087: Car Billboard
With the passing of the end of the year, the automobile market has experienced a year of changes, and the major car companies are also a few happy and a few worried.
The new pattern of the automobile market has also ushered in new changes with the passing of the old years.
In general, on the sales list, Volkswagen, although it has missed the top position in the sales list in a single month many times, still firmly holds the first position in the annual sales list.
It's just that compared with the previous level of 'two million', Volkswagen's total sales have shrunk a lot, and the total sales have fallen to 1.4 million units, and the current situation is even more not optimistic, because after Haishi changed hands on Seven Seas United Company, Volkswagen has completely lost the device of the 'safety system', and naturally the disadvantage has been formed.
As for the purchase from the Cosmos Group, judging from the current hot situation in the market, the cosmic security system is almost a hard to find situation, and I am afraid that it will be a long time before there is a chance to be listed.
Although the security system technology of their own home can also play a certain active safety measure, it has not been a high-grade thing compared to the space security system.
In addition, some people in the top management of Volkswagen have long been tired of their own "chicken ribs" security system, and they have taken advantage of the opportunity of Seven Seas United to cut the security system business.
Although the public still firmly holds the position of 'first brother', compared with the latecomers 'Chang'an' and 'Geely', it has begun to turn cool.
In the total sales list, Geely Automobile has stepped from the total sales of 800,000 cars in the previous year to a height of 1.3 million, and the sales volume in a single year has surged by 800,000 units, and it has won the second place in the annual sales list.
The rise of Geely has a lot to do with the early use of the cosmic security system, but more factors are due to Geely's research and development of automotive technology and the improvement of consumer experience.
After all, Geely, as a private car company born before and after the new century, set its strategic positioning at ordinary people in the early stage, and even made a bold statement that every ordinary person can afford to drive and get into a car.
Up to now, Geely has achieved annual sales of more than one million units for the first time, and all this credit is due to not forgetting its original intention.
Although the brand value of Geely Automobile has increased a lot, it can be seen from the current Geely Automobile products that the prices of most of the company's models are still relatively in line with the expectations of ordinary consumers.
At the same time, in terms of quality, although there is a certain gap with many internationally renowned brand car companies, Geely's attitude of always striving to move forward and improve has not changed.
All these have also made Geely Automobile really stand out.
Following Geely, Changan Automobile, which has been inconspicuous in the automobile market but has made a lot of money.
Continuing Geely's 'civilian car' strategy, it is to reach a new height of this strategy, Changan Automobile has been following Geely after Geely, truly made a representative of 'Chinese civilian car', and it is a momentum that is better than blue.
This year's total sales volume has steadily increased from 8.9 million units to 1.2 million units, ranking third in the year.
After that, Great Wall Motors followed closely, once the king of "compact SUV", after the launch of the light luxury class "Wei Pai Automobile" suffered a short period of setbacks, then vigorously improved the power problem of consumer response, and continued the momentum of the king in one fell swoop, coupled with the best-selling H6 model, Great Wall Motors' annual sales also reached 1.2 million units, and Changan Automobile only has a very small number of differences, almost equal.
In the subsequent rankings, the once extremely hot 'South Korean and Japanese cars', because Chinese consumers value the concept of 'safe cars', but these two series of car companies that pay attention to economic ratios have shown a great decline.
Dongfeng Nissan, which once relied on advertising to go to the world, has gradually become popular at the moment when the concept of "safe car" has gradually become popular, and it is still a headlong into the inertial thinking of relying on "cutting corners" to maintain the cost performance of models, and it is difficult to extricate itself, and the total sales of more than one million units in several years have dropped to 800,000 units, and the degree of shrinkage is even worse than that of Volkswagen, reaching a terrifying 35 percent.
Similar to him, Toyota and Honda, the three car companies acted in collusion, and their sales fell to about 500,000 units.
Korean models, perhaps due to the consistent 'inexplicable expansion of self-confidence', when the Chinese automobile market is surging, they still adhere to the 'themselves are the greatest' consistent policy, rarely adjust their own car products, and finally end up with annual sales of less than 500,000 units.
In the overall sales market, the most embarrassing thing for everyone is the former "king of magic cars" Wuling.
As a market detonated as soon as it was listed, and then won the top spot on various lists year after month, the name of "China's No. 1 God Car" is not a false name.
Perhaps there is not only one model that can be called a 'god car' from Wuling, but the most supreme 'god car' in the minds of consumers is definitely not negotiable by Wuling.
It's just that the delicate girl is declining, and the hero is twilight, and no one can withstand the test of time.
'God car' Wuling, as a model with extremely strong social demand in the stage, Wuling can quickly and long-term have large sales, all because it meets the needs of the market.
However, with the deepening of the concept of "safe car", Wuling, as a representative of "good quality and low price", often ignores many other factors.
Coupled with the flood of a variety of low-priced 'compact SUVs' that can replace Wuling to a certain extent, Wuling's defeat seems to be doomed.
Its sales have plummeted from 1.6 million units in the previous year to about 700,000 units now, and there is still a momentum of cliff-like decline.
A generation of god cars, I'm afraid it will come to an end.
Some luxury car brands that have always represented 'high-end and rigorous', due to the practice of only grabbing profits in the Huaxia auto market in recent years and ignoring quality, several car companies that have frequently caused social incidents of 'consumer rights protection', with the improvement of consumer rationality, the sales data in the Huaxia auto market can only be described as 'dismal operation'.
BM, in addition to the M1 civilian model in cooperation with the Universe Group, sales are good, and the sales of other relatively elegant and luxurious models have begun to struggle.
In addition, the well-known Mercedes-Benz company, because of frequent consumer complaints, and always respond with a blind attitude, has caused many consumers to lose confidence in it, and the car sales situation is worrying.