As soon as the connoisseur makes a move, he will know if there is one, in the great endeavor of "Snake", Su Chenyu and his luxury giant are definitely in the lead - anyway, in any case, they are definitely better than Bernard Arnott.

You must know that when Bernard Arnault built the LVMH Group, the world's No. 1 luxury group, in 30 years, he actually made 62 acquisitions and purchased 74 companies.

After reading Bernard Arnault's record in the LVMH group, do you need to say anything else? This is definitely an "emperor-level" "snake". This time it's really not Su Chenyu who is humble, don't look at Su Chenyu's explosive appearance every day, the whole world is waving money around to buy this and that, but in terms of quantity, it is really not as good as Bernard Arnault. Of course, the targets captured by Su Chenyu are N orders of magnitude higher than Bernard Arnault's in terms of quality, such as Amex Bank, ABC, Hongkong Land Group, etc., are all real super heavyweight "players".

However, this time, Su Chenyu decided not only to throw Bernard Arnault a few streets away in terms of quality, but also to catch up with this "greedy snake" with a huge appetite in quantity. Besides, there are not many companies under the Kering Group now, and they are Chanel, Hermes, Boucheron, Clarins, and Sisley, which are indeed too bad compared with the overwhelming posture of the LVMH Group.

Therefore, after eating Sisley, a top luxury cosmetics company, Su Chenyu decided to give Kering Group a huge "big leap".

Not long after the acquisition of Clarins and Sisley, and while there was still a lot of buzz, Chanel threw another heavy punch, but this time not at the French, but on someone else.

In the "big quagmire" of the global fashion and luxury industry, it can be said that it is "three points of strength", that is, France, Italy and the United States are divided into three parts, of which France is the most powerful, followed by Italy and the United States. As for the rest of the UK, South Korea, Japan, etc., hehe, no blowing or black, all of you here are spicy chicken.

In later generations, countless Chinese Ha Han and Ha Ri think that Japanese and Korean clothing, cosmetics, beauty makeup, etc. are the most popular in the world, hehe, I have to say, this is really ignorance. You know, the little things that stick and devil play are all left over from France, Italy and the United States, and in the eyes of the real top "players", only France and Italy represent real fashion and fashion. Otherwise, why is the influence of Paris Fashion Week and Milan Fashion Week so great, provoking many "blanket stars" to join in the fun, such as......

As for what some people admire Japanese and Korean style, Korean wave, I'm sorry, it's a bunch of garbage, which is worthless compared to Chinese fashion culture, you must know that countless top international luxury brands have added Chinese style elements since very early on - YSL, Chanel, Dior, etc.

This time, Chanel or Kering's punch hit France's neighbor - Italy, after all, even if Su Chenyu wants to "gather wool", it is impossible to hold on to the French, and it will not be good if he is a Ge You. Therefore, Italy, the "second master" of the fashion and luxury industry, has become the target of Su Chenyu's capture, after all, who made him so close to France.

As a result, the famous Italian luxury Fendi was wholly acquired by Chanel and became Kering's first "little brother" in Italy, but I believe that it will definitely not be the last - this is just the beginning.

In fact, the reason why Chanel was able to acquire Fendi so easily and casually this time is definitely due to one person, none other than Chanel's chief designer, "Galeries Lafayette" Karl Lagerfeld. Yes, Karl Lagerfeld played a very important role in the acquisition, because in addition to being the chief designer of Chanel, he was also the chief designer of Fendi - which is embarrassing.

With the addition of Fendi, Kering's strength in haute couture, perfumery, menswear and other fields has been strengthened, and most importantly, it can interact perfectly with Chanel in fashion, because their chief designer is "Galeries Lafayette" Karl Lagerfeld.

When everyone here was marveling at the huge swallowing strength of Chanel's "greedy snake", Chanel shot again, or rather, "spoke" again. This time, the "bitter master" swallowed by Chanel was none other than Italy, and Dolce & Gabbana became the poor "victim".

Compared to Chanel, Hermès, Boucheron and other time-honored luxury goods, Dolce & Gabbana is definitely a rising star, founded in 1985, Dolce & Gabbana is just 10 years old this year. However, it has to be said that Dolce & Gabbana has grown rapidly and has become one of the most important rising stars in Italy's many luxury goods.

Although Dolce & Gabbana is not as good as Chanel, Hermès and LV, and is not the top luxury, it can be regarded as a first-line luxury. However, Dolce & Gabbana's "non-top luxury" attribute is exactly what Kering needs most, because there are too many top luxury goods in Kering's hands now - Chanel, Hermès, Boucheron, Sisley are all top luxury goods.

Top-of-the-line luxury goods are good, of course, but for the broadest middle class in the consumer market, they simply can't afford to consume them. Therefore, the addition of Dolce & Gabbana, together with Clarins, just fills the gap of Kering Group in the area of "light luxury", and can "harvest" the middle class more vigorously - these people are the main profit point.

After eating Fendi and Dolce & Gabbana so easily, Kering really caused a huge shock in the entire luxury industry, especially Bernard Arnault, who was even more stimulated. You know, such a showy thing used to be his Bernard Arnault and the LVMH group, but this time it became Chanel.

It's really unbearable, so Bernard Arnault decided to swing his "snake" body to let some people see who is the number one leader in the field of luxury. Therefore, Bernard Arnault decided to launch his long-planned acquisition plan in advance, so that everyone can see the power of him and LVMH.

Well, Bernard Arnault was about to make a big fight, but he didn't expect that his own backyard was about to catch fire.

Because, Chanel, who had been silent for a long time, actually hit the LVMH group with the idea, and seemed to be poaching them for a wave of corners - this time, Chanel proposed to the LVMH group an invitation to buy the famous French perfume luxury brand Guerlain.

Damn, when Bernard Arnault got the acquisition offer of Chanel, it was like 10,000 grass and mud horses galloping through his heart. You know, Bernard Arnault and LVMH just acquired Guerlain last year, which caused a huge sensation at the time, but this time Chanel blatantly came to pry the corner.

It is conceivable how much Bernard Arnault's heart is in a groove, but in the face of Chanel, who is escorted by the "capital father", he can only swallow his anger. Don't look at Bernard Arnault's usual domineering in the mall, but he can distinguish who can be provoked and who must not be provoked. There is no doubt that the X Fund behind Chanel is definitely an existence that cannot be provoked casually, unless he is tired of being crooked.

However, Bernard Arnault is also a business tycoon with a lot of character after all, and he directly rejected Chanel's provocative acquisition offer. He has never been the only Bernard Arnault to rob other people's things, and it is the first time that someone dares to rob his own things.

However, what Bernard Arnault didn't expect was that when he was fighting wits with Chanel, Kering directly bypassed Chanel and announced the wholly acquired top French luxury brand YSL.

YSL, Yves Saint Laurent, a legendary name in the French fashion and luxury industry, he is not only a brand, but also the essence of a fashion master's life. Yes, YSL was founded by Yves Saint Laurent, but the shares of the company were in the hands of his gay partner, Pierre Berger.

This time, Kering bought YSL wholly from Pierre Berger, because Yves Saint Laurent himself had fallen into narcotics and mental illness at this time.

What is YSL without Yves Saint Laurent?

In addition, Pierre Berger is not a successful businessman at all, and he licenses the brand to inferior goods, so YSL is in a very bad situation now. The timing of Kering's appearance was indeed too coincidental, and the bid was also appropriate, so YSL joined the Kering team so easily and casually.

In fact, there is a reason why Chanel was not asked to come forward this time, but Kering Group directly came forward, and it is related to "Galeries Lafayette" Karl Lagerfeld. Because, the feud between Karl Lagerfeld and Yves Saint Laurent is well known in the fashion and luxury circles. So, it's better not to irritate Yves Saint Laurent this time, after all, this guy is already very bad.

After the completion of YSL, Kering's strength in the top luxury goods such as fashion, perfumes, skin care products, and accessories has been greatly improved again. Especially in the two top luxury fields of fashion and perfume, Kering, which directly owns Chanel and YSL, can be proud of all beings, no way, in these two top luxury fields, Dior can be compared with Chanel and YSL.

However, YSL was a bit of a miasma by Pierre Béger, so Kering directly cleaned up all the brand authorizations by thunderous means, so that YSL's reputation as a top luxury would not be dragged down by the brand licensing of the cheating father.

With so many prey, Kering has truly grown into a super luxury giant!