When Jackma learned that he was going to deal with Suning, he really wanted to take advantage of the opportunity to get to the bottom of the prison, but he had already invested in a logistics service company, so it was not good to turn his face with Jiangyan Company again, so he could only agree to sanction Suning together.

After the ventilation, Jiang Yan Company did not directly break the news on Weibo, but spent money to find Tencent to publish the news, announcing the inside story of the competition between Jiang Yan and Ali and a number of retail companies, and another faction represented by Suning.

The news did not accuse Suning, but only explained that Jiang Yan and Ali were united by domestic companies, while Suning united many foreign companies and broke the names of these foreign companies.

After seeing the news, users were divided into three camps, the first camp supported the Jiang Yan faction, and the number reached more than 60%. The second camp said that business competition does not matter about state-owned enterprises and foreign enterprises, and belongs to users who are drunk and sober, about 30%.

Less than 10% of users support the Suning faction, for reasons that are unclear, probably because they appreciate Aunt Dong, or they are here to make trouble, or they like those foreign retail companies.

After the news reached a certain level of heat, Jiang Yan Company used its own Weibo to incite public opinion, accusing Suning of uniting with foreign companies in an attempt to interfere with the layout of the domestic retail industry, which is an act of luring wolves into the house.

The four words of luring the wolf into the room are the key words of this hype.

For a time, Weibo public opinion was completely biased towards Jiangyan Company, which caused great public opinion pressure on Suning. Before Jiangnan Mall and Taobao Tmall broke off their cooperation, Suning's business had been affected.

But the dry incitement of emotions did not work very well, and the people who had eaten it said that they couldn't understand it, Jiang Yan and Ali did a good job of e-commerce, why did they suddenly run to do offline retail.

So the editorial department specially wrote an advertorial article "On the Dealings of E-commerce and Retail", which was stirred up through Weibo, so that the majority of people who eat melons can understand the close connection between the two, as well as the situation of offline retail.

This paper points out that e-commerce, as a new retail model, has developed vigorously in China in recent years, and has had some conflicts with physical retail. Many people who eat melons subconsciously think that e-commerce and physical retail are not together, and you live and die, which is obviously a wrong idea.

Brick-and-mortar retail once encountered a "wave of store closures" and continued to upgrade from the original retail method.

For e-commerce, the dividends of online traffic have slowly begun to dissipate, and it is also necessary to break through the bottleneck for integration and upgrading.

The concept of "new retail" was not proposed in the case of the overwhelming advantage of e-commerce, but a new solution proposed in the face of the dissipation of online traffic dividends.

Wal-Mart was once called the "locust" by the European and American business circles, because where Wal-Mart opened a supermarket hypermarket, all the small shopping malls and small supermarkets within 10 miles around it would close, and only specialty stores, restaurants, and convenience stores could survive, just like the grassland where locusts flew in the sky.

Therefore, Wal-Mart will encounter great resistance in the local area when opening stores, and there is even no shortage of violence against Wal-Mart, and many places in Europe prohibit Wal-Mart from opening stores.

However, Wal-Mart no longer has the same scenery as it used to be, and the decline is very obvious, and online sales have had a huge impact on it. For every $10 shoppers spend, $1 is online, and it's growing at a double-digit rate.

Of course, not all brick-and-mortar stores are having a bad time, and there are some exceptions.

In short, after a period of contradiction between e-commerce and brick-and-mortar retail, both sides are eager to find a new breakthrough. And when people are speechless, the breakthrough of both sides is on each other, so there is a proposal to open up the upper and lower line retail.

The core of new retail is to combine online services and offline experience with modern logistics, and upgrade the production, circulation and consumption process of goods. The emergence of new retail has broken the bottleneck of development of e-commerce and physical retail stores, which is expected to optimize and upgrade the two in the commercial dimension.

"The cooperation between Jiangyan and Ali to engage in a retail alliance can not only expand the business of both parties, but also improve the quality of user service, which is of great benefit to e-commerce, physical stores and users. But Suning quit, because they do both e-commerce and physical stores, and it can be said that they are the first to open up online and offline services. Suning was unwilling to lose its advantage, so it recruited a group of foreign companies to fight against Jiang Yan and Ali, trying to use strong foreign capital to defeat Jiang Yan and Ali and realize their ambitions. Once Suning's plan is completed, Jiangyan and Alibaba, China's two largest e-commerce brands, including some domestic retail companies, will be impacted, and China may be the world of Amazon and Walmart. Of course, Suning, as the initiator, may be able to get a piece of the pie and become the spokesperson of foreign capital. ”

A netizen with the screen name Yizhi Hongxing wrote an analysis post, which was quickly reprinted by the major public circles of friends on Weibo, and then reprinted by the vast number of melon-eating people, with more than 30 million reprints and reads in just a few days.

The people who eat melons were just watching the show, but now they finally understand what the battle between the Jiang Yan faction and the Suning faction means to China and them.

Although this analysis is suspected of exaggeration, it does not prevent the people who eat melons from making associations.

"In the past, Suning was the leading party of the capitalist class, and it was more harmful than a hundred traitors. Banana you Barra said.

"Aunt Dong is one of the most famous strong women in this century, I used to admire her, but I didn't expect it to be this kind of goods. Your mood says.

"Capital has no borders, it is a conflict of interests, and it has a fart relationship with grass people such as us. "I love *** said.

"If you do well, you are not afraid of others to compete, and if you don't do well, you don't blame others for occupying the Chinese market. "Close your eyes before dark.

"Who am I, where am I, I seem to have discovered something remarkable. ”

“......”

Let's not mention other websites, anyway, the public opinion on Weibo is very unfavorable to Suning, after all, it is the base camp of Jiangyan Company.

In the face of such a shameless attack, Suning's high-level was angry.

"Hang Yunshan is so shameless, relying on the large number of Weibo users, he unscrupulously smears Suning's image. I think we should immediately fight back, and complain about Jiangyan's defamation, and demand an apology and compensation. ”

Jiang Yan's official Weibo did not make any statement, and these news were all retransmitted by ordinary users. It is certain that Jiang Yan Company is behind the scenes, but we have no evidence and cannot sue them. ”

"Then we have to ask them to delete these remarks that smear Suning, otherwise how can we continue to operate." Now both online and offline business has been greatly affected, and some people have even thrown rotten eggs at the door of our branches, asking us to terminate our cooperation with foreign companies. ”

solemnly declare: The rotten eggs were not thrown by Jiang Yan Company, it is estimated that they were spontaneously organized by Hang Yu's braindead fans.