Chapter 734: The Birth of a Luxury Giant (Medium)

Chanel, which now has the huge financial support of the X Fund, can be said to be the hegemon of the entire luxury industry, and it can really do whoever it wants?

Why? Unconvinced? Yes, it can only withstand Chanel's "franc offensive".

It's not bragging, even Bernard Arsino, the French super-rich, was frightened by Chanel's almost crazy "franc offensive", and if you don't have such a word, you can let people smash endless francs at a disagreement - this is not good.

Don't look at Bernard Arsino, who holds the LVMH group, seems to be a super big guy in the luxury industry, even Bernard Arsinoe thought so before, but unfortunately, after seeing Chanel's "inhumanity", he and everyone knew what the real "capital father" was.

Therefore, the Maison Boucheron family did not withstand the first wave of Chanel's attack at all, and surrendered directly, and Alain Boucheron, the fourth generation of the Maison Boucheron family, finally succumbed to the feet of the franc and obediently handed over the family business of Boucheron jewelry. There's no way, it's not okay if you don't pay it, it's really Chanel's methods are too despicable, not only to lure, but also to coerce from time to time.

You know, the tragic experience of the four members of the Virère Vedmore family is too great a shock to the entire French rich circle, and if it is not good, it will lose the whole family, who would dare to play this? Yes, although there is no evidence that the tragic experience of the Virère Vedmore family is related to the X Fund, and even the Paris police station has come forward to say that this is just an ordinary accident, but who believes it?—— how can there be such a coincidence in this world?

Oh, here Virère Widmore and his family have just been killed, and the eldest son who is the least popular there inherited the inheritance, and sold Chanel to the X Fund, if there are no ghosts in this, there are ghosts. Even, many people directly believe in their hearts that this is simply a conspiracy between Albert and the X Fund.

Well, I have to say that everyone's conjecture is still very correct, but it doesn't matter, this kind of thing can't be caught, everything is nonsense.

Just like Kennedy was assassinated, even if the murderer was caught, it would be useless, obviously a substitute for the dead, just ask you that the Vietnamese monkey's Ngo Dinh Yen Yu party has so much energy? Can they kill the president of the United States? Don't be funny, if they had such a big thing, they wouldn't have been fooled by someone sooner earlier. Obviously, this is just a cover, and it is simply because Kennedy himself killed the cake of Morgan and Rockefeller conglomerates, and the "silver coupon" sent the young and promising president to Huangquan Road.

Again, in the face of powerful capital, everything is spicy chicken.

For the bad nature of these financial giants, the top rich circle in France is very clear, once they see the benefits, they are absolutely ruthless and unscrupulous. So, in the face of Chanel under the rule of the X Fund, who would dare to be this "thorn"? Who doesn't want to live a few more years of rich life as a drunken man?

In this way, Chanel will naturally have a smooth road on the road of mergers and acquisitions, and will eat Hermes and Boucheron so easily one after another. It can be said that it is precisely because of the silence of these top rich people in France that they indirectly condone the arrogant behavior of Fund X. After all, X Fund is so blatant, and no one dares to come forward to say the word "no", or a wave of toughness, so how can X Fund not continue to be unscrupulous.

Speaking of which, I have to say that France is really a group of soft eggs, since the death of Napoleon, the Gallic rooster has died, otherwise it would not have been crushed to the ground by Germany in both world wars.

Since everyone is so face-giving, then Su Chenyu can't help but lead everyone's hearts, in order to expand Kering Group into a real super luxury giant faster, Chanel directly came to a wave of crazy transformation.

After the successful acquisitions of Hermès and Boucheron, Chanel set its sights on a cosmetics company – Clarins, a makeup brand that was not a top-of-the-line luxury product. To be honest, Clarins can only be regarded as a mid-to-high-end makeup brand at best, but the sales volume is too fierce, and later generations directly defeated Lancôme to become the "king of sales" in Europe.

Yes, Kering wants to be a super luxury giant, but a luxury giant can't really be just top luxury goods. Not to mention anything else, such as the LVMH group, in addition to LV, Dior and other top luxury goods, they also have mid-to-high-end products like Guerlain. Therefore, Su Chenyu finally chose Claris for Kering, after all, Chanel, Hermès, and Boucheron are things that are absolutely insulated from the middle class - he will not give up the huge middle class.

However, I have to say that in the area of high-end cosmetics, Kering Group really has nothing to do, after all, Chanel is a makeup company, and it is quite weak in cosmetics. This time, Clarison is only a mid-to-high-end brand, so it really lacks a top-of-the-line makeup luxury product.

However, don't worry, soon, a new target appeared in Su Chenyu's sight, that is, the absolute top luxury in the cosmetics industry - Sisley, a rather niche top makeup brand.

It can be said that in many supermarket counters, Sisley has never appeared at all, there is no way, people take the absolute top route, which is really insulated from wages and the middle class - absolutely expensive to death.

Therefore, after supplementing Sisley, Kering Group will instantly fill its gap in the top cosmetics luxury goods, so as to form a benign complement to Chanel and Clarisson, and "harvest" all the middle class and above.

After making up for the shortcomings of cosmetics, Kering, which owns Chanel, Hermès, Boucheron, Sisley and Claris, is already a supergiant in the luxury sector. However, if compared with the LVMH group, it seems that there is still a certain gap, and even compared with the Richemont group in later generations, it is also a little thin.

However, in terms of market capitalization alone, Kering Group will surpass LVMH Group at this time, and it will leave Richemont Group far behind, and it can be regarded as the first luxury giant. However, Su Chenyu is still a little dissatisfied, he also feels that there are still a few brands under Kering Group, looking at LVMH Group and Richemont Group, his subordinates are simply a big group of "little brothers".

Therefore, Su Chenyu will definitely carry out another "big cleaning......