This kind of advertising creativity, the former Shi Dashen, not only in the sale of elderly health care products, and even later for teenagers in the game, is also used as always, although the effect is not as good as the first explosion, but at that time, most people, when watching TV, for the sudden 'shake' out of the throat to boil up a throat 'sign ~~~ way~', and three times in a row, is still extremely impressive.

If his company also adopts this kind of publicity, Zhao Tian feels that although it will not make people feel bright, at least, this sudden and obviously wonderful way can still attract the attention of some people.

What's more, in this simple and crude way, there is no need to ask for any Rausch image endorsement or the like, he is still a little resistant to many exaggerated advertising endorsements.

After a moment's fascination, Zhao Tiandao: "Then we will also advertise on major TV stations several times in a row?"

Wu Yan smiled faintly, shook his head and said: "I have a new idea, we can play it five times in a row, and then decrease the number of times the advertising content is delivered, five times a day; ”

Zhao Tian was puzzled, "What's so important about this?"

"There's nothing particular about paying attention, but since the nature of this kind of advertising itself has a surprise effect, we might as well add a little depth. Think about it, if someone sees an advertisement for the first time and sees it five times for the first time, they will definitely be a little disgusted the second time, will they be suspicious when they find that the second time is only four times, and will they be more interested when they see it only three times for the third time? And so on, it's just an application of psychology. Wu Yan explained slightly, and Zhao Tian, who was listening directly, looked confused.

Is psychology so dirty?

However, if it can really be as Wu Yan said, it is feasible to let advertising play a corresponding role.

Now that he understood Wu Yan's thoughts, Zhao Tian felt that this method was temporarily available, so he set his sights on Li Minghao.

The Universe Company has always taken a low-key development path, and this is about to start publicity, Li Minghao also has no idea, and said bluntly: "I don't know much about this, otherwise I will discuss it when Mr. Chang comes back?"

Zhao Tian waved his hand directly and said: "Don't be so troublesome, you call him directly to see if he has any other ideas, if so, take the time to come back for the time being, if not, let's implement it... Manager Wu's proposal. ”

said that it was smooth, and Zhao Tian almost smoothed out the 'shameless' again.

Wu Yan interjected: "Dong Zhao, we are not in a hurry about this advertisement for the time being!"

When Zhao Tian and Li Minghao heard this, they were all puzzled.

The two of them have been thinking about the popularity of the Cosmos Corporation lately, otherwise they wouldn't have spent so much money on these investigations. Besides, Wu Yandu has already said the approximate advertising planning plan, why did he suddenly say that he was not in a hurry?

Zhao Tiandao: "Manager Wu, do you have any other ideas?"

Wu Yan smiled faintly and said, "I don't have any ideas, but I have a few opinions." ”

Li Minghao gently touched it around, thanks to the fact that there were no bricks in the office...

Zhao Tian waved his hand and said, "You can pull it, if you have it, hurry up." ”

Wu Yan said: "The word striking while the iron is hot, I guess the two bosses have heard of it, right?"

Zhao Tian's face pretended to be straight and said, "You should also know the word dismissal, right?"

Regarding Wu Yan's background, Li Minghao has asked someone to investigate clearly, and he was dismissed from the previous company after carrying the black pot, but he still has the ability.

Wu Yan felt like he had swallowed an egg in his throat, so he was not uncomfortable, and his originally calm and breezy face was a little embarrassed for a while. After a pause, he said: "The popularity of advertising is best achieved when it can be carried out together with the product." Judging from the current situation of our company, the total inventory of the first car was only 100,000 units, and it was a limited sale, and there was only less than 20,000 inventory left; ”

Zhao Tiangang was about to inform him that the universe company has been using the 'online pre-order model' in terms of car sales, only to listen to Wu Yan continue to analyze: "Even though our company's sales model is different from the traditional sales model, but as any of the company's plans, we must make the most prudent preparations, even if I hope that all our company's business projects will go smoothly, but any enterprise to become bigger and stronger, it is necessary to consider all aspects of the factors that may occur work mistakes, so as to avoid, so as to minimize losses." ”

Zhao Tian clapped his hands and said, "Well said!"

Li Minghao heard it in a fog, and when he saw Zhao Tian clapping his hands and praising him, he hurriedly 'snapped.. Smacked a few times.

Wu Yan smiled and arched his hand: "Zhao Dong praised it!"

I've completely forgotten the embarrassment just now...

"Then what do you mean, wait for our new car to be confirmed, and then carry out brand promotion?" Zhao Tian asked.

Wu Yan squinted his eyes slightly, gently folded his cuffs, his eyes were deep, as if he had a deeper thought, and when Zhao Tian and the others were looking forward to what he would say, he nodded and said, "Yes!"

……

The planning of advertising was postponed, and naturally there was no need to notify the old man.

However, as for the current layout of the Universe Company and the future planning, Wu Yan pulled it out in a few small talks.

Wu Yan gave a high evaluation of the 'Universe Car Experience Hall', which is currently located in Huishi City and the only one in the country.

The main responsibility of the car experience hall is to provide the car of the space company for the reservation customers, so that these reservation customers can contact and experience the various properties and displays of the space car, and provide the reservation customers with driving pleasure.

More importantly, the experience hall, which serves as a bridge between space companies and consumers or potential consumers, does not have a sales department, but only a sales consultation office.

Such a functional composition allows the reservation to make a reservation when driving, there is no external pressure environment that needs to be purchased after trying the car, and the experience hall does not have those sales staff, and they will go up to sell the vehicle when they see people.

This kind of place that is purely an experience and has no consumption pressure will leave a good impression on many people.

According to Wu Yan's assumption, if the company's funds allow, this experience hall model can be promoted nationwide, although the cost is certainly not small, but it is just an idea, as for whether it can be done, according to the company's actual financial situation to judge.

In addition, in terms of after-sales and maintenance currently carried out by the Universe Company, Wu Yan feels that the current method is somewhat inappropriate.

Relying on the after-sales maintenance in the system of the three major car companies, sooner or later there will definitely be problems.

Wu Yan gave several worries:

As not a brand of after-sales maintenance team, in the technical concept and related accessories, there will definitely be discrepancies, once a mismatch occurs, the after-sales maintenance team of the three car companies will definitely take their own enterprises as a benchmark to repair the space vehicles that need to be maintained.

In addition, in terms of timely feedback from customers, even though the universe company has sold tens of thousands of cars, but for the first-hand customer data statistics, it is almost zero, so don't expect to let your own car customers have any loyalty to the company, in the long run, it is easy to lose customers with purchase records.

On topics like this, Wu Yan chatted endlessly.

Every time he said a question, Zhao Tian was fine, but his eyebrows kept staring, and Li Minghao already had a shocked face.

After he took over the power from Lao Chang, the company opened several electrical companies in a row, increased investment in production lines, etc., although there was a small turmoil, but it quickly stabilized the situation and went further.

It is not an exaggeration to say that he has been high-spirited all the way, just when he feels that the 'unconvinced' ranking is beckoning to him, but he doesn't know that there are so many problems in the company.

I don't know when it will break out if this goes on for a long time.

And the moment it really broke out, Li Minghao didn't know how to face it.

Sister-in-law Wu next door often said that people should know to be prepared for danger in times of peace.

Li Minghao realized at this time how important this sentence was.

He really couldn't imagine that there were so many hidden dangers in the seemingly unstoppable momentum of the Cosmos Company.

Until Wu Yan's words were almost digested, Li Minghao exhaled deeply and asked Wu Yan in a deep voice: "What do you mean, is our universe company developing a little too fast?"

Wu Yan pressed his brows, shook his head and said, "It's fast and fast, and it's slow when it's slow!"

Li Minghao knew Wu Yan's temperament at the moment, and when he said such ambiguous words, it meant that he had something to say.

I just heard him continue: "To put it quickly, according to the current business of our company, the plate is indeed too fast, and it is too big. From the beginning of the company's establishment, only three years now, we already have eight auto parts companies, and the company's main body of the automobile business is also carried out together, try to ask, which company started within two or three years, can do this?

Li Minghao nodded and shook his head again.

"To put it slowly, none of our company's so many businesses have a complete system, or a certain market system. From the main automobile business, to several major parts factories, and even three more are under construction now. In three years, no business system has matured, which is indeed too slow for the current scale of our company. Wu Yan said worriedly.

Li Minghao felt very stuffy and panicked, just like the kind of person who didn't have time to rejoice after winning five million, but was told that there was a technical failure in the lottery that day, and all the results still needed to be reviewed.

Thinking about Wu Yan's words, Li Minghao felt that what he said was absolutely true, and he seemed to be able to match everything with the company's affairs.

Zhao Tian has also been listening quietly, but he has not expressed any opinions, but at this time he said: "Manager Wu, these questions you raised, I have just thought about them, and they are indeed the shortcomings that the company already has, but you have not experienced the development process of the company, and many things are not human to change when they happen, there is a saying called homeopathy, you must have heard of it?"

Wu Yan pursed his lips and thought for a moment, but he recognized Zhao Tian's words.

Judging from the economic development of China in recent decades, many times, some people suddenly succeed inexplicably, and even they themselves don't know why they are like this, I am afraid that they are just doing something to meet the market demand without any measures.

After Wu Yan arrived at the company, he learned about the company's share capital composition, of which Zhao Tian actually owned 74.5 percent and enjoyed 54.5 percent of the profits.

It's just that Zhao Tian said 'follow the trend', and he thinks it is also one of the reasons why the universe company is developing so rapidly.

Without waiting for him to ask, Zhao Tiandao: "Since there is a problem, then our company must come up with a corresponding solution, Brother Li, what do you think?"

Li Minghao nodded.

It's just that there are too many problems mentioned by Wu Yan just now, Li Minghao only thinks about solving the problem, where can he solve it, and he is a little numb for a while, and he can't help asking: "Then Zhao Dong, should we solve the internal problems first, or the external?"

Zhao Tian narrowed his eyes, his eyes rose, as if he was thinking, and suddenly pointed at Wu Yan and said, "Ask him!"

Li Minghao: "......"

Wu Yan originally thought that Zhao Tian had any high opinions, but he didn't know that his ancestral 'pretending to be forced thirteen styles' was actually used by him to the fullest...

Li Minghao set his eyes on Wu Yan, only to see him reach out and dip the water in the cup on the coffee table, draw a circle on the coffee table, and finally use his finger to point a water stain in the center of the circle.

Li Minghao's eyes were full of doubts, "Water, circle, point, what do you mean?"

Old God Wu Yan is saying: "The center, that is, the meaning of the core?"

Li Minghao was still puzzled, if it weren't for Zhao Tian being here, he would have slapped the bricks on it a long time ago, and asked with a sullen breath: "What is the core?"

Wu Yan saw that he really didn't understand, so he had to explain: "The core is naturally the main body of all our company's current business - automobiles, and the problems that need to be solved in the automobile business are naturally what I have just said; ”

Zhao Tian's heart was shocked.

To say that Wu Yan has been 'babbling' for a long time, although there is some truth, but it will not make him feel shaken. But Wu Yan's analogy shocked Zhao Tianzhen.

The automobile business is compared to the main branch, and the other business develops as a branch, only the main branch is straightened out and grows, and the branch is not too bad.

Zhao Tian has always felt that after the development of the Universe Company in the past few years, it has often encountered some problems of one kind or another, and it is all about thinking about it before and after dealing with it.

The reason for this situation is that the universe company has not really established the main business.

Just like a tree, if the branches grow today and the branches elongate tomorrow, in the end, I am afraid it will be more complicated.

A word to wake up the people on the road......