I never expected that the brand awareness of the 'Han' brand car would be so poor.

With the monthly sales of more than 10,000 units of this model, it can definitely rank among the top ten domestic cars in China, but what people can't figure out is that such a good sales volume is such a popularity data.

Zhao Tian looked at the data in a daze, recalling that Wu Yan had analyzed with him the factors why the 'Han' brand model could achieve good sales.

If you deduce these factors in reverse, it seems that none of them can be linked to popularity.

To put it bluntly, the 'Han' brand models are now purely relying on strength to win sales.

If Zhao Tian does not have a database against the sky, and does not have the core technology of automobiles that can be obtained at any time, when the company's automobile sales achieve such results, he will be complacent and complacent.

But the key is that the car technology related to the small C database, everything will be cutting-edge, just like when everyone is playing with pee, you suddenly take out plasticine, but people are still playing with pee, not interested in colorful and colorful new gadgets.

This is a matter of publicity, and it seems that Cosmos needs to focus on this aspect.

Thinking of Wu Yan, Zhao Tian remembered that he seemed to have a certain idea at that time, and now he has been in the company for a week, and the inside story of the company should be about the same, so he ordered Qingqing to call him.

After two minutes, Wu Yan came to the office in no hurry.

As soon as they entered the door, they greeted each other: "Zhao Dong is good, Mr. Li is good." ”

The two nodded in response, and Zhao Tian saw that someone was coming, and asked, "How is the information understood?"

Wu Yan sat down according to Zhao Tian's gesture, straightened up, and said after a moment's thought: "I have a preliminary understanding of the deployment of various departments of the company, the company's personnel structure, salary structure, etc., but I don't have any clue about the future planning direction of our company. ”

Li Minghao smiled slightly: "The planning and investment of any company belongs to the company's core business secrets, so don't be in a hurry to understand this for the time being, step by step!"

The meaning of this is obvious, it is impossible for a new person to come and know the confidential content of the company.

In fact, in terms of company planning, although Li Minghao seems to be in charge of the overall situation, he has no bottom in his heart for Zhao Tian's inspirational planning from time to time.

Wu Yan nodded yes.

Zhao Tiandao: "Now that you know about it, let's talk about what you advertised last time, and tell me your opinion!"

According to the statistics, although Wu Yan has become a prophecy, Zhao Tian is indescribably heartwarming, but what should be done at present is to find a way to improve.

Wu Yan held a document in his hand, and after thinking about it for a while, he took out the pages that had been shelved at the bottom and handed it to Zhao Tiandao: "This is two days ago, I synthesized the information of major statistical websites, as well as the understanding of customers in several 4S stores, and made a comprehensive advertising and marketing plan. ”

"Are you out?" Zhao Tian was a little surprised.

Li Minghao had a relieved expression on his face at this time, and answered: "The personnel side said that you just took a personal leave every other day on the third day of work, and I originally planned to ask you what's going on, but since you are working for the company, this is not a leave of absence, and I will ask the personnel department to cancel your leave in a while." ”

Wu Yan indifferently raised his hand and refused, "Thank you very much for Mr. Li's understanding, but what I want to say is that since I do this job, it is my own job to grasp the company's comprehensive information dynamics, and I can't allow myself to lack understanding of information because the work time limit is not long; ”

Li Minghao shook his head with a smile and didn't insist on anything.

Zhao Tian picked up a few pages of scattered documents and papers in his hand, but he didn't even order them together, it seems that Wu Yan is indeed in a hurry.

Judging from the content, it looks like a first draft of promotional copy, and the content is not in order.

But the general meaning is clear at a glance, so that people can understand it at a glance.

In this publicity plan, written in the front, it is a series of survey data and analysis reasons, from which the most needs to be improved at present, and the popularity promotion is put in the first place.

Flipping further back, it's the suggested way of publicity.

Zhao Tian turned to the last page, but saw a line written on it: Universe Enterprise, build the safest car in the universe!

Finished...

Flip back and it's gone...

This sentence, Zhao Tian is not unfamiliar, from the beginning of the first car, his focus on car building, is on safety, aspects of the two major focus, and safety is the top priority, at that time even put forward a similar slogan.

It's just that Wu Yan only mentioned such a sentence in this plan, which made Zhao Tian a little confused, and couldn't help asking: "Why is there only such a sentence in this propaganda plan?"

Wu Yan seemed to have expected Zhao Tianhui to ask like this, and replied: "In fact, I have done no less than five copies of our company's publicity plan, a large part of which is based on the theme of the products we are selling now, and the related theme creative creation, but I think that what our company needs more now is the brand image of the entire universe company. ”

Zhao Tiandao: "Then you only wrote such a sentence, what do you mean?"

Wu Yan said: "Oh, this is also the slogan that I thought of when I checked the core culture of our company, although until now, our company has no core culture..."

Zhao Tian: "......"

Zhao Tian was a little painful, when he started in the universe company, he thought about doing something similar to the company's content, but due to his lack of cognition and experience, he never did it, and now Wu Yan brings up the old things again, and he is inevitably speechless.

Wu Yan continued: "This sentence, my suggestion, is directly regarded as the slogan of our media marketing, the specific way of operation, presumably Zhao Dong should have seen the most brainwashing advertisement 'Brain God Gold', right?"

When Wu Yan asked like this, Zhao Tian seemed to have two animated people in his mind, jumping up and singing happily: 'I won't accept gifts during the festival this year, and I won't give 'brain gold' to kill you.............

Back then, Shi Dashen relied on this brainwashing sentence to even reach the top of the Chinese personal wealth list for a time.

Zhao Tian's heart was shocked, this idea is so good!

He originally thought that if he advertised the company, whether to invite celebrities or the like to endorse the company, whether to invite men or women, and whether to invite 'Xiao Zhu Meat' or those female stars who turned into ghosts, he was extremely entangled.

As soon as Wu Yan's suggestion came out, it was simply !!