Song Zheng also guessed before that "No Man's Land" had not been reviewed, except for Zhao Baohua, there must be others who were manipulating him behind his back, but even if he wanted to break his head, he couldn't imagine that this person would be Su Jianghua. Pen, fun, pavilion www. biquge。 info

It is said that although Song Zheng rejected the olive branch thrown by Su Jianghua before, it will not be such a big holiday!

Cooperation is business, and it is also common for the two sides to be unable to get along, and you can't become a rival just because you can't become a partner!

But it happened.

Song Zheng, who also lost, didn't know that the person behind him was Su Jianghua, otherwise, it was estimated that he would have to burn a lot of brain cells again.

Things are going well with "No Man's Land", Ning Hao's side is ready to start filming in another month, and their posture is so low this time, if they want to submit it for review when the time comes, no one will be embarrassed for them.

It's just that it can't be released in the Lunar New Year file, which makes Ning Hao a little disappointed, but he wants to fight with those big directors wholeheartedly.

There are a lot of movies ready to be released in the Lunar New Year this year, Feng Xiaogang's "Night Banquet" and Chen Kaige's "Wuji" are all big productions, and now "No Man's Land" can't be released, and the only thing that 1+1 companies can use to participate in the competition this year is Xu Zheng's "People in Embarrassment".

Song Zheng was thinking about going to the crew of "People in Embarrassment" to take a look, but who knows, he suddenly received a call from Shang Jie.

"Who did you say came back?"

Shang Jie said angrily: "You sent a group of people to South Korea with a sentence at the beginning of the year, and now they have been studying with them for more than half a year, and now the gilding is back, and you have forgotten about it!"

Korea?

Song Zheng remembered that at the beginning of the year, South Korea was indeed mentioned, but that was also to let Gao Xiaosong contact the brokerage company in South Korea, and then carry out the draft activity, but that event was not successful, and it cost a lot of money, and not even a good seedling was selected.

How can this still be Korean!?

Shang Jie also guessed that Song Zheng had really forgotten, and reminded again: "South Korea's KBS TV, I have an impression now!"

Song Zheng was stunned.

I'm a egg!

Really TM forgot a porcelain real!

Being reminded by Shang Jie like this, Song Zheng remembered that he had forgotten something two days ago, and it turned out to be this kind of thing.

At the beginning, he followed Li Weikang, the leader of Shonan Radio and Television, to make a variety show for Mango Satellite TV, but he was so busy for a year, and he got so many messy things that he forgot about it.

Hurriedly drove up the company, went straight to the conference room, walked in, and looked at the group of people who were waiting for him, and really felt sad.

There are more than 10 men and women, all of whom were sent to South Korea at the beginning of the year because ~~~~~~of his words, and stayed for nearly a year.

Song Zheng still remembers that the young director named Xin Qing who led the team over should be the man with glasses.

"Mr. Song!"

Song Zheng saw that the other party was about to stand up, quickly waved his hand, and said, "Sit, sit, everyone has worked hard this year!"

Seeing Song Zheng put on a sympathetic look for his subordinates, Shang Jie couldn't help but roll his eyes, if she hadn't reminded him, it is estimated that Song Zheng would not have remembered that there was such a group of people in the company.

Song Zheng also felt a little embarrassed, people went to South Korea to study for the development of the company, but he forgot about it, which is really a bit inauthentic.

"Well, this time I must have gained a lot!"

As a Chinese, Song Zheng naturally looked down on South Korea, the colony of the Japanese, the son of the Americans, and the third grandson of the Chinese, who had been forced hard for more than a thousand years, and finally became the master of his own house, so he went around the world in chaos, for fear that others would not notice their existence.

But there is one point, no matter how unwilling Song Zheng is to admit it, he must praise it, that is, the entertainment industry of Koreans.

If you really compare, the development of the domestic entertainment industry really can't be compared with the Koreans, at least in terms of entertainment spirit, the Chinese people are really far behind.

It's like people know about Hallyu, but they've never heard of it.

The Korean Wave was first blown out by Koreans, but with the development of the Korean Wave, it has really become a cultural phenomenon, which is an indisputable fact.

The Korean Wave poured into China at the earliest, first because of Korean dramas, South Korea, a small country with three nos, has the biggest resource is probably the entertainment industry, and the many idols and actors have promoted the development of their entertainment industry, so there are often many handsome guys and beauties in Korean dramas, because this is their advantage and characteristics, of course, Koreans are not without ideas, they will still work hard to write a good script, after all, there is only a plot, The characters are very good, so people will watch them, whether it is a TV series or a movie, it depends on the audience's reaction to evaluate.

Many people like Korean dramas, mainly because the pictures of Korean dramas are very beautiful, the plot twists and turns, the protagonists are eye-catching, or the characteristics of costumes and traditional culture are prominent.

At first, the Korean Wave was only raging in Asia, but with the passage of time, as well as the development of the Korean entertainment industry itself, until Song Zheng was reborn, the Korean Wave has swept the world, which is naturally indispensable for the dissemination and promotion of TV dramas and movies, the promotion of young idols, and the attraction of South Korea's own cultural characteristics.

Even Song Zheng, a person who didn't pay much attention to the small country next door in his previous life, knows that for a period of time, Hallyu was really popular, and he was even familiar with TVXQ, exo, bigbang, and Song Joong Ki and other Korean drama stars.

In fact, in Song Zheng's opinion, Korean dramas are really not very good, that is, domineering presidents and the like, but they can satisfy the fantasies of most girls.

There are also those Korean music groups, the advantage is that the singing and dancing are great, but the disadvantage is that it feels like they are all products of the assembly line, and it feels like each troupe is not different when you look at the singing and dancing, and the faces are similar.

However, the acceptance of Koreans by Chinese is really high, such as Huang Zhilie in a variety show on Mango Satellite TV later, obviously long and greasy, singing skills, why are there so many fans?

Later, it even developed to the point that as long as you are a Korean, you will definitely have a lot of fans in China.

At that time, Song Zheng couldn't help but sigh: Korean fans are really fanatical!

Why is Hallyu so popular in China?

First of all, the core stream of Korean dramas and Korean idols are dreamy and beautiful fantasy characters, and the mainstream groups targeted are housewives and underage girls with girlish hearts, which is easy to resonate with women in a patriarchal cultural circle like East Asia, so whether it is China or Japan, or Southeast Asia is firmly captured.

But China is the most special situation in it, one is that Chinese culture has been broken for 30 years, the fault line is serious, people have not created the corresponding cultural development while developing the economy, and the other is that China's cultural control is close to pathology, resulting in China's soft power has not been well exported, and the consumer group of Chinese popular culture is dominated by teenagers, and in the absence of local culture, it is normal to like Hallyu.

In addition, China, Japan and South Korea are in the same Confucian cultural circle, and the aesthetic similarity is also a point, and the black-skinned mixed race in Southeast Asia is not popular.

There is also South Korea's cultural export to China is also the most fierce, compared to the mature market, the local competition is very fierce in the cold Japan, there is no local culture, and people are stupid, there is a lot of money, the market is big, just shoot the advertisement for a year without worrying about food China, it is simply an ideal paradise.

In fact, in the final analysis, the Chinese entertainment industry does not have its own products.

Since there is no one's own, then simply introduce it, the Korean drama Han Zong is riding this wind and appearing on Chinese TV in an open and honest manner, which takes advantage of the natural advantage, you must know that not everyone can access the Internet.

In addition, the core characteristics of Hallyu culture are full of affinity, as well as short and fast, Korean clothing and makeup are easy to imitate, easy to use, easy to match, Korean food ingredients are simple, cooking methods are relaxed, the plot of the popular Korean drama will definitely not be too complicated, but the characters must be very beautiful, Korean idols are singing brainwashing saliva songs, and at the same time offering cute smiling faces, who would refuse ice cream?

The Korean wave frenzy is naturally inseparable from the support of the national government, and everyone knows that behind the rapid development of South Korea's cultural industry is the government's strong support.

Beginning in 1998, the ROK government formally put forward the strategy of "building a country through culture" and regarded the cultural industry as a strategic pillar industry to promote the country's economic development in the new century.

In the following ten or twenty years, the South Korean government introduced various measures to provide support and guarantee for the development of the country's cultural industry.

After the famous female president came to power, she put forward the growth idea of "creating economy", aiming to integrate South Korea's two strengths, namely the world's popular Hallyu culture and South Korea's information technology, to create a cultural content industry, including broadcast images, games, animation, cartoon characters, the Internet, film and television, songs and records, etc., as a new growth point of South Korea's economy.

According to Korean media reports, every 1 billion won in sales can only bring 7 to 8 jobs in the manufacturing industry, while in the cultural industry, 14 to 15 people can be employed.

With the Korean government's strong support for the cultural industry, it has naturally attracted many large Korean companies to enter the cultural industry, the most representative of which is CJ Group, which was originally the largest food company in South Korea, and has been involved in the cultural and entertainment industry since 1993, and has developed it into one of the group's four core business groups.

Korean dramas are popular in China, and the same Korean variety shows have also made an indelible contribution to the development of Hallyu.

Song Zheng was most impressed by the fact that in his previous life, when he was bored and went to an Internet café, he could often see someone smirking at the monitor, and those smirks were all watching Korean variety shows that were transmitted through the Internet.

Even Song Zheng's own girlfriend is also a die-hard fan of Korean variety shows, and the attraction of Korean variety shows downloaded through the Internet to them is even far more than shopping.

The people around him are all attracted, and Song Zheng naturally can't help but pay attention to it, when he hasn't watched it, he still thinks that those who like Korean variety shows are all brain-dead, and after really watching it, he also has to admire the entertainment spirit of Koreans.

With the Chinese version of "Runningman" "Running Brother" started on Zhejiang Jiang Satellite TV, the creativity from "The Great Mother-in-law's Family" "Star to My Home" and "Xi Descended from the Sky" were fought on Jiangsu Satellite TV and Tianjin Satellite TV respectively, plus Mango Satellite TV's "Where Are You Going, Dad", "I Am a Singer", Guizhou Satellite TV's "Perfect Encounter" and so on, Korean variety shows inadvertently " moisturizing things silently" affects the development trend of domestic variety shows.

So, what is the magic of Korean variety shows that can be favored by domestic TV stations and audiences?

In the 90s of the last century, Korean TV dramas, movies represented by "Blue Life and Death Love", "Winter Love Song", etc., and Korean music pioneered by Rain, Lee Jung-hyun, HOT, etc., swept into the country, forming the so-called "Hallyu phenomenon".

For South Korea, which is small in size and lacks history and culture, the "Hallyu phenomenon" is an excellent opportunity for development, and the South Korean government has also made the "Hallyu" phenomenon enter the Chinese cultural goods market more and more widely through different degrees of policy inclination.

In fact, the export volume of Korean films, TV dramas, records and other cultural and entertainment services has indeed increased year after year, becoming a boost to the Korean cultural industry, and Korean variety shows are the most important part of it.

Speaking of Korean variety shows, what is widely known to domestic audiences is "Love Letter", which is known as "Korea's pop maker" and "Dae Jang Geum" in variety shows.

At that time, the birth of "Love Letter" was completely tailor-made for the promotion of the return of the mythical group, and the six idol artists who were already well-known in themselves did their best in the show, dedicating a program full of highlights and laughs, and also laid a solid foundation for "Love Letter" to become South Korea's ace entertainment program in the future.

At the same time, "Love Letter" relied on the word of mouth of the first audience, relied on the Internet to spread in China, and had an enlightening impact on the production of domestic variety shows.

Since "Love Letter", Korean variety shows have gradually formed a production model dominated by the reality show model, which has been a great success in South Korea and has been introduced into the domestic "Where Are You Going, Dad" and so on.

Since it is a reality show, the rich character personality, streamlined narrative structure, and interesting competition mode have become the most important factors, and if you want the show to present a wonderful story and content, the role of the screenwriter cannot be ignored.

To a certain extent, Korean variety shows draw on the "screenwriter-centered system" of American dramas, and a screenwriting team composed of several or even more than a dozen people is responsible for designing the script of the entire reality show.

Compared with domestic variety shows, most of the production fees are spent on the appearance fees of big-name artists, and a large proportion of the production fees of Korean variety shows are used for the remuneration of screenwriters.

On the contrary, the artists on the show are not as well paid as these screenwriters, and it can also be seen from this perspective that screenwriters occupy an important position in the entire Korean variety show production system.

As the executor of the content of the variety show, the artists can strictly implement the screenwriter's settings during the recording process, which becomes the key to whether the show is good-looking or not.

Almost the vast majority of viewers mentioned that the reason for loving Korean variety shows will be "there are many big-name stars, and the show is open".

Whether it is an Asian dance king like Rain, or a popular fried chicken like Kim so-hyun and Lee Min Ho, as long as you walk into the studio and face the camera lens, you will definitely completely let go of the idol burden and cooperate with the recording of the show.

Coupled with the small entertainment market in South Korea, South Korea's three major broadcasters KBS, MBC and SBS almost monopolize the domestic TV circle, with high competitive pressure and rapid upgrading.

In contrast, after the first episode of "Running Brothers" was broadcast, the response received on the Internet was poor, and netizens criticized several artists represented by anglebaby, whose performance in the show could not be let go, and they obviously still carried the burden of idols.

This situation did not change until the addition of Zhang Lanxin and Xie Yilin, two "female men" in the second phase, especially after the performance of "Holding Sister" regardless of image.

Although it was common for a domestic quarterly variety show to cost tens of millions of dollars in production later, during the broadcast of "Love Letter", the production cost of one million yuan per episode was quite amazing, and the production cost of the general domestic variety show during the same period was about 40,000 yuan, and the production cost of a slightly larger variety show was 340,000 yuan.

In addition, most Korean artists are basically not paid for variety shows in order to be exposed, so most of the production costs are actually spent on "production".

Often, a program needs to use more than 20 cameras to record for a day or two at the same time, spending 150 to 200 program tapes, and then post-production in the vast material tape, capturing the details that make the audience feel relaxed and happy, with subtitles, pictures, sound effects and other different elements to fill and interpret, the humor in the program is vividly exuded, with subtitles, Seemingly inconspicuous details such as voice-overs to speed up the audience's understanding of the content of the show are one of the success factors that cannot be ignored in Korean variety shows.

Naturally, there are similar things in China, such as "Where Are You Going, Dad" introduced by Mango Satellite TV, which uses the same equipment as the Korean producer, with 45 cameras in the audience, including 20 active cameras, counting the director, camera, and logistics support, there are more than 100 staff on site.

Filming for two days to accumulate 1,000 hours of material tape, and then a team of more than 10 people to watch the film comb through these materials first, find and summarize interesting plots, and finally edit the screenwriting team into a 90-minute program, and this level of production, Korean variety shows are about five years ahead of China.

During the same period, there were also European and American reality shows that had a huge impact on mainland variety shows, such as "American Idol", "British Got Talent", "thevoice", etc., all of which were imported in China.

The biggest feature of this kind of reality show is the assembly line production, and the copyright owner will provide hundreds of pages of guidance on the book, from the program rules and mentor's style positioning, to the transition VCR, the host's position, and even the time nodes of the show to lose their baggage and render sensationalism have a fixed design.

Therefore, European and American reality shows often have a sense of déjà vu, and the audience will have aesthetic fatigue after two or three seasons, and the ratings will decline significantly.

In contrast, "to achieve the ultimate in creativity" is the biggest killer feature of Korean variety shows, the creativity and form of early Korean variety shows are nothing more than entertainment competitions, discussions, interviews, games and talent show singing, but the development of later program creativity, has broken through the traditional shackles, from the idea to the theme, from the motion to the details, and fully entered the creative era.

For example, MBC TV produced and launched the celebrity hypothetical marriage program "We Are Married", which uses the artist's "marriage hypothetical" as a selling point, inviting celebrities to play the role of husband and wife, presenting the various conditions of the newlyweds. The program thinks about what others don't think, and its positioning is ingenious and special novelty, and it has received extremely high ratings once it is broadcast.

Another example is "Grandpa Over Flowers" and "Dad, Where Are We Going", which respectively cover social issues such as social aging and family education. Such a topic selection makes the show more resonant, increases the participation of off-site audiences, and also receives good results.

It should be pointed out that one of the major factors in the popularity of Korean variety shows in China compared with European and American shows is the cultural proximity between the two countries.

Many industry insiders also said that China and South Korea also have the same line of concept, geographical closeness, and the similarity of cultural structure are also one of the reasons why Korean variety shows can be so down-to-earth in China.

In addition, Korean variety shows have a relatively loose scale for licensing, and the program importer has a greater degree of freedom for reproduction, which also means that the producer can make adjustments to the program that is more in line with the tastes of domestic audiences according to national conditions and culture, which is also the greater advantage of Korean variety shows compared with European and American variety shows.

So the "Korean Wave" is flourishing, which is a natural phenomenon!

On TV, the most popular entertainment programs are imported from South Korea, and on video websites, the most popular TV series are Korean dramas that are watched without synchronous subtitles.

The audience was robbed, and the money was also robbed, so the Chinese entertainment industry shouted: Hallyu is coming.

In fact, to find out the deep reason, how did this wind make trouble?

China's film and television market is particularly large, but why has it become to the point of letting others grab money and fans, and the biggest reason is that they are lazy! Too lazy to be original! Follow the trend, the whole cultural circle has a virtue.

On the screen, Yishui'er's exaggerated anti-Japanese dramas, the publishing industry, Yishui'er's tomb robbery and grave digging, and "those things in the X Dynasty", the cross talk world, all cheeky Internet jokes, want to dominate the market with these?

There are no doors!

But practitioners rely on this to make a lot of money, which is more than enough.

It's all at this level, plagiarized, thunderous, and trend-following dramas can still get high ratings, and the first-line stars are still making a lot of money, so what's the hurry.

Another strange phenomenon is the operation of the team, which is also amazing, the size of the circle is that individuals can form a team, fixed directors, fixed screenwriters, fixed staff, and relatively fixed actors.

I haven't said anything yet, let's talk about the operation of the team first, and outsiders will all get out, and the posture is as if they are from the "stars".

The team has the benefits of a team, the style is unified, and it is easy to call. But the problem is, the team is not a faucet, just unscrew it. Playing everything in a team is a small-scale monopoly and inbreeding. Therefore, many dramas have different themes, the protagonists all have the same character, and the jokes all have the same taste, and the sketches of the Spring Festival Gala are finished like this.

In fact, it is said that the market is still not saturated.

The "Korean Wave" is raging, and American dramas and British dramas are also overwhelming, but it is not the people in the circle who are in a hurry.

Why?

I didn't see less money, so what's the hurry?

Of course, the board can't all be hit on people in the industry, and the profound unfair competition is also true, all walks of life are all kinds of restrictions on foreign products, but the film and television industry restricts itself: what is not allowed to have ghosts, no ridicule of current affairs, no spy warfare to solve cases, no same-sex love and early love, no happiness for the third child, and even no smoking, some people are still talking about calling for not to fight and kill, that still makes film practitioners play a fart.

Obsessed with all kinds of disagreements, enjoying the pleasure of power, can there be good creations?

When anyone is engaged in creation, a hundred are not allowed to come to the table first, so they must not be worried to death?

What else are you creating?

Copy it, follow the trend, the cost is small, and the risk is small.

There are no such restrictions on overseas columns and dramas, so you can play casually and be brilliant.

There are many people complaining about this matter, this is not only a matter of the system, but also cultural traditions, look at how the Qing Dynasty banned "Dream of Red Mansions" and "Water Margin"?

There are always people who are afraid that everyone will not learn well, but they don't think about what kind of material they are.

"Korean Wave" and other streams, just like this, there is nothing to be afraid of, the noise is not enough, it must make it difficult for people in the circle to make money, a bit of a cold winter, the taste of all industries withering, will change, this is like a person lying in bed, you have to be suffocated by urine to get up.

What Song Zheng is doing now is actually no different from those later peers, they are all plagiarism, but the difference is that he copied everything that should be copied in advance when the original version was not born.

Song Zheng has a lot of ideas for variety shows, but he can't take them out in advance, as for the reason, it's very simple, there is no excellent production team, even if he can provide a good idea, it is useless.

Take a look at Southeast Satellite TV, which was the first to introduce Korean variety shows in China, and you can see that Southeast Satellite TV's gold medal program "Happy Hundred" was revised that year, imitating the Korean variety show "Love Letter", but because of the low level of production, the guest performances were contrived, and they couldn't let go, and they died in a short time.

Song Zheng didn't want the good ideas he provided, because the production team was not good enough, and it was ruined, which is why he sent someone to South Korea to study.

The purpose of Xin Qing and others going to South Korea is to learn the methods of Koreans in making variety shows, and most importantly, to introduce the extreme and crazy entertainment spirit of Koreans.

Song Zheng was thinking about it while listening to Xin Qing talking about his views on variety shows after returning from South Korea, which sounded quite like that.

"Sister Shang, go to my office, in the second drawer on the left-hand side, there is a file bag, you bring it to me!"

When Xin Qing said almost, Song Zheng finally spoke.

When Shang Jie heard this, he didn't know what Song Zheng was doing, but since she said it, she just did it, and it didn't take long for Shang Jie to come back with a file bag.

Song Zheng took it, picked and chose from it for a long time, and finally took out a few pieces of paper and handed them to Xin Qing.

"This is my idea for a variety show, you and your team take a look, I'll give you a week to sort out a feasible plan for me. ”

When Xin Qing and the others heard this, they knew that Song Zheng was really coming, and they all looked excited.

Xin Qing looked at it quickly, and in his eyes, the excitement and excitement were even more vigorous.

Song Zheng gave him a complete planning plan for a show, if it was before, he naturally couldn't tell the good from the bad, but after watching the Koreans record variety shows in South Korea for nearly a year, if he couldn't tell the good from the bad, it would really be a layer of gold plated in vain.

"Mr. Song, don't have a week, three days, give us three days, when the time comes, I will come over with a perfect plan!"

When Song Zheng heard this, he couldn't help laughing, and said, "Okay! Just three days, if your plan can satisfy me, when the time comes, I will invest money, and you will make it!"

After sending Xin Qing and the others away, Shang Jie couldn't hold back any longer and asked, "Zhengzi! Are you really coming!?"

Shang Jie said, and glanced at the document bag in Song Zheng's hand, when she just came, she peeked at it, and there were quite a few in it.

As the general manager of the current 1+1 company, Shangjie first has to consider the company's operation, and if he really takes out some funds to produce some hellish variety shows, it will cause a lot of financial pressure on the company's operation.

Besides, what's so good about variety shows.

It's nothing more than how much profit it can make by inviting some guests to make games like "Happy Camp" and "Happy Hundred", or "Operation Hurricane".

Shang Jie doesn't understand the huge interests contained in the field of variety shows, and Song Zheng still doesn't know, although he doesn't like this kind of forced funny thing very much, but the interests in it make him unmoved.