036: Strategic Issues (Page 1/1)

Great Wall Motor's move is very encouraging.

Zhao Tian also secretly praised this.

To be honest, it is really surprising that Great Wall Motors launched the 'Famous General' series after more than two years of hibernation, or accumulation.

After all, what he gave at the beginning was a complete set of technical information.

That is to say, as long as Great Wall Motors has enough equipment base and other channels, after getting a complete set of technical information, it will start to create a model, and there is no problem at all.

But it took more than two years to take these models out, and I have to say that in terms of attitude, Great Wall Motors' seriousness made Zhao Tian praise.

As the saying goes: even if you make salted fish, you must make the saltiest one.

But when he was amazed by Great Wall Motors, he often came to the door again with trouble.

Originally, two models in a row had come out, and Chang Chang should have been happy, but when he entered the office, his brows were tight and his face was sad.

Needless to say, Zhao Tian also knew that he must be in trouble again.

"Chang Dong is being bullied at home, his face is so ugly?" Zhao Tian seemed to be in a good mood when he was excited by Great Wall Motors, and when he saw Lao Chang walking in with a gloomy face, he joked.

Lao Chang had a bitter face, but he didn't answer Zhao Tian's words, and said bluntly: "Zhao Dong, in terms of automobile business, I think the status quo may need to change. ”

"Oh?" Zhao Tian's face straightened.

He thought that maybe there was a problem in some small details, and he often came to him for support.

But I didn't think about it, but when I opened my mouth, it was a matter of the automobile business as a whole, so I couldn't help but be cautious.

"What needs to change?"

Lao Chang exhaled, but shook his head.

This made Zhao Tian confused.

Although Lao Chang didn't know how to change, he said: "Actually, I haven't thought about how to change it in detail. ”

Zhao Tian's face darkened.

Why, if you don't know anything, you come to him to talk nonsense, and when he becomes a prayer house.

It's just that Zhao Tian knows a little about Lao Chang, and he knows that he won't be untargeted for no reason.

Suddenly uttered these words.

It's just that he said such a sentence for no reason, and Zhao Tian didn't know what the specific reason was, and he talked about how to solve it.

I had to be patient, got up and sat down opposite Lao Chang, and handed out a cigarette.

When a wisp of green smoke floated up, Lao Chang seemed to have a soul, and Fang Cai said: "In fact, the situation is a little complicated, that is, about this year's sales planning, it is a little difficult to do." ”

Zhao Tian seemed to understand a little when he heard it.

I'm afraid that the sales of 1.5 million cars are too huge, and I often feel too much pressure and feel powerless, so I may want to reduce it.

Thinking like this, Zhao Tian also secretly agreed.

In fact, when Lao Chang proposed a sales plan of 1.5 million units, although Zhao Tian agreed with it on the surface, he had actually been waiting for Lao Chang to find him, and he could readjust this goal in private.

Otherwise, such a high goal sounds very exciting, but if it is to be achieved, with the current situation of the Universe Group, it is too slim.

But Zhao Tian had not been able to wait for Lao Chang to come to him for a consultation.

But I didn't think that after a few months, I often came to complain.

Seeing his difficult face, Zhao Tian felt that he might be a little embarrassed, and he couldn't say anything about lowering the planning target, so he tried to ask: "In this way, several businesses of the group this year have not yet been completed, which has a great impact on the overall automobile production." Taking this factor into account, we can try to lower the original planning target of 1.5 million units as appropriate, and we can also ensure better completion. ”

It's good to be ambitious, but it's also realistic.

This is Zhao Tian's idea.

Lao Chang looked confused and blurted out, "Hmm, why lower?"

Zhao Tian was also a little confused for a while.

Isn't that what you're here for?

Lao Chang pondered for a while, looked at Zhao Tian's stunned expression, and realized that it might be his own words that caused a misunderstanding just now, and even explained: "Zhao Dong, you misunderstood me, I don't have the idea of lowering the sales target." ”

Zhao Tianyi stretched out his hands, "Okay, then tell me what you think." ”

It wasn't until Lao Chang explained that Zhao Tian didn't know that it seemed that this product would not hit the south wall and would not look back.

As he goes, "I'm here to find a better way to achieve my sales goals." As I just said, it seems to be a bit hanging according to the current development ideas. ”

The current development plan is naturally to develop more new models step by step, and use the strategy of multiple models to fill up the quantity, so that the goal of 1.5 million units can naturally be piled up.

Zhao Tian nodded, and said thoughtfully: "Yes, although two new models have been released recently, which seem to be not inefficient, but from the perspective of the overall situation, it is still not enough." ”

Zhao Tianke knows that although the group seems to have been smooth sailing recently, it has been less than three months since Chang took over the automobile business, and two new models have been launched one after another.

But he knew that the 'Huaxia Changxinger' model had only been prepared for so long and the manpower and material resources cost were very huge.

The "Descendants of the Dragon" brand is rushed to a node and comes out of the world, which is just a coincidence.

One of the two models is already on sale, and the other is coming soon.

However, in the follow-up planning of more new models, there is no movement, which inevitably makes people a little anxious.

"It's not just about the efficiency of developing new models, but also about other aspects. ”

Zhao Tian's face froze, and he asked, "What's the problem?"

Lao Chang sighed, his eyebrow bones were uncertain, and he said in an uncertain tone: "Maybe we have some problems in model selection and market positioning." ”

Zhao Tianxuan's eyebrows straightened up, and his face was solemn.

He knew that any of the problems that he often talked about were not small problems.

The choice of model was mentioned by Lao Chang, and Zhao Tian's heart was instantly pinched.

On the four models owned by the Universe Group before and after, Zhao Tian put them together at this time and found that the similarity of these four cars was too high.

Similarity, naturally, refers to the fact that the mainstream parameters of these cars seem to belong to the same type.

Zhao Tian's original idea was to build a car to create the appearance of a convenient driver.

But I didn't expect that from the first car to the fourth model, it seems that it has been using the pattern that is higher than the sedan model, but lower than the SUV model.

In addition, in the price range, the blind pursuit of accurate market positioning, and the concept of not too big a gap, let the four cars before and after, in terms of the actual price difference, remain in the range of 40,000.

To put it bluntly, these four cars are almost carved out of a mold, and then they just change their appearance.

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