When Xin Qing left that day, he said that he would hand in a complete program planning plan in three days, but in fact, Song Zheng didn't take it seriously in his heart, in his opinion, a complete plan can be made so easily. Pen, fun, pavilion www. biquge。 info

You know, even if he copied it at the beginning, it took several days to revise it before the half-finished plan looked like a little bit.

But who knows, only three days later, Xin Qing really sent it.

At that time, Song Zheng had just come back from the crew of "People in Embarrassment", and he was drinking with Zheng Jun and them, and he had been busy for so long, he also wanted to rest for a while, besides, the child had just been born, and it was not for a long time, so what was going on with him, the father, who had been floating outside.

As a result, as soon as they started, Song Zheng received a call from Shang Jie, saying that Xin Qing had come to the company with a plan.

This is a serious matter, Song Zheng naturally can't slack off, so he can only leave early, and when he arrived at the company, he went directly to Shang Jie's office, pushed the door in, and happened to see Shang Jie discussing something with Xin Qing, and when Song Zheng arrived, the two hurriedly got up.

"Zhengzi!

Shang Jie doesn't have much concept of variety shows or anything, of course, most people in the domestic entertainment industry understand variety shows at present, and it is estimated that it is the type of "Happy Camp".

Now, Xin Qing suddenly handed in such a plan, which directly confused Shang Jie, in her opinion, this plan is too mysterious, and there is basically no possibility of implementation.

Song Zheng took it, and immediately felt that Xin Qing was looking at him expectantly, waved his hand, and motioned for Xin Qing to sit down first, and he also took the plan to the side and looked through it.

The one he gave Xin Qing before can only be said to be a half-finished product of creativity, that is, copying a Korean variety show he had watched in his previous life, and now, he does not require Xin Qing to perfect this idea to the same as the Korean variety show he watched in his previous life, but at least it should be seven or eight points alike.

However, after watching it, Song Zheng was directly stunned, if he didn't consider the problems that would occur in the later filming and the problems of the guests, but gathered the original Korean cast of this show in his previous life into the variety show planning plan perfected by Xin Qing, he even felt that it was more exciting than the original version.

After reading it, Song Zheng closed the plan, looked at Xin Qing, and said, "This is what you did in three days!?"

Xin Qing is now in his throat, he really wants to produce this variety show, in fact, when he was sent to South Korea by the company, he was still full of reluctance, especially when the company confessed that he wanted to go to South Korea to learn from the experience of filming variety shows, he was even more reluctant.

After all, at that time, he had just come out of school, and he wanted to make a movie and become a director, and finally signed a contract with 1+1 company under the recommendation of Ning Hao.

Who knows, it will be thrown to South Korea!

At that time, Xin Qing was disheartened, even after arriving in South Korea, he was very resistant, but after a long time, he was bored, and he could only go to study with the KBS TV program production team.

Because filming movies, you can have unlimited ng, and the scripts are completely prescribed, but variety shows are different, there are rarely ng situations, unless an accident comes, and although variety shows have scripts, they only stipulate a general framework, and the part of the content needs to be filled in by the participants themselves.

The more in-depth, the more interested Xin Qing became in variety shows, and after returning from South Korea, he wanted to work with his team to produce a high-rated variety show, completely breaking the old concept of domestic variety shows.

That day, after getting the idea given by Song Zheng, their team discussed it for three days before finally completing the current plan, which in his opinion was very perfect.

Of course, the only regret is that it was not anyone from their team who came up with this idea, but Song Zheng.

"Yes, thanks to Mr. Song's creativity!"

Song Zheng smiled when he heard this, and silently accepted the little pony presented by Xin Qingfeng.

Can it be bad?

This is a popular variety show in South Korea in the future, and it has spread to China through the Internet and has attracted countless fans.

If it weren't for the crossing, Song Zheng would not have thought that variety shows with this theme would replace the kind of talk shows in the recording studio in the future.

Of course, it is precisely because of the rebirth that Song Zheng is more sure that this show will definitely become popular in China.

After all, in the future, outdoor variety shows are king.

Shang Jie on the side couldn't help but be curious when he heard it, took the plan and looked at it, the more he looked at it, the more strange her face became, and said, "That~~~~ Mr. Song! Are you sure that this kind of show, can we invite guests!?"

Song Zheng said: "What's wrong? Isn't this good!?"

Xin Qing was also nervous, he knew that in the company, although Song Zheng was the big boss, the number one person who was really responsible for the management of the company was Shang Jie, if Shang Jie did not agree, this plan would only be stillborn.

Shang Jie hesitated for a moment and said, "I just think that if you really operate this project, will you toss the star too hard!"

Song Zheng was stunned when he heard this, is it too ruthless?

This is already very subtle, okay!

What counts as the most ruthless?

Just look at "Running Man".

Why was "Running Man" so popular in the previous life?

Almost from the day it was broadcast, "Running Man" has become the trump card of domestic variety shows, where is the key point of the charm of the show?

The show is "abusing the star", it can be said that it is done everything, angelababy is lying on the ground rolling, Wang Zulan is folded by human flesh, are these ruthless?

In fact, Shang Jie's worries, Song Zheng also knew that it seemed that he was indeed a little ruthless to the stars, but this was all wishful thinking.

For example, the most popular outdoor reality show "Running Man" in the previous life, in the show, Deng Zhuo, Wang Zulan, Wang Baoqiang, Li Chen, Chen He and other stars dared to go crazy and dare to play cheap, as well as the multiple talents who dared to sing, dare to dance and dare to work hard, all made the audience's eyes brighten.

The stars took out their most real things in the show, narrowing the distance between the stars and the audience, and laughing throughout the whole process also made the show very effective.

The true reflection of the stars' "foreign appearances", the various hideous screams when running over the fingerboard, the embarrassment of repeatedly falling into the water and getting wet, and the close-to-hand combat in the last tearing of the famous brand regardless of the image, all made the audience very useful.

And the stars also understand that "holding" can no longer satisfy the audience, and the more realistic the performance, the more popular it is.

In fact, I believe that most people will not have much memory of the show itself when they think about it after watching the show, except for remembering that they kept giggling for the first hour and a half.

But can make people empty their brains and laugh for an hour, isn't this the most important attribute of a successful variety show?

Regardless of whether they will feel bored and empty after laughing, they know that most of the audience will lock in to the show at the same time next week and continue to laugh while scolding boredom.

In the previous life, "Running Man" was filmed for several seasons in a row, and the ratings have been prosperous for a long time, whether it is a member with distinct personalities and strengths, or a challenging and laughing game, or even the rumored "substitution turmoil", which has made the popularity of this reality show and the popularity of the members only increase.

According to a person familiar with the situation on the Internet, the naming fee for the first season of "Running Man" was 130 million yuan, and the second season got a high price of 216 million yuan, which can be seen from the rising advertising revenue.

Looking at those reality shows that are active in the field of vision of Chinese audiences, almost all of them are "imported products", "I Am a Singer" is adapted from South Korea's "Iamasinger", "Where Are We Going, Dad" is imported from the Korean hit variety show "Dad, Where Are We Going", "Run, Brother" is a copy of the Korean variety show "Runningman", and the earlier "China's Got Talent" is quoted from the British talent show "Britain'sgottalent", "The Voice of China" From the Dutch show "thevoiceofholland".

Taking "Running Brothers" as an example, skipping the testing and exploration stage of "new shows", reality shows almost directly copy the role positioning and game mode of each "real person", which can be described as "finding radishes according to the pit".

Based on the mature program model, with successful experience and cases as a guarantee, plus some "localization" elements, as well as "heavyweight" stars and guests, the "popularity" of reality shows seems to be reasonable.

In addition, tired of watching the performances of celebrities and big names on the screen, the audience now prefers to see their "real" side.

Whether it is the various "god expressions" captured by the stars, or the "cute", "ugly", and "treasure" that enliven the atmosphere of the show, or the true feelings such as sadness, grievance, pain, and anger, or even temporary "boycott" and "withdrawal", they have all become the highlights and even highlights of reality shows.

Like "Running Man", every member has been under the camera from the beginning of the show, with more than 40 cameras aimed at the MC of the show on the stage to capture their subtle expressions every second, so high investment, which not only satisfies the audience's curiosity about the life and performance of the stars on and off stage, but also "restores" a real person, narrowing the distance between stars and ordinary people.

This is the effect that Song Zheng wants, although Shang Jie is right, for now, this kind of outdoor reality show, not to mention in China, is still in the exploration stage in South Korea, where the entertainment industry is more developed.

It's a bit ahead of my time to make such a show now, but it's time to wait!

When Song Zheng thought of the gang of people playing variety shows in South Korea, one by one it was like opening a hanging, if he didn't hurry up here, everyone would make it in advance, and when the time came, it could only be regarded as a foreign product, and how could it be branded as domestic.

Before Song Zheng could figure out how to convince Shang Jie, Xin Qing couldn't sit still: "Mr. Shang! This is also for the effect of the show, and besides, celebrities can show their truest side and shorten the distance between them and fans, which can be said to be beneficial to both parties, as long as we say hello to the guests who are ready to be invited, it will definitely be fine!"

After Xin Qing finished speaking, he looked at Song Zheng with a longing face, he was ready, he wanted to show his strength on this show, and apply the entertainment spirit he learned from South Korea to domestic variety shows, and he couldn't give up halfway because of some of Shang Jie's concerns.

Shang Jie also looked at Song Zheng, she knew Song Zheng's thoughts, and she also knew that it was useless for her to oppose it: "Since you all have no opinions, let's ~~~~~~ try to operate it!"

Song Zheng nodded and said, "Yes, I think we can do a few issues for the time being, and then take it to Mango Satellite TV to ask for their opinions, if Mango Satellite TV agrees to introduce it, we will do it!"

Xin Qing was overjoyed when she heard this, and hurriedly said: "No problem, Mr. Song, Mr. Shang, I will definitely do a good job!"

Song Zheng looked at Xin Qing's excited appearance and said, "Don't be busy with excitement first, how to operate the show, how to conduct the show, we have to discuss it again, besides, your name is not good." ”

Song Zheng pointed to the header on the cover of the plan and said, "The countryside is leisurely, too elegant, and the theme is not clear." ”

Song Zheng said, picked up the pen, directly melted the name, and then rewrote four big characters underneath.

Xin Qing stretched out his head to look at it and read, "The birth of the family!?"

"That's right! It's the birth of a family!"

Song Zheng's first variety show, officially South Korea's SBS TV station in 2007 launched a variety show "Family Birth", although compared to "Running Man", "Family Birth" is still a little immature, but it is undeniable that once this show was broadcast, it immediately achieved extremely crazy ratings, and through the Internet, countless fans in China have been circled.

Yoo Jae-seok, Lee Hyo-ri and other members have already begun to decline in popularity, but with this show, they instantly became popular again.

The reason why Song Zheng did not choose "Running Man", but chose "The Birth of a Family" as the first variety show produced by 1+1 Company is also due to his considerations.

After all, despite the successful experience of the previous life, there is no real operation maturity of outdoor reality shows in Asia at present.

If you rush to go directly to "Running Man", if you don't do it properly, it will not only ruin a variety show, but also smash the signboard of the 1+1 company, "The Birth of a Family" is different, although it is also an outdoor reality show, but after all, there are still certain rules for the show, and it is relatively simple to operate.

"If the main body of this show is simply positioned to let the star go to the countryside to experience the rural life, it will be a bit monotonous, and we can make more play on this subject, for example, let the star team go to the countryside to experience life in a family way. ”

When Xin Qing heard this, he immediately thought about it, and after a while, he said: "Mr. Song, if you make the star team a family, will the role played by each star be different?" ”

"That's right!" Song Zheng looked at Xin Qing appreciatively, it seemed that he had eaten enough food in Korea for most of the past half a year, and he didn't eat for nothing," Of course, it is not necessary to clarify everyone's generation, as long as the male host, female hostess, and other members can be divided according to their personalities, in a family, everyone's personality must be different, and the ability will be different, some people are capable, some people are poor, some people can only steal and play tricks, and some people have honest personalities, in short, our host team must each have a distinct personality, so that the audience can distinguish and remember!

Xin Qing listened and nodded again and again, he really didn't expect Song Zheng to know so much, and now he really wanted to give Song Zheng a big word "service" in his heart.

The more Song Zheng talked, the more energetic he became, probably he didn't expect that one day, he would be so interested in variety shows, you know, when he was filming "Deep Love and Rainy" in the magic capital, he was still awkward for a while because of the performance style of the crew, at that time, he just wanted to be an actor, and he didn't even have the mind to be a star.

But now ~~~~~~

It can only be said that people change!

"In addition, in the show, a competition mechanism should also be introduced, of course, this competition is not for the members to really rely on ability to compete, for example, there will definitely be fixed female members in our show, so that they can be ranked by the performance of the male members in the current show, this order can determine when sleeping, who is in what position, or the order of eating, and the male guests can also vote to elect the female guests they think are the best!"

Xin Qing listened, almost as if he had met a confidant: "Yes! Yes! Yes! This will make the show more interesting! Mr. Song, if you have any other ideas, just say them together!"

Song Zheng suddenly heard such a sentence, and was stunned for a moment, and said: "I said, you are the director of this show, what's the matter, I plan to do all the work for you, if I can do it, what else do you want to do!?"

Poof!

Looking at Xin Qing's embarrassed appearance, Shang Jie, who was sitting on the side, couldn't help but laugh.

Xin Qing laughed embarrassedly: "That ~~~~~, let's improve the plan again, by the way, Mr. Song! Do you have any ideas about the candidate for the male host you just mentioned?"

The male host, this role is the core of the whole show, and the question of selection is naturally the top priority.