"We can think about it the other way around, under what circumstances will users choose the more expensive side?" Jiang Rong said: "First, what Mr. Yue said just now, the technology content is high, and you can obviously feel that the grade is different. Then there is good product quality and good service, but these two points are not much different from Ali and Suning. There is also a situation that we are very familiar with, which can refer to daigou. ”

"Foreign goods. Sun Chuan said.

"Yes, isn't there a very hot concept recently, called export to domestic sales? Obviously, it is a domestic thing, and the quality and service are not necessarily good when you come back from a foreign country, but it is very popular. Jiang Rong said.

"The purchasing agent network has this advantage, Jiangnan Mall and other subsidiaries do not. Sun Chuan said.

"Maybe we can find the key point in it and create such an advantage. Jiang Rong said.

"This should be regarded as the advantage of brand awareness, it is not so easy to manufacture, the reason why Chinese people are rare foreign goods, it is the Hundred Years War, how do we copy this form. Yue Qin said.

"It's okay if you can't think of it for a while, go back and study it, how to deal with the price war in the future. Come up with a tactical routine, lest the subsidiary fall into the trap as soon as it comes, and it will be very troublesome to fall into a price war. Hang Yu said.

"Okay. Yue Qin and the others nodded.

Because of the loss of the price war, Hang Yu was more worried that the subsidiary would fall into it, which would drag down the entire group. The company's investment has always been relatively full, and there is not so much spare money to burn, Hang Yu does not want to let foreign funds take the opportunity to invade the company for some part of the benefits.

Then Hang Yu discussed the construction of the logistics platform, the progress is similar to the O2O platform, and is negotiating with major logistics companies. Similarly, Ali also sent people to contact major logistics companies, and the layout is almost the same as that of Jiangyan Company.

Because the two companies are competing for the O2O layout, the major logistics and retail companies are hesitant to cooperate with whom?

Yue Qin and others still suggested investing in several logistics companies.

Hang Yu agreed, he wouldn't lose anyway.

"What else do you want to say?" Hang Yu said.

"The new area of Jiangnan Mall construction is not very good, but the investment is very large, and I think it should be terminated as soon as possible. Yue Qin said.

Hang Yu recalled that it was during the previous clothing price war, and he asked Jiangnan Mall to make a new area, the purpose of which was to suppress marketers, lower clothing prices, let users really benefit, and at the same time regain the price advantage.

"Manager Xu, they made a new area based on text and video, I researched it, but I didn't find the key at all. Their innovative spirit should be encouraged, but the obviously wrong course should be corrected in time, otherwise it will be a pure waste of money. I have a report here for you to look at. Yue Qin said, anyway, Xu Rui is not here, so there is no need to be too tactful.

Everyone took the report distributed by Yue Qin, according to the above data, Jiangnan Mall has invested 20 million in the new area, and the headquarters also gave a set of promotions for free, but the traffic in the new area is very low.

Although some products do lose money in the early stage, they have the potential for development when they lose money and have high traffic. Like this set of products that are promoted, not only indebted, but also have very low traffic, everyone has no future by default.

"It's not good, really. Hang Yu commented.

Up to now, in addition to the products invested by Jiangyan Group, most of the self-made products are proposed by Hang Yu. Because Hang Yu was prescient, these products were basically successful in the end despite such and such difficulties.

As for the new area of Jiangnan Mall, Hang Yu did not propose a specific model, but let them think for themselves. Obviously, the designers of the new district, Xu Tingtai, Li Bi, Zhao Fangyan and others, did not complete the tasks assigned by Hang Yu well.

It was a bold attempt, but it was also a failed attempt.

——

"Headquarters just called me and suggested that we suspend operations in the new district. Xu Rui received a call from the central office and was in a bad mood, so he immediately called Xu Tingtai over.

"The operation is suspended, but there are already many merchants and users in the new area, although it is a little less than other special areas, but the rash suspension of operation will cause a lot of damage to our reputation. Xu Tingtai's face was ugly, because he took the lead in designing the new area.

Although the design plan was led by Li Bi and Zhao Fangyan, he agreed, and the headquarters was dissatisfied with the new area, which was tantamount to a slap in the face. If the operation of the new area is suspended, in order to maintain the credibility of Jiangnan Mall, most of them will push him out of the top tank.

Everyone thinks that management is very cool, but you need to know that management is very risky.

No matter how much credit there was in the past, as long as there is a clear mistake, the previous efforts are basically in vain.

"But in this case, if we don't suspend operations, we will lose more money. Xu Rui was more entangled, on the one hand, he didn't want Xu Tingtai to go to the top cylinder, after all, he had been with him for so long, and on the other hand, he didn't want to continue to lose money.

"The new area has been in operation for such a short time, maybe there will be a turnaround, please give me another chance. Xu Tingtai usually doesn't use your title, and he didn't dare to be reserved at the critical moment, so he lowered his head.

"Listen, we've been working together for so long, we don't have to talk around the bush. Xu Rui said very sincerely: "According to the current situation, if you don't make changes, there will definitely be no turnaround if you continue, unless you can come up with a new plan." Not a plan to impress me, but a plan to impress headquarters, can you do it?"

"How long is the deadline?" asked Xu Tingtai.

"I can buy you a maximum of a week. Xu Rui said.

"Okay, I'll come up with a new plan in a week. Xu Tingtai said, then turned to leave.

Xu Rui sighed slightly, he didn't have much hope this time, a week was too short. If there was any good plan, it should have been thought of a long time ago, so why wait until the headquarters issued a wanted warrant.

It's just a friend and colleague, Xu Rui is not too ruthless.

Xu Tingtai had a cold face and walked back to the hall of the planning department quickly: "Li Bi, Zhao Fangyan, you two will come to my office immediately." After saying that, he turned around and left, the other staff looked at each other, and Li Bi and Zhao Fangyan followed with trepidation.

Closing the office door, Li Bi and Zhao Fangyan secretly glanced at each other, both of them nervous.

"What do you two think of this kind of performance in the new area?" asked Xu Tingtai.

"Uh, uh, it seems that there is a problem with the pattern design. Li Bi said embarrassedly, he was very confident at the beginning.

"It's not a little problem, it's a big problem!" Xu Tingtai said expressionlessly: "The general manager has just spoken, and in the last week, if you can't reverse the performance of the new area, you will stop operating." ”