Chapter 271: Vertical and Horizontal

There are not many dealers in the province at present, and in Lu Tao's eyes, many of them are petty fights. After all, he has seen the Internet wave and experienced the era of fierce competition, Lu Tao knows that a good leader is very important for an enterprise to become bigger, especially with a forward-looking vision and pattern and mind, in order to rise in the future trend. Among these people here, there are many people who have ideas, but when it comes to understanding the future, there is absolutely no one who can compare with themselves.

"Mr. Lu, if you do this, how will we do business in the future?"

At a large round table, the talents had just arrived for a while, and the greetings between each other were not finished, and the atmosphere became a little unusual with this sentence.

"Yes, Mr. Lu, doing business, pay attention to fair competition, the big guys don't say anything else, you have your ideas and relationships, but these people we are doing are not short in time to do various schools, if you want to talk about the relationship, maybe not as deep as you, but we really want to join forces, you Brocade can't handle it, let alone a big family. “

"Your Brocade reagents are good, but now the imported ones are slowly entering the country, and now if you don't have the advantage of the local dialect, we may not be able to do you. ”

All of them were dealers in the province, and seeing that Lu Tao didn't speak, they couldn't hold back one by one, and began to talk nonsense.

After hearing everyone finish their complaints, Lu Tao smiled, stood up, and said loudly: "I know that the implementation of the procurement platform by Brocade in the province has moved your interests, and I admit this." The reason why I am here today is to tell you about it. ”

Lu Tao said very sincerely, so everyone looked at me, I saw that you suddenly quieted down, and waited for Lu Tao to continue.

People who have become accustomed to a way of doing things, in the face of the upcoming new things, few people can break the routine to accept and cater to, the first thing that comes to mind is the impact on their own interests and the difficulties that will be encountered in the future business.

Lu Tao continued: "Presumably everyone is now clear that the country's bidding law has been introduced, although there are no regulations on reagent consumables, mainly focusing on some equipment, but who can say for sure, reagents and consumables will not go through the form of bidding in the future?"

Lu Tao's rhetorical question immediately caused another commotion.

"What's wrong with the bidding? Even if it's instruments and equipment, can't you also rig bids?" said someone who expressed his attitude.

"Mr. Liang is right, each has its own way, and now participating in the bidding, there are a lot of collusion and bid-rigging, I still don't believe that the country can find out all of them?"

"How to bid for reagents and consumables? So many products, each research group and the teacher need different, can't you still do a bidding for hundreds of thousands of yuan, right? That is a waste of manpower and material resources, even if we think it is nothing, I am afraid the school will not agree. ”

"Mr. Lu, don't be alarmist, as the saying goes, the soldiers will block the water and cover the soil, and the reagent consumables will be tendered, I don't know how many years later, what we are talking about today is that you are now implementing the platform in the province. Everyone is a small dealer, unlike your Brocade, do production, wide access, more resources, we rely on the school can be scientific research institutes into the service, you platform to engage, everyone must go from your platform, but also said to engage in what brand management, then there is no agent brand is not able to sell?"

"Yes, yes, it's nothing to engage in a platform, it's a big deal that we all settle in on your platform, the key is your brand management, do you say it's easy for us to make some money? There are old and young, usually earn a little hard money, which teacher needs what, let's go everywhere to find, the competition is a service, not only that, but also to advance money first, encounter slow accounting, sometimes the home can not open the pot, all night can not sleep, your brand management out, we can not get the agency authority of each manufacturer, how do you do business?"

I have to say that this person's words talked about the psychology of the people present, so it immediately resonated, and he was a little dissatisfied with the rapid growth of Brocade before, and listening to this at this moment, it was even more indignant.

"I see, what Mr. Lu means, I'm afraid that let's all sign up to become his Brocade agents. Honestly, it's not impossible, but only if you give us a good discount, or no one will want to push it for you. “

Between manufacturers and distributors, in fact, it is a win-win relationship, and brand management is generally more appropriate for the school to do. However, in order to keep most of the direct customers in the hands of Brocade, Lu Tao relied on the relationship of the Science and Technology Commission to give such a suggestion, and the backlash caused by the failure was really big.

In fact, as long as Lu Tao does a good job, it can also be pushed down by relying on the strong implementation of the Science and Technology Commission, but it involves another aspect, that is, a lot of direct customers.

Engaging in scientific research, in the eyes of people who don't know how to do it, is a very high career, and it seems that the salary is also very high, but it is not.

The basic salary of scientific researchers is not high, and under the pressure of life, they must think of other ways, usually two or three ways. One is to strive to improve their academic level, relying on the level of scientific research to improve, apply for some project funds or cooperate with enterprises, of course, the premise of this method is that the academic level has indeed been improving, no matter what impact factor is published papers, or what technology has been made, in short, there must be technology. As for the second type, it is natural that some people can't be on the table, and Lu Tao has been doing it for so long, and he also understands it.

It is precisely because of this that when the platform is implemented, in addition to dealers, the response from direct customers is also relatively strong.

In his opinion, as long as the brand management is done well, where are people willing to buy it, and what specific transactions are there in private, he will not ask, he will do his own platform, the cooperation of cooperation, and the blow of the crackdown, will not have any impact, but it is a little underestimated the idea of many users.

"Ladies and gentlemen, the matter of brand management is indeed a little negligent on my side, and some things have not been taken into account. Lu Tao said with some solemn apologies.

"But if you think about it, is brand management also beneficial?"

"What's the benefit? We don't even have agency, and we've always come to the door for what the customer wants. ”

"The money is all earned by your big company, what good can we have, drink the northwest wind?"

Lu Tao waved his hand: "Haven't you thought about it? If it's a brand, you can only sell it? What will this price be?"