If the A round of financing goes well, the development of the tribe will definitely enter a new stage.

With the support of huge financial resources, the follow-up work will be smooth sailing.

There are many factors that affect the development trajectory of start-ups, and the size of the Series A funding round is one of the most important factors.

The $10 million funding amount compared to the $3 million amount will indeed change the company's growth in essence.

We know that the company's recruitment, product development, and customer attraction are all financially constrained.

Not every entrepreneur realizes the importance of the size of the Series A funding round from the beginning.

Some seed-stage entrepreneurs are only halfway through the financing process to express their gratitude for the Series A funds they were able to raise.

In fact, this is a big problem for both entrepreneurs and investors.

When the market is only willing to offer you $3 million to invest, you are looking for $10 million.

Then, at times like these, you will appear ignorant and miss the opportunities that the VC firm gives you.

The same is true for VC firms, if the company's requirements for the investment amount are different from your expectations, you should also investigate and learn from it, rather than blindly refusing it.

Don't think about this problem for a long time, in some sense, Series A financing can completely determine the life and death of an enterprise.

How much you take and how you take it are all questions.

When investors are evaluating risk, they don't value products the same way, and they all consider this question.

"How likely are the companies to fail in the next 18 months from now?"

Don't Chang'an is not worried about this, he is worried that due to the lack of purchase data, the market adaptability of tribal products has not been properly proven, because the cycle is too short, and no one can guarantee what its future development will look like.

In addition to these, some investors will have higher requirements for equity, and it is not enough to only get equity, but also to be able to speak and reflect the value of their shares at a critical time.

Don't Chang'an won't open his mouth widely, but he will definitely not be afraid of it.

……

……

……

In mid-May, the traffic of "Chang'an Cloud Music" gradually began to stabilize, and users basically precipitated.

Compared with Baidu's MP3, it is far ahead.

At the same time, some of the senior executives in charge of Baidu's online products were incredulous when they learned about the traffic of "Chang'an Cloud Music".

Then, when they were studying the mode of "Chang'an Cloud Music", they found the secondary page and discovered the "star tribe" with a huge user base!

This discovery shocked some of Baidu's top managers.

The reason why Baidu developed MP3 in the first place was entirely because of the huge potential of online music and the untapped economic benefits.

In the era when MP3 was just popularized, Baidu's "drainage" audition experience did take the lead in occupying the market, but they did not grasp the opportunity.

On the contrary, he gave up the ideas he had painstakingly discovered to "Chang'an Cloud Music".

Baidu's achievements in search engines are well known.

But it is precisely because of this that they do not see the essence of musical change.

More often than not, Baidu's role has always been that of a porter.

All they've been doing is giving users a link to listen to the music.

Other than that, there is nothing else.

When users come to Baidu to listen to songs, it is completely a formality, although later they abandoned this model and began to have their own lines.

But right now, the MP3 they painstakingly managed has been completely cut off by other Chang'an.

Baidu's senior management has realized the potential of this product in the future at this time, and has also realized that "Chang'an Cloud Music" has become their competitor.

May 16th.

Baidu is starting to make a move!

Baidu's head of product and director of technology development, senior management, sat together for a meeting.

The content of the meeting was simple, which was to discuss how to deal with the domination of "Chang'an Cloud Music" in the MP3 download business.

In the past few days, they have carefully studied the operation model and business model of "Chang'an Cloud Music", as well as user maintenance, and have come up with a lot of interesting arguments.

When the director of operations sent the operation analysis book about "Chang'an Cloud Music" to the leaders of various departments present, everyone gave a high evaluation.

Terrible!

Wonderful!

The great thing is the product's operating model and unique playlist creativity.

As for the wonderful place, there is no doubt that it is naturally the strong user viscosity and the development idea of the "star tribe".

"Chang'an Cloud Music" is a website that provides song downloads and auditions, so the website has gathered a lot of fans and supporters of celebrities.

For example, Jay Chou and Rock Hutong, which were very popular in the previous paragraph.

After having these fans, "Chang'an Cloud Music" was ingenious and gave the singer's fans a "home" on the Internet.

This approach suddenly stimulated the fans' sense of belonging, and gradually formed a small circle centered on their idols.

That's how the user viscosity of "Chang'an Cloud Music" comes from.

The director of operations, who presided over the meeting, sighed at the cloud music and began to reflect on himself.

"The opportunity was clearly in front of us, but we didn't seize it, but someone else took the lead. In the MP3 download business on the Internet, Baidu was the first to get involved, but because there was no advanced operation idea, we missed the opportunity. We have the most resourceful search engine in China, but it is a pity that we do not hold these wandering users in our hands. ”

The director of operations is right, they have unique advantages, there is technical support in the front, and there are user responses in the back, if you do a "tribe" like an online community, the effect must be good.

At this time, one executive said: "It's true that they developed this model, but it's not impossible for us to put aside the phenomenon and look at the essence, take out their most essential things, use them for my use, and develop a similar community." ”

The director of operations looked at him and said, "That's a good idea, but if we do that, the value of these two businesses will be greatly discounted when they are connected with other companies in the future, because you are a copy." Also, if the other party pursues it, we will be very passive, and we must find another way to find a way to get the best of both worlds. Mr. Li has given us an order that these two businesses must be taken down. ”

The executive kept staring at the analysis book on the computer in front of him and stopped talking.

The superintendent continued, "If we want to catch up with them, we have to understand them first. The project cannot be abandoned, but it must be done meaningfully, and everything is based on interests. It can be seen from this operation model of cloud music that they just want to use the platform of cloud music to develop in the early stage, and their focus is not on this. Their purpose in doing so should be to bring in one project through one project, so as to consolidate their foundation in the Internet field. ”

At this time, the male assistant of the director said while tapping on the computer: "That's right, Chang'an Network was registered last year, but now it already has three products, namely "Chang'an Cloud", "Cloud Music" and "Computer Butler", and there is also a navigation page, which is O268, which shined in the search ranking a while ago. ”

Someone began to add: "At that time, "Computer Manager" fought a price war with Rising and forcibly broke up Rising offline distribution points, and under pressure and the overall situation of corporate survival, Rising was forced to announce that personal anti-virus products were officially free. ”

At this time, in the conference room of Baidu's high-level management, most of the people were dumbfounded, and everyone was thinking about a question in their hearts.

What kind of person is hidden behind the Chang'an network?

Baidu has seen through Bei'an's Internet plan, and "Chang'an Cloud Music" and anti-virus are a very important part of his plan.

The executive in charge of technology development sighed: "There must be a very professional Internet development team behind them, otherwise this task is absolutely impossible to complete, a single cloud computing bandwidth, they can not solve, according to the current network company can provide bandwidth, to achieve cloud computing, it is absolutely impossible, unless with private technology to build." ”

The person sitting next to him nodded and said, "If you want to talk about the professionalism of the technical team, we are actually not inferior, and what we lack now is not technology, but innovative thinking." Now that the other party has created a tribe, if we want to deal with it, we must make a trade-off as soon as possible, develop a more high-end product than cloud music and tribe, and then use a search engine to attract traffic to the product. This is perhaps a direction we can consider. ”

The director of operations stood up and said lightly: "You are right, what we need now is this kind of innovative thinking." You may not believe it, but the concept of such a micro-network community, once you get financing or angel rounds, after having capital, you can definitely make some achievements, and it is even possible to surpass Tencent. ”

The director's words made the managers present speechless.

At this time, someone proposed: if this is the case, we can take the way of acquisition, talk to them, and directly introduce these two products of theirs to our brand, as long as they don't offer a high price, you can try it.

The director nodded and agreed: "Let's meet them first and see how much they can get, but I don't think the other party's estimated price should be too low." What does your investment department say?"

The manager of the investment department thought for a while and said: "If the two products are acquired in a package, more than 1000 is certain, if there is only one, it is not easy to judge now, and the specific depends on the business risk, future development, potential value, etc., I personally think that millions should be the reserve price, if they give this price, we basically do not need to hesitate." As a newly established company, the purchase price of about 10 million should be a relatively high price for them. ”

The director frowned, thought for a long time, and said, "Okay, you guys go and do it right away, and find out the wind first." ”

8)