059: The finishing touch of the LOGO
Wanting to use a concise LOGO pattern to represent the dragon culture with various origins is really nerve-wracking.
Although Wu Yan has the wisdom and talent of many stars, he can come up with a lot of ideas, but if it involves professional aspects, he is also numb for a while.
Although Zhao Tian was hesitant at this time, he was extremely firm in deciding the various affairs of the new car brand as soon as possible.
After all, this move is to truly expand the group's automotive business, generate core profits, and drive the development of related industrial chains.
Seeing that Wu Yan couldn't give a better explanation for a long time, Zhao Tian devoted himself to the selected plan that he could have in his hands.
After he sifted through dozens of plans submitted by Wu Yan, he could see that there were about eight copies.
Of these, four are about a single organ of the dragon totem pattern, which looks concise and straightforward.
The other parts, however, are selected parts, all of which are patterns that can be represented to a certain extent.
Zhao Tian saw Wu Yan sitting on the sofa in a daze, so he randomly placed a few patterns on the table, hoping to get more inspiration.
Not to mention, when he fiddled back and forth with a few patterns, he really came up with a good idea.
All of a sudden, the joy came to me.
He was just about to discuss with Wu Yan, but suddenly thought that Wu Yan didn't understand this, so he asked Yao Guo to call Qingqing again and again, and asked Qingqing to come over with the person in charge of new technology.
After a while, Qingqing walked into the office with a man with a look in his eyes.
As soon as the eyed man entered the door, Qingqing explained: "Dong Zhao, this is the newly appointed project leader of our new brand this time, Chief Engineer Fu." ”
Chief Engineer Fu greeted him and said, "Zhao Dong is good." ”
Zhao Tian seemed to have some impression of this person, but he was a little puzzled by Qingqing's statement, and even asked: "Since you are the person in charge of the project, why is it the deputy chief engineer, is there no positive one?"
Qingqing's thin lips were a little surprised, but then he 'fluttered' and explained: "Zhao Dong, Fu Chunlei's chief engineer's surname is Fu, can't you remember him clearly?"
Zhao Tian glanced at Fu Chunlei again and recalled it carefully, but he had an impression, as if he had met several times.
Seeing this, Qingqing didn't sell it, and said directly: "Chief Engineer Fu was recommended by Director Lu Xiangfei, and I wanted to find him as the project leader of the new brand this time, but the project in Mr. Lu's hand has not yet been completed, and the time is very tight." I also explained the urgency of the new brand here this time, and Mr. Lu recommended Chief Engineer Fu over. ”
Zhao Tian let out an 'oh' and nodded.
He remembered that there was indeed such a person in the technical team that came with Wei Jianping.
It's just that I didn't expect that in just a few years, the characters who originally thought they were all playing soy sauce have become the humerus people in the group at this time.
Let everyone sit down, Zhao Tian went straight to the topic and said to Fu Chunlei: "Mr. Fu, I have a new idea about the LOGO design of this new brand, can you see if it can be done?"
Fu Chunlei said: "Zhao Dong, please speak." ”
Zhao Tian said: "You also know what the new brand is this time, right?"
Fu Chunlei nodded, and Zhao Tian continued: "The planning department has given dozens of design plans, and some design patterns, if you look at them from an artistic point of view, they may be some good works." ”
Then he shook his head again and again, "But you also know that this time our new brand is very meaningful, and it carries too much, which has gone beyond the ordinary brand creation matters, so we have to think about it as much as possible." ”
Fu Chunlei still nodded like a chicken pecking rice.
He felt that the chairman was right...
After chattering for a long time, Zhao Tian really got to the point, and gestured to the point: "Mr. Fu, I think our new brand design this time will be combined with the body design to implement it." ”
Fu Chunlei's eyebrows were twisted, his eyes were full of suspicion, and he was a little confused.
Then he asked, "Dong Zhao, I don't understand what you mean?"
Zhao Tian waved his hand and explained: "I think, this time the design of our new brand can be used as part of the body," and then squinted his eyes, and added affirmatively: "It should be said that it is part of the design of the front part of the body." ”
Fu Chunlei was puzzled: "You mean, expand the design of the new brand LOGO and cover the entire front face?"
Zhao Tian tilted his head and made a 'tsk' sound in his mouth, he thought that after explaining, Fu Chunlei would be able to understand his intentions, but he still understood the fork.
Then he said word by word: "The new brand LOGO is still a single existence, but it is integrated into the design of the entire front face." ”
After saying this, seeing Fu Chunlei's bitter gourd face, as if he didn't understand a fart, Zhao Tian searched his stomach and said loudly: "You understand the 'finishing touch', right? ”
Fu Chunlei nodded again and again, and he suddenly became thorough.
Qingqing asked, "Do you want to design the logo of the new brand to look like a dragon's eyes?"
Zhao Tian: "......"
Fu Chunlei: "......"
Wu Yan glanced sideways at Qingqing, and asked, "You are an international student, right?"
Qingqing: "Hmm!"
Wu Yan nodded, finally understanding her thinking.
Fu Chunlei knew what Zhao Tian meant at this time, but the current situation was still not optimistic, and he didn't have any clue about the front face shape of the body and the tentative pattern of the LOGO.
Then he expressed his doubts and asked: "Zhao Dong, but now we don't have any kind of design plan, do you think, is it done by the designers in our technical team, or do you design it yourself?"
Zhao Tiandao: "This is not a big problem, I have already figured out a rough idea." ”
Then, he picked up a few dragon totem single organ design patterns on the table, and began the free spelling moment in front of everyone.
Zhao Tian put the camel-shaped pattern on the ground in front of Fu Chunlei, hoping that he could see more clearly and understand it more thoroughly, and said: "This is the general shape of the front face of the body, as for the curvature of this, it can be achieved by changing the shape of the hood." ”
Then he put the red eye pattern on both sides, looked at Fu Chunlei and said, "You should understand what this is!"
Fu Chunlei looked at the position and nodded.
Seeing this, Zhao Tian placed the hideous tooth pattern on the bottom side in a row, and looked up at Fu Chunlei.
I saw Fu Chunlei squinting slightly, the corners of his mouth showed a hint of curvature, and then a smile appeared, and he nodded spontaneously, and said a heavy 'um'.
Zhao Tian knew that Fu Chunlei already understood what he meant, and the air intake in front of the car was made in the shape of teeth, which he could understand at a glance.
After this layout, almost all the parts of the front face shape of the body have been taken into account.
But the most critical thing is that Zhao Tian did not put the brand logo in the corresponding position.
As for Qingqing's 'finishing touch', the LOGO is a lombeye, which is naturally impossible.
After all, Lombok is now used in the design of car lights.
Keep in mind that the first domain name :.com this book. The mobile version of the mobile version of the wonderful book house is :.com