After New Year's Day, Don't Chang'an went to green tea, participated in the year-end shareholders' meeting, and got a year's profit dividend from "Chang'an Network Management", a total of more than 4 million.

This number is not as good as Chang'an expected.

He thought that the launch of the enhanced version would increase the profit of the year by at least three to five times.

But the fact is that this year's profit dividends are not more than the advertising expenses of his own three software in two quarters.

The reason for this, Don't Chang'an thinks there may be two points.

First, there are more and more management software available for Internet café owners on the market.

The second is that green tea has problems with software operations.

Green tea is not good enough in terms of controlling the overall situation.

They did not gain a firm foothold in the market in advance, which led to many software companies taking a fancy to this piece of fat in the Internet café market and wanting to come over and get a piece of the pie.

In 2002 alone, there were more than dozens of network management systems on the market.

As soon as the market is saturated, profits will naturally be greatly reduced.

Don't Chang'an raised this issue at the meeting, and clearly told Yang Baofeng that when the enhanced version of "Chang'an Network Management" was listed, the first three kicks were not good, and the software itself was not discussed.

The most important thing should be the improper marketing strategy and promotion method.

The net profit of a year is close to more than 8 million, which is a good performance in Yang Baofeng's view.

But after Chang'an's words came out, he didn't dare to speak at that time.

After the meeting ended, Bei Changan called him to the office.

"Old Yang, ......"

Don't Chang'an replaced "Mr. Yang" with "Lao Yang", with obvious dissatisfaction in his tone.

This mouthful of "Lao Yang" made Yang Baofeng's heart empty.

He said, "Brother, what is the matter, do you tell me?"

Don't Chang'an straightened the corner of his clothes, sat on the swivel chair, and said lightly: "Show me the operation plan of "Chang'an Network Management" last year. ”

Lao Yang understood, and hurriedly asked Ah Xiang to ask the sales department to bring the plan.

"Brother, our profit this year is relatively high compared to other software of the same kind. Compared with the previous year, the benefits have increased several times, and this performance is actually very good. In addition, we are talking to the network supervisor about cooperation, once this cooperation is reached, the sales volume will go to a new level......"

Don't Changan said: "I know, but I think we can do better." During the meeting, I used my computer to search on the Internet, and the reputation and downloads of our software can really only be said to be average. This is not a long-lasting software, it should be in a situation, it is less than a year, if it continues like this, the product will definitely be eliminated by the market. In the current Internet café market, there are more and more owners, and the competition is naturally getting bigger and bigger. "Chang'an Network Management" was originally a product that could occupy a considerable market share, but now it has begun to decline, don't you think we should reflect on it?"

Don't Chang'an made Yang Baofeng speechless, and didn't know how to defend himself.

The profit of "Chang'an Network Management" in 2002 is definitely a qualitative leap compared with the benefits before green tea.

Yang Baofeng wanted to take this opportunity to establish some prestige in front of Bei Chang'an, but what he didn't expect was that Bei Chang'an would be dissatisfied with this year's cooperation?

Ah Xiang handed over the operation plan to Yang Baofeng from the sales department, and after Lao Yang sent her away, he personally handed over the plan to Bei Chang'an.

Don't Chang'an looked at the end from beginning to end without saying a word, and found that there was nothing wrong with the plan.

The first is market analysis, analyzing market capacity and user needs to achieve a clear understanding of the operating environment.

Secondly, analyze the existing and potential competitors, especially the current situation, development trend, user group size, user group attributes, products, etc., and understand their own living space and development direction in the operation environment.

Then, analyze your own products, strengths, and weaknesses.

Next, through the previous analysis, explain the strategy, development direction, operation strategy fifth, and set goals.

Finally, according to the set goals, formulate implementation plans for marketing, user operation, product operation, channel operation, etc.

The solution is no problem, this is a relatively standard software operation plan.

However, in the follow-up feedback, Bei Chang'an found that the marketing team of green tea did not do a good job in the implementation of the plan.

Some problems can be solved, and if they can't be solved, they will be filed and shelved.

For example, they don't have a comprehensive analysis of existing and potential competitors.

This includes the status quo of the opponent, the development trend, the user base, the product characteristics and other data-based things, which have not been seen in the feedback book.

For another example, in the operation at the user level, it is basically anticlimactic, and after selling things, they will leave it alone, and they will not pay attention to after-sales service at all.

When I had a meeting just now, Don't Chang'an saw such a post on the Internet, claiming that when the customer service phone number of "Chang'an Network Management" was basically not connected, it was either busy, or please wait.

In the face of these two questions, Lao Yang's answer is that the company does not have enough manpower in research.

If you want to know some comprehensive data, you have to ask a research company to help, or you have to entrust the research business to them, but if you do, the cost is too high.

As for after-sales service, this department, green tea has always been a virtual existence, and the sales department has not arranged a special person to supervise it in the after-sales service.

Before Lao Yang's words were finished, Don't Chang'an gave him a complete denial.

"That's not good, after-sales service is more important than pre-sales service, this is the top priority, and a separate department must be set up.

As for the research you mentioned, it can't be all simplified.

Shopping malls are like battlefields, the situation is changing rapidly, and a win-win situation is even more difficult to find, so zero-sum games are the norm.

Enterprises in the torrent of competition are like being in a dark forest, or carefully holding a sharp spear, ready to give a fatal blow to their opponents at any time, or beware of their opponents in the shadows everywhere, so as not to become a live target for others.

This is the shopping mall, the smaller the company, the more you have to pay attention to these, otherwise you will be eliminated next. ”

"It's impossible for you not to understand the phrase 'know yourself and your enemy, and you won't be defeated in a hundred battles,' right? This strategy has been popular for thousands of years, and those who know the true righteousness in it are either on the throne of great treasures or in the temples of history, which one has not succeeded? Keeping abreast of competitors at any time is an important guarantee for people and enterprises to survive. It's not okay to do it behind closed doors. Wait a minute, you call all the people in the sales department, and I'll have a meeting for them. ”

Lao Yang looked at the table below and said, "It's noon, why don't you wait until the afternoon?"

"Right now, go right away. ”