058: The tangle of LOGO design

"These?" Zhao Tian watched as Wu Yan put down a thick pile of documents on his desk, obviously surprised.

Wu Yan nodded, although his face was slightly sallow and withered, but his big eyes were still shining red, looking scorching and energetic.

Picking up the new brand logo LOGO file that was placed in order, Zhao Tian didn't delay much and began to look at it carefully.

"This is a little interesting!" When Zhao Tiangang saw the first LOGO plan, he found that the design of this pattern is very good, the pattern first has the outline of a dragon's head, but its shape is affected by the later materialization, and it is slightly rough and hard in the line design, among which the most divine is a pair of dragons with great gods, which makes the whole graphic look more brilliant, and it seems to have a finishing touch.

Putting the finished page on the left side, Zhao Tian continued to flip down.

As soon as the second LOGO file was opened, and when the pattern entered his eyelids, Zhao Tian had a feeling that he was completely covered by thunder.

Manga Dragons.

A colorful golden dragon with a slender figure seems to be soaring, these are all right.

But the key is that the dragon head that looks like a fat doll, a pair of small eyes, extremely enchanting waving claws, and even the looming sharp dragon teeth are extremely visually impactful.

There is also a sense of association of 'Astro Boy', 'Haier Brothers', and 'Big Head Son and Little Head Dad'.

Zhao Tian couldn't help but laugh and threw it to the right, so as not to confuse it with the first one, which felt very good, so that it could be regarded as shooting the second plan that was purely funny.

Picking up the third one after another, Zhao Tian frowned, and threw it to his right hand without saying a word.

The fourth is also very dissatisfied.

Zhao Tian looked up at Wu Yan, and was about to ask something, but found that the person with big eyes when he entered the door actually fell asleep on the sofa at this time.

Not only did he fall asleep, he seemed to be sleeping soundly. The slightly half-open mouth, the gentle snoring, like a sweet sleeping state.

Zhao Tian's face froze, but he was immediately relieved.

From the establishment of the new brand at that time to the present, it has only been three days, and the design plan and copywriting on the desk, to say the least, there are thirty or fifty copies, which is self-evident in the hardships and urgency.

At this point, Zhao Tianzhong took the few designs that had been eliminated on his right hand back to a pile of documents to be read, and he decided to re-examine them.

At noon, Zhao Tian read all the plans.

At this time, he was already sore.

However, among such a large number of schemes, there are not many satisfactory design solutions.

Among them, what made him feel good were some relatively simple patterns, to put it bluntly, they were actually some characteristic animal organs that made up the dragon totem pattern.

Among them, the most protruding 'antlers', 'hump's, 'rabbit eyes', 'tiger claws', etc., are the most impressive.

But if you combine them, or if you include them all, the result is quite reluctant.

For a while, Zhao Tian, who was already sore, didn't have any better opinions, seeing that noon had arrived, it was better to go to dinner first, and maybe there would be a better idea to relieve it.

woke up Wu Yan and asked him to have some lunch together.

This thing was woken up, with big eyes, secretly swallowed saliva, and was surprised in his heart, he never thought that he could sleep in the chairman's office for so long during working hours, if this was blown out, it would be enough to blow for three or five years.

After lunch, Zhao Tian did not return to the office immediately, but on a whim, he ran towards the lounge where the office staff went during their lunch break.

The rest room was also opened at the company's headquarters when he went to the factory and asked each factory to prepare enough space for workers to take a lunch break.

It is also a comfortable place for those who can work in a group office, have lunch or work overtime, and take a break. It also avoids the inconvenience of having to rely on your own seat and only napping a little.

Pushing the door and walking into the lounge, Wu Yan followed, only to see that several employees who had had lunch were all using all kinds of comfortable postures, lying in the nest or leaning on the comfortable couch in an orderly manner.

Some wore headphones and closed their eyes to recuperate, some lowered their heads and whispered, as if they were spreading some kind of gossip, and some were more direct, just like Wu Yan in Zhao Tian's office, falling directly into sleep.

As soon as Zhao Tiangang walked in, several sharp-eyed employees had already noticed it, and immediately stood up from a comfortable posture, wanting to say hello to him.

Zhao Tian stretched out his index finger again and again and put it next to his mouth, the most silent.

Then press their hands and ask them to keep them silent.

Otherwise, if this commotion comes down, I am afraid that it will disturb other people who are resting.

Wu Yan, who followed him, didn't know Zhao Tian's intention to come here at this time, but for the plan he handed in this time, Zhao Tian never mentioned his opinion during the meal, and Wu Yan could only wait slowly.

After patrolling the lounge, Zhao Tian walked silently, as if inspecting the stables, along Qingqing and Li Minghao's offices.

This move made everyone very baffled.

Directly close to work time, Zhao Tianfang returned to his office meeting, and Wu Yan followed step by step.

In the end, Wu Yan really couldn't help it, so he asked, "Dong Zhao, were you checking your work just now?"

Zhao Tian shook his head, "No, it's just idle." ”

Wu Yan: "......"

In fact, the reason why Zhao Tian walked around such a big circle was nothing more than to ease his mind and adjust his thinking.

After looking at the new brand design LOGO plan for a morning, although there are some plans with shining points, but in general, it is still difficult to meet his expectations.

At least this time, in terms of brand logo design and related preparations, he will no longer make a decision in a hurry like he did with the "Han" brand car.

In any case, all of this should not be degraded by the title of 'Descendant of the Dragon'.

Seeing that Zhao Tian was seated, Wu Yan had been waiting for Zhao Tian's opinion on his work this time, so he asked, "Dong Zhao, among the dozens of plans submitted this time, are there any plans that satisfy you?"

Zhao Tian shook his head, and then said with some confusion: "If you want to say that there is nothing satisfying, in fact, there are still outstanding places in several of these designs, but..."

Wu Yan seemed to have some hope at first glance, and said, "Zhao Dong, please speak directly, I can let the people below continue to improve according to your instructions." ”

Zhao Tian shook his head again.

After a while, Fang Cai said: "The LOGO of the car logo must be designed to be simple and clear, and the personality is distinct, which must be good." But there is one thing that is the hardest. ”

Then he sighed: "You also know what dragon culture means in China, this time in the LOGO design, if you take some single patterns as the final decision, although it looks beautiful and generous, but it is difficult to express the connotation of dragon culture and the charm of thousands of years of precipitation." But if you put the whole thing up, I'm afraid it's some... Something is inappropriate. ”

Wu Yan was silent after hearing this, and after thinking about it like this, his heart was also entangled.

The Chinese nation has always claimed to be the descendant of the dragon, whether it is folk or official, for thousands of years of dragon culture or dragon totem connotation, have always paid the deepest respect.

Although these seem to be nothing, in fact, for the Chinese people, dragon culture has long become one of the most proud and proud existences in their bones.

Whether it is the most noble 'true dragon son' in status, or the 'dragon and phoenix Chengxiang' who most hopes for a prosperous life, or the most simple family concept 'Hope for a son to become a dragon', all of them reflect the Chinese nation's reverence for dragon culture from the bones.

All of this is really hard to decide, and it can be replaced by such a deep emotion with a simple single pattern.