"Youth Musical" won the box office of 45 million US dollars in the second week, and won the weekly championship without suspense, and a small-budget song and dance film actually won the championship for two weeks during the Christmas schedule, and Beimi broke 100 million US dollars, reaching 160 million US dollars.

Both Mark and MGM understand that "Song and Dance Chunchun" is a fan economic product stimulated by the eyeball effect, so the higher the profile and the more sensational the better, so they are constantly organizing various activities, frequently appearing in newspapers and TV, and creating various topics.

During the national tour of publicity, they successfully absorbed a large number of fans, and produced a fan group of singing and dancing youth clubs, in fact, everyone knows that the money of brain-dead fans is the best to earn, whether it is the premiere, midnight or the first week, the next week's explosion, are inseparable from the support of these fanatical fans, which makes it popular and has always maintained a hot topic, in order to achieve such good results in the Christmas column.

And a few happy and a few sad things will never change, MGM movies are big hits, and they laugh crookedly, while Disney and Universal can't laugh.

Especially Disney, this is their movie, "Youth Musical" is the TV TV they are ready to set up a project, but they were hooked up by Mark, a shameless guy, who used to laugh at Mark was childish, and now, it is simply digging their hearts with a knife! Whether it is "Anatomy's Grey" or "Youth Musical", they are all popular IPs, which means gold mines and rolling dollars!

Mark's retaliatory targeted actions against them that day, the consequences are only now being reflected, this guy's vision is so powerful?

The industry calls Mark "the hand of God"! They joke that as long as Mark praises a script a few words, the value will immediately rise sharply, and it will be sold several times, and the project that Mark is optimistic about, the partner will feel that the value has risen sharply, and he can sell it at a reasonable price.

"Nani!Hand of God?" Mark's face darkened when he heard this nickname, you guys and I are Kato Taka?

For the good intentions of his peers, Mark repeatedly refused, saying that he was ashamed and did not dare to be, but he was lucky, how could he dare to call the hand of God?

is also a person in the entertainment industry, and the king of Asian AV, Kato Taka welcomed this: "It's a great honor to have the same nickname as Mark Wang, which gives me a great spur." ”

And Disney and Universal are worried that the North Mi film market, the capacity of the plate is limited, it is always difficult to break 10 billion, this 10 billion is the limit of the market, the proportion of six dollars a movie ticket is quite high, this year's movie ticket price is 6.4 US dollars, (blockbusters, the first round of screenings will be more expensive), according to this standard, there will be 1.4 billion people watching movies, about five shows per capita.

Film companies are recognized that the market plate is limited, and the audience who only has a budget of five movie tickets in their hands, if they see yours, they won't watch me, so everyone is desperately publicizing, and each has a strange trick in the hope of pulling the audience into the cinema first.

So a large number of bad reviews on the market, the ratings that were quickly pulled down, are indispensable, of course, unless it is a bloody fight with deep hatred, there will be no bayonet and bloody mutual smear and attack, doing this kind of thing under equal strength is a lose-lose situation, "Singing and Dancing Youth" is backed by the MM group, they dare not openly play these black methods, they can only do some small tricks behind their backs.

With the increase in the number of ratings, "Youth Musical" dropped from 7.0 to 5.6 points at the beginning, and his attendance rate remained high, tenacious to the point of making other film companies blush.

However, this is the most competitive Christmas file, the last battle of the year, new movies are released every day, and a strong "Harry Potter 4" can't win three consecutive titles, let alone "Youth Musical".

The grand release of Disney's magic blockbuster "The Legend of Narnia: The Lion, the Witch, and the Wardrobe" was only three days old, but its ability to attract money is superb, with a box office of $65 million in one weekend (only $2 million less than the original), ranking first on the box office charts, the second place is the 32 million of "Youth Musical", the third place is the Oscar-popular political thriller "Syria", and the first two weeks of "Harry Potter 4" was finally knocked to fourth place, which was the first time it fell out of the top three after its release.

"The Chronicles of Narnia" really "lived up to expectations", bringing the total box office of North America to $120 million over the weekend, an increase of 17 percentage points over the same period last year, and this Wednesday, another "main player" will be playing, it is Peter the Great's "King Kong".

The PK between "The Chronicles of Narnia" and "King Kong" has long been predestined, but Disney's head of distribution at Bowell said he is not worried about "Narnia", saying: "I think the market space this season is enough for three super blockbusters, because the holiday is quite long." "Syria" grossed $12 million at the box office, while "Harry Potter 4" not only dropped out of the top three, but also fell to the 10 million mark, and two Oscar-winning films, "Brokeback Mountain" and "Memoirs of a Geisha," also screened last week and did well at the box office, and they will continue to expand their success in the long "awards season".

With the world premiere of Narnia's Kingdom Adventures: The Lion, the Witch and the Wardrobe in London, real-world audiences were finally able to see Lewis's magical world come to life for the first time, with Prince Charles and his wife Camilla taking to the red carpet to welcome the blockbuster.

Disney invested $250 million to produce and promote "The Chronicles of Narnia: The Lions, the Witches and the Wardrobe", which is the first in the "Adventures in the Kingdom of Narnia" series, which is one of the most promising films of the year, and theaters are pinning their hopes on it to save the box office, and even hope that the "Narnia" trilogy will create "The Lord of the Rings" Such a miracle, for the Disney Company, this is a film that can only be won and not defeated, if it succeeds, there will be six sequels to follow, Disney can be full with this set of films, and its fate is directly determined by the success or failure of this film.

Disney President Michael said, "We're turning over every stone, and we're going to violently attack the hearts of every kind of 'fan.'" In addition to appealing to mainstream audiences, the film also hopes to appeal to special audiences, including Hispanic families and families of U.S. troops in Iraq, who will resonate with the film's theme: "Courage, family, and the struggle between good and evil." ”

In addition to Prince Charles and his wife, the film's crew members were all present, among which actress Tilda Swinton, who played the "White Witch", was the most dazzling, Swinton said: "I want the White Witch to be really white, I want her to be really evil, just like the fear I felt in my childhood." ”

With a publicity cost of 250 million yuan, it is difficult to make a profit by relying on the local box office market alone, and it is necessary to add overseas markets, DVD and peripheral revenues, such a big project, the six giants are all cautious.

MM only "Spider-Man 3" dares to play such a big deal, which is the result of the accumulation of two super hit movies, Disney dared to play like this for the first time, and it is worthy of being a big company with deep pockets, but whether it is Mark or Iger, they would rather play a small production like "Youth Musical", with small investment, quick results, and low risk, like "Narnia" is so pounced, even Disney can't play it.

And in the original version, it is a typical example of opening high and going low, the second and third parts continue to go down, so low that it is unprofitable, so that the wealthy Disney can not play anymore, and it is sold to Twentieth Century Fox.

Up to now, "Youth Musical" has only been three weeks, and it has reached 138 million US dollars, and it has been released for three weeks, and there are still 30 million box office.

MGM Pictures' share price has been low, and since it was sold to Soni, it has fallen below the issue price, which has made MM have to spend a lot of money to redeem these shares, with the effect of MM's new policy, "Saw 2" and "Song and Dance Youth" are big hits, and by the good news of "The Hangover 2" and "007 Casino Royale" in preparation, the company's stock price has risen all the way, and it has risen by 15% during the release of "Youth Musical", which has allowed MGM to get out of the quagmire early, and Maccasso has more confidence to say no to EON.

MM Group has completed a qualitative leap this year, after the merger and acquisition of the two major companies, how to get them back to normal and get out of the quagmire is their top priority, whether it is Egmak, or David, Meghan brothers and sisters, they will not want to see it like Dongying people, it took ten years to recover.

They are more inclined to be like Ray Shidong's Viacom Group, digesting quickly, then turning losses into profits, and then merging and expanding their scale.

In fact, the film market has not been good in recent years, since it broke through the 9 billion mark in 98, it has not been able to break through the 10 billion mark for seven years, but the production costs and labor costs have been increasing, and a single box office and DVD revenue can no longer maintain the survival of a large film company, so the once beautiful DreamWorks and New Line can no longer hold on, and the wind of mergers is prevalent.

Now the big six in Hollywood, the weakest is MM and Universal, in front of MM are like Disney, Warner, Twentieth Century Fox, Paramount, they all have multi-channel revenue, and MM is the box office plus DVD, they also want to be like Disney, have their own theme parks and resorts, and also want to have a global news network like News Corporation, while Time Warner is an Internet content and broadband provider, MM must also face diversification.

In this regard, MM chose to build the world's largest DVD and streaming media provider with its own world's largest film library as the core.