035: High-end brand

035: Premium Brands (Page 1/1)

With the advent of the 'Huaxia Changxing', the automotive business of the Universe Group seems to have risen in sight.

The first model, which was limited to 100,000 units, had ups and downs in sales data, which was a fledgling performance.

Later, the 'Cosmic Freerunner' came out, and the peak number of Cosmic Group's car sales reached 50,000 in one fell swoop, which was very eye-catching.

Although the sales volume of 'Cosmic Walker' has fallen to the level of 15,000 at present, it has not lost its competitiveness from the overall level of the Huaxia automobile sales market.

The advent of the 'Kirin' model has made the Universe Group truly worthy of its name, at least, this enterprise mainly engaged in the automobile business has begun to really make automotive products.

Now with the 'Huaxia Walker', it is even more full-fledged.

It's just that things that should be celebrated are a little helpless.

As the old saying goes: if you don't have a long-term future, you must have near-term worries.

Lao Chang has no immediate worries, but he has long-term concerns.

He has never forgotten the annual sales of 1.5 million cars set by himself.

The birth of 'Huaxia Walker', at present, is certainly gratifying, but it seems that there is still too much to achieve such a grand goal.

In addition, due to the decline in sales of 'Cosmic Walker', Lao Chang has also begun to have a lot of worries and worries.

That is, the advent of new models seems to have a great impact on the sales of old models.

With this in mind, he began to be more cautious.

In the automotive industry, the impact of the launch of new models on the sales of older models has always existed.

But in general, it is related to the sales period of each car.

However, due to the adjustment of this year's strategic goals, the situation of the Universe Group is relatively special, and there is no way to consider such factors.

After making a sales plan at the beginning, the way to achieve the goal is to add new models.

But now it seems that there is a big conflict with reality.

In the office, I often fall into deep thought.

……

With the explosion of the Universe Group's 'Kirin' model, although there was no such storm-like purchase scene in the market, once it came out, it reached sales of more than 30,000 units, which attracted a lot of attention and shock in the industry.

And with the increase of word of mouth, in the future, the 'Kirin' model will only increase.

However, the 'Kirin' model was in the limelight for a short time, and it was overwhelmed by another shocking news.

Great Wall announced that the Huaxia high-end SUV brand 'Mingjiang' was announced.

Zhao Tian had already handed over the technical information of the four famous models to them a few years ago.

It's just that I didn't expect that after more than two years, Great Wall Motors decided to announce it.

And, judging from the notice of Great Wall Motors, it seems that they have set up another stove and are ready to separate these four models.

As they have always done, the pickup truck and sedan businesses are separated.

Later, Haval re-established the company on its own, shaping a new concept and building a new company to accomplish it.

In terms of quality, after Great Wall Motors has a certain degree of technology accumulation, it is a separate part of the capital, and wholeheartedly launches the upgraded 'light luxury' Weipai Automobile of civilian SUVs.

And with good results.

Now, it is directly announcing to the world that this time, they are going to enter the high-end brand.

High-end, for the current material life is gradually rich, this word seems to be commonplace.

But for domestic car companies, this word is extremely unfamiliar, and even so unfamiliar that they don't seem to have thought about it.

It's not that I don't dare to think about it, but I really don't dare to think about it.

High-end, that means enough technical accumulation, capital, heritage, etc., after all this, there may be high-end.

What's more, domestic cars have always been synonymous with cheapness, and they have nothing to do with high-end.

Even if many people have been preaching for the sake of national backbone or other encouraging mentality, the Huaxia automobile industry will eventually have gratifying results with the improvement and completion of various industries.

It's just that the echo is high, but the reality is bleak.

More realistically, most of the domestic car companies are choosing more stable and market-based low-end models for manufacturing in order to survive.

And the Great Wall took the lead in breaking this confinement and proclaimed it to the world.

They're going to build high-end SUVs.

And it is a high-end SUV of pure independent brand.

This move also happened to coincide with what their boss Wei Junjun said when he took over Great Wall Motors: If you don't build the best car, you might as well go home and farm.

It has been more than 30 years since this sentence was said, but fortunately, although the time span is a little longer, it has finally come to fruition.

The "famous general" brand, like several of its models, is famous and will lead the industry.

When Great Wall Motor announced this news, it also announced the information of one of the models.

'Model name: Ying Zhaoyun;

Length, width and height: 5210×1941×1850mm;

ENGINE: 3.5 ST;

Horsepower: 490Ps;

……’

With such a size and such a power, once it came out, while being shocked by high-end brands, most people in the industry were shocked again.

In terms of the original preconceived impression, everyone's opinion on Great Wall Motors has formed a certain pattern.

Even if you are shocked by Great Wall Motor's announcement to enter the production of high-end SUV cars, all this seems to be traceable from the original launch of light luxury SUVs by Great Wall Motors.

Judging from the promotional technical information of the new model, when this model has a violent power of up to 490Ps, people's hearts are flying for a while, and there are thousands of thoughts.

You know, maybe such a surging engine, put on some old car brands, will still cause many people to sigh, but they will soon be accepted.

After all, in terms of habitual thinking, others can do this.

can be put on Great Wall Motors, or Huaxia car companies, these will inevitably be indigestible for a while.

is like a well-known poor family, suddenly one day he said that he wanted fine clothes and food, which inevitably made people suspicious.

And Great Wall Motor's move seems to be so.

What shocked everyone even more was that when Great Wall Motors announced that the price of the 'Ying Zhaoyun' model would start from 500,000, almost no one said anything anymore.

Not speechless, but shocked to the point of speechlessness.

When has there been such a precedent for the level of domestic cars?

When has there ever been a precedent for such a price?

Even though there are some car companies with a certain pedigree, they have launched so-called purely domestic models, raising the price of cars to more than one million.

But in fact, a discerning person will know at a glance that those are just boring actions to earn some eyeballs after picking up people's teeth.

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