked Anton to sign your name. ”

The young man said, "All right!" and turned to make coffee.

The two entered the president's office, Zheng Xudong saw that the office area was more than 40 square meters, which was really not big, and with them entering the room there was a beautiful woman in her twenties, Andrea introduced: "This is my secretary, called Tessa Thompson." ”

Zheng Xudong shook hands with the OL beauty who was 1.70 meters tall, and Andrea told her: "Tessa, I already called Mercedes-Benz on the road just now, and they will send someone to talk about filming the advertisement in a while." When people come, you bring them in. ”

"Okay, President!" said and went out. As soon as she went out, the young man named Jeff smirked and brought in two cups of brewed coffee, put them on the table, took out the two books under his armpit and put them in front of Zheng Xudong, and then took out a pen from his pocket and handed it to Zheng Xudong, "Please sign my name idol!"

Zheng Xudong wrote on the covers of the two books, "Send Jeff." Then Ray signed his name and handed him the two books, and Jeff went out in a hurry as if he had a treasure.

"Have you done a good job of making the atmosphere of the company!" Zheng Xudong said to her.

"It's good that you're the boss. Andrea took a sip of her coffee.

"By the way, what are you going to do with the Mercedes-Benz people here in a moment? Isn't it in the studio or outdoors to shoot commercials?" he asked curiously.

"It was brought up by Mercedes-Benz, and I hope to get your opinion before shooting. I didn't think there was a problem and agreed. ”

"It's the first time I've heard of such a rule, normally they invite celebrities to shoot, how can they let celebrities come to see them plan, this Mercedes-Benz company is really interesting!"

Shortly after he finished speaking, there was a knock at the door, and Andrea said, "Come in!"

The secretary, Tessa, brought in four people, three white males and one white female.

Andrea asked Tessa to go out to prepare coffee, and then introduced Zheng Xudong and said: "Anton, this is Mark Urban, this is Karl Ruffalo, and they are in charge of the marketing of Mercedes-Benz Motor Company. Zheng Xudong shook hands with the two of them and said "Good morning!"

Then Andrea came up to the other two, "This is Ted Levine, this is Julia Garner, and one of them is the creative director of Golden Road. They designed and filmed the advertisement for Mercedes-Benz's car, and then promoted it. Zheng Xudong shook hands with these two respectively, among which Julia Garner is a white woman, with slightly dark skin and not very tall, only about 1.65 meters, which is short among European and American women.

The six people sat around the conference table in the president's office, and Andrea spoke first: "Mr. Anton is an artist signed by our company. She didn't say that Zheng Xudong was a major shareholder, "This time I came to the United States because he was about to start school, and there were other advertisements to shoot." This meeting was at the request of Mercedes-Benz, so please ask the two gentlemen of Mercedes-Benz to tell us what you mean by your request. ”

"Okay. At this time, the man named Mark took out an A3 paper-sized color copperplate photo from his briefcase, and then handed it to Zheng Xudong, "Mr. Zheng, this is the Mercedes-Benz SLS-AMG gullwing door sports car that we asked you to take pictures of our company, please take a look at it first." ”

Zheng Xudong glanced at the new car, burgundy, the paint surface is very bright, it should be piano paint, it is a double door, the two doors are turned up, and the ground is almost parallel. The car was parked on a bend in the mountain road, and a car girl was standing next to it.

Zheng Xudong didn't see anything wrong in this photo, "This car is very beautiful, I like it very much!"

"Thanks!" said Mark, "this is the car we asked you to advertise, and it's best if you like it." After speaking, he took out another and handed it to Zheng Xudong, "This is the advertising plan of Jinlu Advertising Company, please take a look." ”

Zheng Xudong took the plan and didn't open it, but said: "This doesn't seem to be in line with the rules, Mr. Mark, I'm just an artist, and my job is to finish shooting the advertisement according to the plan given by the advertising company." Do you still need me to come and see this plan?"

Mark also said a little embarrassed after listening to his words: "In fact, this plan is also very controversial within our company, many people don't like this plan, and in the end our president said please ask you, a Chinese wonder boy, to take a look, if you can give any good advice, of course, we will not use it in vain." So I'd like you to take a look at it first. ”

"This is the name of the person, the shadow of the tree!" It seems that everyone still values him very much after becoming famous, Zheng Xudong thought to himself, "Just take a look, don't say anything, just shoot according to this plan, anyway, I don't have anything!"

The plan is really simple, Zheng Xudong is wearing a suit and driving this Mercedes-Benz sports car on the mountain road, and with the speed of the car, the sky is gradually darkening, and finally Zheng Xudong drove a sports car to a manor, at this time the PARTY in the manor has just begun, and when he got out of the car, he glanced at the watch on his wrist, which means that the time is just right. Throw the car keys to the doorman in charge of parking and walk inside. The idea of the whole advertisement is like this, except that a few shots of Zheng Xudong smoothly controlling the car in China are inserted while he is driving, and of course, the close-up of the luxurious dashboard and center console is indispensable.

After reading it, Zheng Xudong closed the plan and handed it back to Mark, the representative of the Mercedes-Benz company, without speaking, but took out a cigar and didn't ask them if they minded, just lit it for himself, and looked at Andrea again, which means "Do you want one?" Andrea looked at the other people in the room and shook her head at him.

Zheng Xudong took two puffs, spit out two smoke rings, and then said with some embarrassment: "Mr. Mark, and the two creative directors of Jinlu Advertising Agency, if you ask my opinion, then I can only say that this is a decent advertising idea, let me shoot no problem, but you must ask me how this idea is, two words, general!"

His words made the faces of Ted LaVine and Julia Garner, two representatives of the Golden Road advertising agency, and Julia Garner, one of whom was a woman, asked directly: "May I ask Mr. Zheng, what is wrong with our idea, or do you have any better ideas?"

Zheng Xudong took a puff of his cigar and said: "First answer your second question, I have a better idea, as for the first question, your creativity and other car companies' advertisements have no outstanding highlights, this advertising idea does not maximize the speed and handling of this Mercedes-Benz car." So if I were to say this advertisement, all I could say was, generally!"

Here Julia said directly: "So Mr. Zheng, can you share your advertising ideas with us? If it's good, we'll use yours." ”

Zheng Xudong laughed evilly twice, and said directly: "No!"

The two people of Jinlu Advertising Company didn't expect him to refuse so simply, and Ted Lavin, who was sitting on the side and never spoke, said: "Mr. Zheng, once our company adopts your planning plan, we will pay you the relevant planning fees." ”

Zheng Xudong glanced at the two Mercedes-Benz people, then at Andrea, and then said: "I thought the same thing just now, I will say the idea, and then you will pay a certain fee." But now I suddenly changed my mind, and I thought we could shoot this ad ourselves. President Andrea, do you have an advertising agency under your company?"

Looking at Zheng Xudong with a wicked smile on his face, Andrea's essence reacted immediately, "Mr. Anton, there is an advertising company under our company, and if you come up with a creative idea, we will pay a higher price to buy your idea, you see... ”

Zheng Xudong looked at the two Mercedes-Benz people again, and asked for their opinions with his eyes, which meant "Do you use mine or theirs?" ”

The people of Mercedes-Benz are not stupid, it is impossible for you to dismiss Jinlu Advertising Company without saying your planning ideas, and if Zheng Xudong's creativity is not satisfied with them, isn't Jinlu Advertising Company also lost! At this time, Carl Ruffalo, another marketing director of Mercedes-Benz Company, said: "Mr. Zheng, we can't just listen to your side of the story, we have to listen to your ideas first and then report to the headquarters before making a final decision." So you can get your creative ideas out there now, and if it's really good, we don't mind signing with President Andrea. ”

Zheng Xudong looked at Andrea before he said it, and Andrea immediately understood, and said to the two people from Jinlu Advertising Agency: "Two, please wait outside for a while, I will ask the secretary to get you some food, and there will be results soon." ”

The two creative directors of Jinlu Advertising Company went out of the president's office under the leadership of the secretary, and they looked at each other with this grievance in their hearts, thinking to themselves, "It's the first time someone has snatched their business so nakedly." It's so inhuman!"