053: Market Balance
Soon, the final sales volume of BYD's four beauties exceeded 3,000 units, with a total sales of more than 150 million dollars, basically recovering the investment in the early stage.
In the domestic market, at the end of the second month after the launch of BMW's new car, major manufacturers began to promote the concept of safe cars, and after a month of fermentation, the concept of safe cars has developed a certain concept for every car consumer.
In the third month of BMW's new car launch, the sales of domestic cars have finally rebounded to a certain extent, even ordinary consumers, now have a certain concept of safety cars, no matter what car to buy, you must first ask: "Does this car have a safety system?" This also shows that the domestic car for the safety system of the wide publicity.
In the third month, BMW's new M1 car changed from 45% to 23% of the new car's market share, and the sales of domestic cars have finally improved greatly.
Zhao Tian's side provides 50,000 security systems every month, and he also has a lot of stable income.
Soon, ZT increased the production of security systems, and in the second month, the production of security systems has reached 80,000 units, which basically meets the needs of major manufacturers.
Zhao Tian looked at the increasing number of security systems, and he was overjoyed, after all, this income, according to the unit price, the income of a security system is about 1,000 yuan, but it can't stand the amount, and the income of 80,000 units a month is almost close to 100 million.
With the BYD four beauties series in the Western market to achieve more dazzling results, domestic consumers' desire to buy is getting higher and higher, BYD is finally scheduled to be officially launched in China on June 1.
In the blink of an eye, more than a month has passed, and BYD's four beauties series models have finally been launched in China.
It has to be mentioned here that due to the promotion of safety systems by more than 33 manufacturers of domestic cars, the safety index of ordinary people for cars is also rising, and most consumers will ask before choosing to buy a car: "Does this car have a safety system?"
After all, the security system provided by ZT company is only for domestic cars in China, some joint venture brands or purely imported vehicles, there is no such treatment at all, and they can only rely on the brand advantages established in the past to sell their own cars.
The safety system has become one of the criteria chosen by many car owners.
BYD's four beauties are officially launched in China!
Due to the initial test challenge, the Shih Tzu Huansha model was used, after the launch, the Shih Tzu Huansha model is the best selling of the four models, and the sales volume of a single model has exceeded 1,000 units in just one week. Then it was followed by Diao Chan, with sales of 800 units, and again Zhaojun and Yuhuan models, with sales of about 500 units.
All in all, in the first week of sales, the total sales of the four beauties exceeded 3,000 units.
What is the concept of 3,000 units, with an average price of about 400,000 per unit, the sales volume has exceeded 1.2 billion, which has exceeded the eleven funds invested by BYD at the beginning.
After other automakers across the country made concerted efforts to play the slogan of safe cars, sales began to return to the normal data of the past, and gradually the BMW M1 model, which won by performance, slowly caught up.
However, Jiang is still old and spicy, BMW saw that the momentum was not right, but also came up with a way to prepare, in a hurry, he studied in addition to the infrared security system, although in the overall function, compared with the security system provided by Zhao Tian by the major manufacturers, but also began to take shape the outline of the security system.
The entire automobile circle has begun to slowly blow a whirlwind of safety cars.
For BMW's new M1 with safety system, the majority of consumers generally responded that in the actual driving process, the M1's own safety system provides very little effect, except for some use when reversing, it has little effect in actual driving.
When BMW received such feedback, it was very anxious, and if the product did not satisfy the customer, it would basically declare the product in a state of failure.
The BMW M1 model, which was already leading in sales, had no choice but to ask ZT for a safety system after receiving feedback from customers.
As for the liaison in the middle, it naturally fell on Old Man Green again.
Old man Green played a very important role in the acquisition of the engine developed by Zhao Tian, and BMW has already praised it for increasing its shareholdings.
As a wealthy BMW, the goal this time is naturally to acquire the property rights of ZT's safety system, and when all the property rights are in hand, there will be no fear that there will be so many domestic cars with safety systems on the market.
After Old Man Green accepted the task, he contacted Zhao Tian as soon as possible, and Old Man Green contacted Zhao Tian with a very generous reserve price.
"My dearest Zhao, I haven't seen you for a long time, in the Huaxia dialect, it's really a day gone, like every three autumns. Old Man Green's way of speaking has never changed.
After Zhao Tian saw that it was the old man Green's call, the corners of his mouth slanted slightly, as if he had expected such a day, and replied calmly: "What is popular now is that you will regret it at first sight." ”
After hearing Zhao Tian's answer, Old Green's mind was full of stars with question marks, and he had an unfathomable feeling about Chinese culture.
Although he didn't understand Zhao Tian's words, Old Man Green still said enthusiastically: "Zhao, after hearing that you have sold your newly developed safety system to your Huaxia domestic cars, we BMW have also done a profound self-examination and realized the mistake made in the market, that is, we cannot dominate one company, after all, under the norms of the WTO, we have committed the concept of monopoly sales." So now we have decided to limit production and keep the car sales market in a balanced state as much as possible. ”
Old man Green spoke very sincerely, even more sincerely than a devout Christian in prayer, and then, Old Man Green changed his words and continued: "Zhao, we are already very good friends, there is a saying in Huaxia: Come and don't be rude, since we are already friends, then naturally after you have good things, don't let your friends get them, is this unreasonable?"
Old man Green said with cunning, although I don't know if Old Man Green understands the meaning of this game, but he said it so righteously, it is not good for people to refuse.