Netflix's challenge to Blockbuster is just a joke in the industry, and Huntstings, a wealthy programmer, was fined forty knives by Blockbuster because he was dissatisfied.

Netflix's mail service is indeed a novelty, stealing the share of Blockbuster, but what really affects Blockbuster is the shrinking DVD market, the rise of the Internet, the impact of cable TV, etc., when the more deadly streaming service is launched, he is finished.

This is just like when Blockbuster subverted the traditional videotape rental giant with DVD, and Neflix subverted Blockbuster in the form of mail and additional traffic.

Mark knows that Blockbuster is coming to an end, and the rise of Nafix is imminent, he is willing to follow the general trend and follow the victorious people, he said: "In order to cope with the pressure and challenges faced by Neflix, I want me to be the chief creative officer of Neflix, responsible for providing coping strategies and development aspects for Neflix, everyone, please believe me, I will lead Nefix to victory." ”

This is the first time that Mark took the initiative to ask for a part-time position, as the chairman, he is completely qualified, when the company is in difficulty, he is a major shareholder, go to the naefei squatting point, this is the quality of the company's bosses, responsible behavior, Egger they have no possibility of opposition.

Iger believes that this Mark is annoyed and angry, and he uses money to smash Netfy, and he also wants to smash a good data out, so as not to let the media ridicule his investment failure.

Iger doesn't think that Mark's investment in Pingguo is a failure, although Pingguo's return is not high, but they succeeded in convincing Pixar to join, and in some ways it has paid off, if it weren't for MM's influence in Pingguo, the shrewd guy of Joe's gang would not see MM as the first preferred target.

Joe's gang won't cooperate with Disney, the old enemy DreamWorks voted for Paramount, Fox has Blue Sky Studios, but Warner and Universal still throw him wink, but if you talk about the influence on the board of directors of Pingguo, it should be MM, if MM, the major shareholder, goes against him, it will give him a headache, and if you don't align, you will become an enemy, and it is better to form an alliance.

What maybe even Joe Gang Leader doesn't know is that Mark has no choice but to support him, because he won't fight against money.

After entering the 21st century, implicated by the Internet bubble, Pingguo's stock price growth began to slow down or even fell slightly, in this regard, Apple decided to make adjustments, in 2006, because the iPod and Mac business began to be a little sluggish, so the company at this point in time made a product line that will change the future of the world iPhone, which means that Pingguo's rise is imminent.

In recent years, their life is not easy, since the launch of the iPod, well received, iPod "command the world" momentum has become, but the pit is because the iPod and Mac prices are expensive, investors are not optimistic about its prospects, after the launch of this year, the stock price of Pingguo company fell sharply, after the Internet technology bubble, Pingguo's share price rose steadily, 2004 is the most calm year for Apple's stock price in the past ten years, but in 2005 and 2006, it fell by 20% in three months and two months respectively and 26%, that is, Pingguo's stock price fell sharply this quarter, which made Mark also criticized.

In this case, Joe is ready to pile up the iPhone.

Mark is used to being touted and doesn't like other people's accusations and scolding, but his decision to buy back Pingguo's shares is not because he is angry and angry, but because he doesn't take these people to play and monopolize this piece of fat.

However, Iger would not allow it to do so, he was well aware of Mark's role, and in order not to affect the unity of the company, he increased his holdings when others sold Pingguo shares, in this way in response to the outside world's doubts.

As for Mark's going to the Netepy camp, it was unanimously agreed that Mark did not have a lot of experience in administrative management, or that he did not, but he had a good vision and advanced concepts, and he successfully operated YouTube, which is a precedent for the success of running a technology company.

MM has always regarded Neffy as an online distribution channel for their huge film library, a bit like Viacom's BesTV, and did not imagine that it would become a large company comparable to the media giants, let alone that it would become a disruptor in the industry, devouring the box office market of the six major film companies, and Mark saw it this way, before the crisis of Nefy, he decided to take action personally and go to Nefy.

Even if he doesn't understand the management and operation of Netflix, his chairman's sitting and giving the greatest support are very effective in improving morale.

Hensyensky has built the business philosophy and operation model of Netflix, but because of the protection of the family, the giants joined forces to snipe and suppress, and lost the control of the company, they are not far from success, as long as they persist for a few years and survive Blockbuster, it will be a monopoly and failure.

Netfei's positioning is an Internet technology company, in fact, he is not the first to operate this business, many people who do this business have gone out of business, like Wal-Mart's rental business, this is an emerging industry, stick to it and not die, it is a victory, who would have thought that its market prospects are so broad, Wal-Mart and Blockbuster end this business, just can't see the prospects, and the only thing Mark sees is the prospects, so he will never give up because of the disturbance of the outside world.

Mark came to Netflix's headquarters and convened a meeting of all employees, and those in the field participated by teleconference, and MM has 25 large distribution centers responsible for sorting and distributing movie discs.

The presence of the four giants of the parent company, combined with the accusations and criticism of them in the newspaper, many people in the company were uneasy about it, and there were rumors of layoffs, whenever there was a financial crisis, layoffs were the only way.

Today's BesTV full access service has brought them great pressure, and the loss of a large number of registered users means that the business has shrunk, which makes Netfiny, which has been growing registered users, feel a great threat.

Huntings challenged BesTV, which is actually bragging, shouting slogans, the real truth is that they are looking at an uncultivated virgin land, once those giant companies are targeted, there is nothing for them, and now the industry giant BesTV is targeted, they can only sit and watch failure.

After several studies by the management of Naifei, they are not the opponent of this kind of online and offline operation at the same time, and the other party also has the advantage of price, they are registered and sent, and the price is lower than that of Neofix, and Naifei cannot resist this offensive for two years.

At this time, Mark appeared, with the appointment of the board of directors of the parent company, as the chief creative officer, in fact, Mark does not hold a specific career There is no problem, he is the boss here, CEO Schroeder has always obeyed him, and it is recognized that one of Mark's henchmen, he is now the emperor here.

Mark didn't bring reprimands and accusations, he brought year-end bonuses and benefits, and gave impromptu and incendiary speeches.

Mark suddenly turned into a pyramid scheme maniac, pouring chicken soup into the text, Gisele and Meghan were shocked, they didn't expect Mark to give a speech, and he said it so incendiaryly.

Finally, Mark exclaimed, "The future belongs to streaming, and the future of MM is Netflix!" He pointed the microphone at an employee who was listening to his speech and asked loudly, "Tell me, where is the future of MM?"

Such arrogant words, only Mark dares to say that the future of MM is Naifei, this employee does not dare to be so arrogant, but the big boss's field must be held, he said playfully: "It's Naifei!"

Mark didn't want to let him go, and continued to say, "I can't hear me! Tell me!"

The employee had no choice but to shout: "It's NFL!"

Mark said loudly, "I still can't hear me, you tell me out loud, where is the future of MM?"

"Naifei!"

"I can't hear you!" said Mark.

"NFL!"

Mark immediately after the mobilization meeting, the benefits were distributed, and he then studied countermeasures with the management, and after Mark's ignition, the management of Naifei also saw that Blockbuster's all-access service was a hurtful thing, and they couldn't last long.

Their shareholders' meeting won't allow them to do that, last year's abolition of the money was as painful as cutting their eggs, and now they are doing business with money, which is equivalent to cutting off the rest of JJ, and they are very angry.

This is not the way the business works, and it hurts people to win registered users, which brings substantial quick benefits to the company? No, it makes more franchise stores unable to open.

Nafi is confused and scared.

The same is true of BesTV, Neflix has Mark, the helmsman who sees the future, while the senior management of BesTV is full of haste and no hope.

After Mark became the owner of Naifei, he quickly discovered these problems, of course, they had to do something, and they couldn't sit back and wait for the other party to destroy themselves.

Mark announced in a high-profile manner that he would invest an additional $50 million (in Mark's capacity, of course, Iger would not let him come to Netfy empty-handed), and they reduced the monthly fee for registered membership from 19.99 yuan to 17.99 yuan, and can rent four discs at the same time, return the subsequent rent, no upper limit, and provide online on-demand services and other measures, Mark repeatedly emphasized that the price reduction is only a superficial measure, and the real killer feature is to improve the quality of service and improve the user experience.

Mark is very good at playing eyeball economy, the Internet is the eyeball economy, David Lee is one of the shareholders of Netfy, he got five percent of the shares due to a car accident, David Lee's life and death were uncertain at that time, Mark They were compensated for David's death, even if David Lee was not there, his wife and daughter could live without worry.

This made David very moved, now he is the only one to be the spokesperson of Naifei, David Li used to be unqualified for endorsement, after becoming famous, the schedule has been very tight, rarely make endorsements, this Naifei endorsement is the first time he received advertising after serving as 007, this popular 007 all over the world as an endorsement, so that Naifei is full of topicality, and has saved a lot of registered users.

Mark sat in the Netflix, actively made suggestions to deal with the pressure of Blockbuster, changed a bit of rectification, Netflix has a little bit of the future generations of Netofi, online registered users, he is still the first, and now they have begun to stabilize their position, no longer lose registered users, can not lose, that is, victory.