Brand management is a threshold for many small companies, just as Lu Tao started from Petrochemical University at the beginning, not to mention the brand at that time, even the company was still borrowing other people's qualifications, so it can only sell some small consumables and reagents, which can almost be said to be completely from small to big step by step.

Among the people here, there are also agency brands, but no one will make too much money, once the brand is managed, there are benefits and disadvantages. The advantage is that Lu Tao is now proposing, the price of the brand with the right to act as an agent can be completely high, for example, a product, the manufacturer's pricing is one thousand, according to the previous sales method, everyone can do it, the manufacturer gives the dealer a fixed discount, that to deal with a customer, the competition may be the price, and it is entirely possible that the price of the transaction is very low. Once the brand management is done, the customer needs a certain brand of products, anyway, a unit can do it by itself, and the price is naturally up to them.

Compared with dealers, the advantage is that the price of their own authorized brand can be high, but the disadvantage is also obvious, a customer sometimes needs to buy a product, naturally it cannot be just a brand, so it involves the problem, a dealer can not get the agency of all products, once Lu Tao's platform is implemented, it means that other product dealers are completely competitive, and it is possible to gradually lose customers.

"What if we don't have authorization?" Lu Tao finished speaking, and there were already a few authorized dealers in his hands, and the voice was much smaller, and instead of them, there were small dealers with few agency rights in their hands or no agency rights at all.

Lu Tao pressed his hand, with a smile on his face, and said secretly in his heart: The world is the law of the jungle, and after doing it for so long, it doesn't even have agency, and it doesn't deserve to do it.

Thinking so in his heart, but he didn't say it explicitly, Lu Tao just smiled and proposed his own solution.

"It's easy to do without agency, you can be our Brocade agent, after all, we also know that our company is now in the whole province, whether it is instruments, consumables and reagents, have won the agency rights of many manufacturers. If you think it's not easy to do, you can go to our platform, and we will give you rebates at the end of the year. ”

Lu Tao's approach is not only a compromise plan that he came up with, but a new model designed by combining the practices of some large platforms in the future.

Of course, the specific operation is also more complicated, after all, he provides a platform, and the platform is also to be sold for money, otherwise a platform will be developed, and the maintenance cost in the later stage is not low, not to mention that he also wants to implement it in other provinces in the future.

In addition, if you want to make money under the Brocade platform, unqualified dealers naturally need to pay fees, but the specific operation details and models still need to be discussed in detail, and at present, it is just a general plan.

It's easy to say, plus an explanation, everyone's opposition finally slowed down, and occasionally I don't understand, Lu Tao also took the trouble to explain again, don't look at the presence of some competitors, but after all, there is no manufacturer, they are all shaved in a pot, and everyone knows it in their hearts. Brocade has been able to develop to the point where it is now in just over a year, and if it doesn't have a little relationship, I'm afraid no one will believe it. Relying on the way of the Science and Technology Commission, it can be so smooth, it is everyone's inner speculation, and more importantly, many people have secretly thought of Lu Tao as a white glove form, and it is unknown which god is behind him.

Lu Tao doesn't mind what people think, the implementation of the platform procurement model is the trend of the times, not a single person or a few companies can be changed together, what he has to do is to do everything as much as possible before the general trend.

With the identity of the reborn, if he is still like the group of people in front of him, only staring at the small profits in front of him, then he might as well buy the land directly.

In the sweetness, Lu Tao did not forget to add a little bit of Liwei. are all competitors, recently I have been encountering someone in the secret, he is too lazy to inquire one by one, the original opponent did not stare at this group of people, wasting time and energy on this, the gains outweigh the losses, it is better to take this opportunity, directly to tell everyone to go.

To sum it up, it is a paragraph: fair competition, Brocade is completely acceptable, each has its own way, even if it is Brocade, it is impossible to squeeze out all dealers, and make stumbling blocks behind his back, then don't blame him Lu Tao is not welcome, don't say that he will not leave a way to live, he has a way to deal with these people. How many people are very irregular at the beginning, and when the time comes, it is too easy to secretly play tricks with their own understanding of the future, who knows the direction of the policy trend better than themselves? Who does not have the slightest shady deed behind the scenes?

In the final analysis, the pattern and knowledge are too small, and they have not yet seen the impact of the Internet on this industry, so everyone chooses to fight in the nest at every turn, and in a few years, when the small products made by these people can be queried on the e-commerce platform, not to mention eating meat, I am afraid that it is more difficult to drink soup.

The reason for eating a happy meal is very simple, because on the bright side, Lu Tao solved everyone's doubts, of course, it was all on the surface. Shopping malls are like battlefields, they are all small bosses, noisy, and they will not turn their faces and leave directly.

Solving the small dealers, Lu Tao is also relatively happy, no matter how big or small he does, it is a dangerous thing to always be secretly stared at. Even if he has worked hard to make the company formal, in private, there are some things that cannot be avoided, after all, the general environment is like this. If you want to become bigger, you can't do without the support of the government, which is caused by the environment, and has nothing to do with insight and ability. All he can do is adapt, not to the extent of change.

"Lu Tao, can you come to my office?" The next morning, Lu Tao was just getting ready for work when he received a call from a teacher.

"Who are you?" Lu Tao was stunned for a moment, and he didn't hear who was on the other end of the phone for a while, after all, there was no caller ID yet, and he didn't save it.

For business, Lu Tao still adheres to his previous habits, is very polite, and will not be angry because of the commanding tone on the other end of the phone.

"Didn't you leave a business card for our office before, I'm Wei Dong from the Drug Research Center. ”

"Hello, do you have any projects here?" Lu Tao thought of this person in his mind, and the impression was that it was really not good, so he replied politely.

The reason for the bad impression is very simple, because Lu Tao remembered that he had visited this person a year ago, and he was directly kicked out by others at that time, it can be said that it was the first time that Lu Tao was rejected so thoroughly, although he was contacted twice, but there was no need to hang up directly every time, and after some judgment, Lu Tao directly listed it on the list of dead customers, and he didn't care about him.

I didn't expect to take the initiative to come to the door now, so Lu Tao asked politely. For some customers, it may take a long time to persevere, but everyone has their own judgment, rather than wasting time on customers who are obviously low in the closing rate, it is better to spend more time on key customers.