Chapter 775: Crazy Advertisement
Naming a drug after your own name is too wasteful, isn't it?
This is much more brutal than the "Sun Jin Technical School" and "Yang Yongxin Internet Addiction Rehabilitation Center", and the force is so high that ordinary people really can't do such a shameful thing. Pen × fun × Pavilion www. biquge。 info
The names of Western medicines are very strange, because they use English transliteration, and in addition, most of them are named according to their chemical structure, so there are things like 'Xilin', 'imidazole', 'floxacin'. For example, 'pentovirine citrate', 'pentovelin' is the main structural component of the drug, and 'citrate' is the acid group that forms salts.
After all, it has always been a weakness to name a new thing in English, and several exclusive drugs manufactured by One-page Pharmaceutical are named according to their efficacy and audience, and they have been filed on it.
Now it will be a bit troublesome to change the name that has already been filed.
However, Zhang Boren usually does this work, and he has his own way to solve it.
After the Chinese New Year, after finally completing the task, Ren Zhang Boren was a high-achieving student in Qinghua, and he couldn't help but slander Lin Mu in his heart.
"The post-90s domineering president took out 100 million yuan to give employees a year-end bonus, it's good for you to put your name in the name of the medicine, if you have the opportunity in the future, do you still want to name a star as a 'page book star'?"
……
Zhang Boren's slander is also the complaint of many peers in the industry, as a top in-demand drug, it is so nonsensical to change its name, so people don't know what to say.
But soon, they knew what Lin Mu was thinking.
A page of the book: "Brothers, several drugs from my pharmaceutical factory have added the word 'one-page book' to their names, and the efficacy is in the top among similar products, and the price is only a fraction of that of other imported drugs. Several diseases that can be treated are 'Immunity Injections for All Ages', several cancer-modifying drugs, ......"
There are all kinds of things, Lin Mu is in the meager and related to various novels, and this 'drug advertisement' is pasted, that is, even the crooked version of the reader can see this news.
Lin Mu's book fans are so numerous, at this moment, at least in Lin Mu's book friend circle, most people already know this news.
It's okay if you don't know anything else, Lin Mu is going to PS this advertisement in his "Dragon Babu" entity and e-book after the year.
When he learned of Lin Mu's idea, Wang Yang was almost dizzy, usually you "are not afraid of the deep alley with the fragrance of wine", and now a dozen advertisements are everywhere, and Shengsheng is like "Rebirth: Flying Against the Sky", can you still have a festival?
Think about it, when Duan Yu had just been bitten by a lightning mink, and then swallowed a centipede and a clam, when he was about to die or live, and the reader was also worried, an advertisement suddenly appeared after the chapter, "What should I do if I get poisoned by mink, a page of medicine will solve your difficulties!", how laughable should this be?
Wang Yang called Lin Mu, but soon his throat was so blocked that he couldn't speak, because he found that Lin Mu's madness this time was obviously beyond everyone's imagination.
“…… The world's top medicinal efficacy, the world's most conscientious price, one page of pharmaceutical, protect your health and wallet!!" Feng Feifei smiled skillfully, but that smile was funny no matter how you looked at it.
In CCTV 13, a page of pharmaceutical advertisements appeared.
Jiangsu and Zhejiang Satellite TV, Sichuan Liang Satellite TV, and other TV stations that have cooperated with Lin Mu also appeared on a page of pharmaceutical advertisements.
This alone, the eight-figure advertising fee, has already been smashed out.
The hospital where Wei Yun was staying in the Central Plains.
Dr. Zhang, who had been sweating on his forehead, had just learned two days ago that the young man he was talking to that day was actually a page of a book, and he was stunned at that time.
Those who have a net worth of more than 100 million yuan like to engage in private doctors, and you actually went to the hospital to exclude seeing a doctor with a page of a book, are you kidding us?!
If these were just willful, and not selling ten boxes of rebate pills that morning, it would make Dr. Zhang's liver tremble.
He is specifically responsible for the treatment of premature children, and there are only a few drugs he usually prescribes, especially in terms of immune injections, which are only two injections.
Now, those premature families, even if they don't know it, will be informed by their enthusiastic friends and neighbors who will inform them of the news, and when they know about the situation, who else will choose the expensive and poor quality imported medicine?
After all, a page of the book is so famous, but I haven't seen him play fake advertisements, and there are clear and understandable certificates and online queries, which are extremely credible.
"I heard that this kid is immunized, and he also makes this thing in a page of a book? Let's get this injection with my child! I heard from the Internet that the effect is really good......
Once again, the patient's voice seemed to be questioning and demanding, and Dr. Zhang nodded expressionlessly and prescribed a prescription.
Originally, according to his usual rebates, this morning, he could sell twenty or thirty stitches, and he was able to increase his income by no less than four figures, but now it is all gone!
"If you want to compete for the market for this one-page book, you don't have to be so ruthless! Isn't this forcing this imported medicine to a dead end? Just so that your own medicine can sell more? The old saying is really true, there is no treachery, no business, and even a page of the book is not exempt from vulgarity!"
scolded in his heart, Dr. Zhang really felt that Lin Mu had let the money hit his head.
Spending tens of millions of advertising dollars, changing the name of your own medicine, desperately promoting several of your own medicines, such behavior, don't tell me "a page of books is to let book friends spend less money and see more doctors"!
What the?
That's what it says in the announcement of the book on one page?
Some people also believe this kind of thing? Sanlu still advertised itself as the choice of China's 20 million mothers! In business, a page of a book is not to dominate the market, would it do such a thing?
But this is the reason of "making money for yourself", but it also dispelled Dr. Zhang's dissatisfaction with Lin Mu, this kind of business competition, but there is never any morality at all.
After hearing that Dr. Zhang had only sold about 10 injections of medicine in the morning, the drug dealers who came in a hurry at noon knew that this situation would continue for a long time, and the group of people no longer had the excitement of making money in the past.
And that's just the beginning.
What about other drugs, but a few drugs of One Page Pharmaceutical quickly captured most of the market share, and in terms of technology and price, similar imported drugs have no advantage at all.
Lin Mu did not subsidize the families of these patients, and did not even reduce the market price, but just hyped it up like this, and I don't know how much the burden on the family has been reduced.
This is the most satisfying!