Of course, this is a long-term strategy, and the immediate priority is to let the two companies operate normally and create an ecological environment of content + channels + derivatives in advance.

Like Disney has theme parks, which can maximize the benefits of all their products, and MM has Naifei, Iger decided to improve Naifei, mainly engaged in DVD rental, and at the same time provided a variety of movie peripheral products online shopping services.

Like the movie "Youth Musical" was a hit, they immediately launched a large number of posters, toys, gift wrapping paper, party cups, collection cards, and lunch boxes with their cute little faces everywhere, and sometimes, they would hide them on the sleeves of pajamas, lights, lipstick covers, zippers of hiking backpacks, or cereal boxes, like this "Youth Musical" was a big hit, as the three main protagonists of the explosion, Xiaozha, Blake, Amber has also become a popular idol superstar, MM launched more than a dozen peripheral products in one go, and strive to maximize profits, these things bring rolling profits to MM.

The appearance of two blockbuster movies in a row on Christmas selves, the theater operators are smiling crookedly, but it has exacerbated the worries of the world, and the audience has spent all the money available for movie tickets, will there be additional expenses? Their "King Kong" is the first work after Peter the Great's "Lord of the Rings", and its production and publicity costs have also reached a staggering 250 million US dollars.

Disney's "The Chronicles of Narnia" boasted that they had invested a lot of money, and if they lost money, they had to find a rope or something, but in fact, they found a wronged investor to join, Anschutz is a billionaire in Denver, Colorado, and he has invested in no less than 20 films in recent years, although most of them have lost miserably at the box office, especially last year's "Around the World in 80 Days" starring Fang Long and the action film "Sahara" released this year , but these box office failures did not affect his enthusiasm for the film in the slightest, in fact, Anschutz bought the film adaptation rights of the Narnia series a long time ago, and eventually participated in the investment in the filming of "The Chronicles of Narnia".

The 65-year-old Anschutz amassed a huge fortune in his early years with investments in industries such as oil and railways, and in recent years he has made a lot of investments in the media and entertainment industries that he is interested in, and a few years ago he bought three theater chains that have merged to become the world's largest theater chains, loyalty, tolerance and other traditional values of the mission.

You see, an old bird who has been in the mix for decades said this kind of thing, isn't it wronged? Universal's "King Kong" is real, as Universal's former cash cow and popular IP, Universal will not allow other companies to get involved in "King Kong", which means independent investment.

And Peter the Great, who successfully became a god with the "Lord of the Rings" trilogy, is no longer the Peter Jackson who made three "The Lord of the Rings" for 300 million dollars.

In addition to the visual spectacle created by the excellent special effects scenes, "King Kong" is also the best among Hollywood blockbusters in terms of theme implications, emotional brewing, and plot details, making this ultra-luxurious ultimate version of "Beauty and the Beast" sometimes happy and sometimes sad, sad and joyful, "King Kong" The whole play makes people's hearts fluctuate and passionate, and there is no cold scene for three hours, demonstrating his skillful and superb skills in commercial blockbusters, combining fantasy, thriller, adventure, Disaster, action, love and other common elements of Hollywood blockbusters are stewed in one oven to make a delicious dish full of color and flavor, and this kind of "B-grade monster movie" called burning money can be made as epic, real and shocking.

However, the first two super-blockbuster works did overdraft the consumption potential of the market, and "King Kong" delivered a box office result of 50 million US dollars in the first three days, which is very far from the 62 million expected by the world, why 62 million? They must be 1 million more than MM's "Youth Musical"! As a super blockbuster of a giant company, it cannot be pressed by a small song and dance film!

However, it backfired, Peter the Great, the youngest Oscar winner Adrian Brody, and the recently popular Naomi Watts (Heath's ex-girlfriend, Australian countryman), could not make this movie a big hit.

The first-week box office often reaches more than one-third, and in order to make the first week a big hit, they have spent nearly 50 million on advertising around the world.

"King Kong" can be compared with "Titanic" in many aspects: top directors, more than $200 million investment, epoch-making special effects scenes, grand tragedies and generous sensationalism, so Universal has reason to expect "King Kong" to create the same box office miracle as "Titanic", but it backfired, and the box office of "King Kong" was somewhat disappointing.

There are various explanations for the fact that "King Kong" is disappointing at the box office, such as the director said: this statement believes that the film is too long (three hours), and the time for two screenings of "King Kong" can show "The New Money Grabbing Couple" three times, so it makes money very slowly, but some people believe that the box office of "King Kong" is not good because of too high expectations and lack of rationality, and some people believe that the market capacity is limited, and the two blockbuster movies have exhausted the market consumption capacity.

This circle is like this, the movie is a big hit, everyone is vying for sycophants, but the big pounce is a scramble for criticism and accusation, Peter the Great, who used to blow up the sky, is now a man with his tail between his legs.

"The Lord of the Rings 3: The Return of the King" swept eleven Oscar awards and became the second work to break a billion dollars.

And his old club, New Line, took the opportunity to threaten: "If you don't withdraw the lawsuit against New Line, you will lose the opportunity to direct "The Hobbit."

Everyone knows how much Peter the Great loved "The Hobbit", and in order to prove that he did what he said, the new line also openly approached the director, ready to authorize and commission the script to write.

In August this year, Peter Jackson, who holds a box office dividend contract, sued New Line, arguing that the other party's accounts were not clear, and he was suspected of concealing the box office, and demanded an in-depth audit. Jackson said: "I've never been in a lawsuit when I'm this big, and I'm not going to work with New Line until everything is clear." ”

Now the new line sees Peter in distress and takes the opportunity to threaten him.

But Peter the Great was unmoved, and publicly declared that he would not agree to direct "The Hobbit" in order to settle the current lawsuit. "In our opinion, this is not the right reason to make a film, if The Hobbit was born on such a basis, then its fate will be clouded, whether to make a film or not depends on the filmmaker's inner feelings, not on commercial convenience, once I agree to make a certain film, it is equivalent to a huge task, a serious commitment, and to make a good film, inner passion is indispensable. ”

Mark, who is recognized as the most powerful and authoritative in the MM group, expressed his support for Peter, and Mark asked him what he thought about the matter when Mark blocked the reporter when he went shopping with Giselle, and Mark said: "The new line must be joking, is Middle-earth without Peter the Great still Middle-earth? They are ruining the classics, and I, a fan of the Lord of the Rings, will not allow them to do this?"

The reporter asked, "Are you supporting Jackson?"

Mark said: "I will only be relieved that Peter the Great directs 'The Hobbit', MGM has the distribution rights to 'The Hobbit', and we will not allow anyone to mess around and destroy Middle-earth." ”

The reporter said: "Do you think Jackson is irreplaceable?"

Mark said: "The success of the Lord of the Rings trilogy has amply illustrated this, why should we take this risk? I suggest that the new line first settle his lawsuit with Jackson, and then talk about other things, "The Hobbit" is not their family, don't use it to mess around, MGM has the distribution rights, I will not allow anyone to mess around, whether public or private. ”

The reporter hesitated: "You mean you support Jackson?"

Mark said, "Isn't what I mean simple enough to make people think differently?"

The new line has the production rights of "The Hobbit", but MGM has the distribution rights, and MGM is responsible for the distribution of the film, even if MGM once ended its own distribution department and distribution business, but they have been rigidly controlling the distribution rights, which also includes many peripheral rights, they will transfer this right, it is an income, of course, the best way to maximize the benefits is to distribute it themselves, MM, as one of the six major distribution companies in North Rice, will not let go of this piece of fat.

If you control the distribution right, you also have the right to speak, you use two or three billion to make a movie, it shouldn't be used for fun, right? It's to make money from the release, and you can't make a little money, so Mark threatens the new line with this trick, and they must listen.

In the past, MGM was weak and had no confidence to say no to the new line with a Warner background, but now MM is really not afraid of him.

The reporter asked: "But the box office of "King Kong" is not ideal, will Jackson be the irreplaceable one? "Philadelphia Weekly" commented that the movie says that "beauty kills the beast", this is just a self-aggrandizement that Peter Jackson can't find the north. ”

Mark said: "Peter the Great has transformed King Kong into one of the scariest and most soulful monster films of the 21st century, which can make the audience laugh and cry, and I dare say that it can be remade to this point, and few people dare to say that it is better to do it, but fortunately, the film is a loss and a loss, otherwise the whole Wall Street would have moved." ”

Thank you, the happiest thing for the local tyrant book friends is that you are fatter than me. Due to the return to the countryside for the New Year, there are many miscellaneous things, and I am late in updating today, so I ask for your forgiveness. Commonwealth of Nations.