At this stage, BesTV has put great pressure on Naifei, and it will end at any time if it can't continue.

But Mark knew that this was the dawn before the dawn, and soon they would go to the light, so he personally led the army to withstand Blockbuster's final counterattack, and the victory would be theirs.

In order to cope with the huge pressure of the other party, they decided to put their high-quality films on the market in advance, generally speaking, after the movie is offline, there will be a DVD within half a year, which is to sell a good price after the market is hungry, Mark is to launch the DVD immediately after several big-selling movies go offline, because they have enough promotion ability, and they are not worried about sales.

In order to support Netfy, they have implemented a franchise on several of their big-selling movies in advance, and only these discs can be rented or bought through Netfy's channels, which has greatly strengthened its competitiveness.

This year can be called the year of MM, the top ten grossing movies, they account for four, many audiences who have not seen its style in the theater, eager to see its style, these exclusive blockbuster movies, have become a weapon for Netflair, and Paramount's best movie this year is only "Professional Secret Service 3", which can not be compared with MM at all, with the help of these advantages, let Netflix get back a game, and there is no continued loss of customers.

Mark has been staying in Netflix these days, giving advice, dealing with the pressure of opponents, he can't relax, after the New Year, he will go to shoot "No Country for Old Men", it is impossible to stay here anymore, so he hopes to implement this policy and measures as soon as possible, which is why he is a creative officer rather than an executive officer, he will provide a strategic plan, and will not interfere with the specific details.

Of course, in terms of specific implementation, he doesn't understand anything, Mark is "online" to collect a lot of information, organized into his own plan, which Nafei has gradually been reversed by him into a streaming media giant that is not much different from his previous life.

The speed of market diffusion of the network is beyond the reach of opening a physical store, and the paid membership system has brought more consumer groups to Naifei than imagined, behind this phenomenon is the instinct of the audience to always pursue the first time to see the movie they like (followed by the TV series), Internet subscription + mail to a large extent to meet people's needs.

The emergence of Netflix has subverted the DVD rental market, the largest physical rental store in the United States, Blockbuster is under great pressure, and other physical chain business giants such as Walmart have not overwhelmed Netfy, however, Mark's ultimate goal is not DVD rental, his heart has always loved the biggest advantage of Internet technology: instant transmission of huge amounts of information.

Henstins, the former president of Netflix, believes that the most ideal film communication mode is to push the picture and sound of the movie (TV series) to the audience's eyes directly through the Internet in the form of data streams, as long as the display equipment can receive and play, his vision is undoubtedly quite forward-looking.

The problem was not whether Netflix had the technical strength, but the lack of sufficient support for network bandwidth and network fees at that time, and the initial best test result was that it took 16 hours to complete a movie (DVD quality) (a movie can not exceed 3 hours), and it cost $10 to pay for the Internet fee.

The bottleneck of network bandwidth has been broken repeatedly, streaming media technology is constantly enriched in chip-level hardware and various terminal support software, Huntings and Netflix's streaming media ideals are getting closer and closer to reality, in 2003, Netflix developed an Internet set-top box (different from the cable TV set-top box), priced at $300, embedded with a hard disk (used to cache movie data streams), due to bandwidth reasons, it takes 6 hours to download a movie.

However, after MM took over, Mark believed that the market space for dedicated set-top boxes was very small, and the bandwidth and price were not yet available for mass consumption, and Mark's solution was that playback software was the best choice for streaming media applications.

Mark uses YouTube's instant streaming technology to watch real-time movies through player software (although the picture quality is poor due to bandwidth constraints and low resolution), but Mark insists that if Netflix does not complete the transition from DVD to streaming on demand, it will be abandoned by the development of streaming on demand, and the DVD rental subscription market with 10 million users will disappear one day.

Netflix initially used cheaper old and unpopular movies for its content, and then reduced costs by purchasing discounted data from bandwidth providers, so that each movie cost only 5 cents per movie, while Netflix's DVD mailing customers had to pay $1, the low price and curiosity about the new model were attractive, and Mark and his team believed that this was the way forward.

Mark is the founder of YouTube, the big boss, and now one of its major shareholders, retaining 10% of the shares, he transferred a lot of video format experts from YouTube, specializing in video research, and also has a large number of film and television resources to deploy, not even their own film library does not have a small number of Naifei, which greatly strengthens their competitiveness.

Netflix's self-positioning is a tall Internet technology company, rather than selling CDs and renting CDs, mixed technology research and development is the last word, after Mark settled in Netflix, all this vigorously started, so that this new company is full of vitality and vitality.

Mark has no practical and detailed management experience, but he has a sense of foresight, he can know the direction of development in the next ten years, as long as he comes up with an idea, there will be a whole team to transform his idea into an executable plan, and there is also a large team of people to implement it.

Mark was in Naifei for a few days, but it made Naifei's mental outlook improve, and even Iger persuaded Mark to take office after the New Year, and Mark completed the task after the New Year.

Netflix has its own operating mechanism, which was designed in the Huntings era, and this mechanism has made Blockbuster suffer, and their postal service has made them one of the largest users of the postal company, saving the declining postal industry.

Now it's time for them to reform again, of course, the current business is still mail-in rental DVDs, but they are already looking for the future direction of development, Mark has been working in Neflix these days, until New Year's Eve, the family has a New Year's Eve welcome party before going home, once he puts into work, there is no phased progress, he will never stop.

Mark is not happy, the board of directors of Blockbuster is even more unhappy, the emerging Netifei has caused a lot of trouble to the traditional video rental giant, the loss of users is still a trivial matter, just forced to cancel the late fee, he has been seriously injured, so MM blocked the company on the same day, Viacom, the parent company of Blockbuster, did not hesitate to take action.

But after a round of blocking, Huntstings' NUFFY is finished, in exchange for a more powerful MM in charge, MM's massive resources, making this NFIC more powerful and more difficult to deal with.

Blockbuster has no choice but to launch full access to this big killer that hurts people, hoping to use the huge advantages of its own industry to suppress Naifei in one fell swoop, and the current results are good, they are optimistic that at the latest in a year, Nefic will give in or reach an agreement.

But they are too optimistic about the prospects, too optimistic about their company's shareholders' meeting, shareholders are very disgusted with this kind of hurtful approach, they oppose any action that is not for profit, in their eyes, doing business must make money, today crushed the NFY, who knows that there will be thousands of NFI standing up?

MM is gaining momentum, they have money, will they choose to give in? Judging from Mark's high-profile investment of 50 million, they are high-spirited, where is the meaning of yielding?

However, the decision of the management cannot be completely ignored, they have decided to give the management half a year, and if they cannot bring Neflix to its knees within six months, they will change their strategy.

By June 2007 at the latest, they will completely change the planning of the "all-access" service to cope with financial pressures and complaints from franchisees, increase the price of renting films, drastically reduce the number of free replacement films, and change the return of films in stores from free to paid, and the new version of the "all-access" service provides users with services from $8.99 a month, renting one disc at a time, purely mail-based service, to $17.99 a month, renting three screens at a time, and changing 5 in stores every month There are several other options between the mailing and storefront services of the two types of prices.

Mark and his team are constantly optimizing and improving their products, learning from mistakes, learning from experiences, and looking for opportunities to further improve the map of customer troubles.

Mark knows that they claim to be an Internet technology company, but they are actually a member of the service industry, and the difference between these few dollars is not much, the key is to serve God well, so that they will be willing to pay.

Faced with the fact that the changing circumstances around us can require product improvements to meet people's rising expectations, Mark and his team have an innate deep understanding of the fact that they develop ideas, analyze them in detail, and use an intensive approach to study the ever-changing customer landscape.

Every day, Netflix conducts an average of about 200 surveys and user interviews, including online, telephone, e-mail, and door-to-door studies by on-site investigators. Netflix employees take on the role of "media anthropologists," sitting with users to watch movies and TV shows, and observing their behavior at all times. When and how do they press the pause button? Where do they put the remote control? When and why do they end watching? Subsequently, Neofix regularly holds customer focus groups in its offices across the country.

During the event, not only marketing specialists are required to participate, but also engineers who are responsible for writing software code in order to solve customer problems researched during the event. There are also various routine customer surveys, such as sending emails to members asking if the most recent video was received within a few days (NEFLIX sends hundreds of thousands of such emails every day), and when urgent questions arise, NEFIX can complete the survey within 24 hours and get immediate feedback on the status of members.