015: Civilized practices
A month later, Cosmos Electric officially supplied the goods.
The silent battle for the security system with Volkswagen and other allied companies officially began.
Volkswagen and other joint companies originally invested in the construction of a security system electronics factory, which was directly controlled by the relevant departments of the city, and invested nearly 10 billion yuan, and seven car companies such as Volkswagen invested 7 billion yuan, with a total scale of more than 15 billion.
and named the security system electronics factory Seven Seas United Electronics Manufacturing Company.
Seven Seas United is a world-class company in terms of site size, equipment configuration, and talent.
In the first phase, the production capacity of Seven Seas United has already exceeded the supply of 300,000 driving safety systems per month.
Moreover, during the gap period of the construction of Cosmos Electric Company, it has gradually occupied most of the supply side of automobile manufacturers with a low-price strategy.
At the beginning, the price of each security system of the Cosmos Company was 3,000 per unit in China, and in order to seize the market, Seven Seas United Company used its own security system at a cost price of more than 3,000 to supply to the market at a price of 2,005 per unit.
This also means that for every unit sold, they lose close to a thousand.
In the past three months, with less than a million units of security system shipped, Seven Seas United has lost nearly a billion dollars.
At the beginning, several companies agreed with the strategy of 'occupying the market at low prices' initiated by Volkswagen, but now that the market is almost over, even if Seven Seas is rich, it can't help but consume it like this.
So the price increase is imminent.
During the normal supply of Cosmos Electric, Seven Seas United also issued a notice to their suppliers: the price of each driving safety system was increased to 7,000 units.
The price of Cosmos Electric Company for domestic car companies is 4,000, and the price for foreign car companies is 12,000.
It is also limited to car companies outside the sea market area.
In the first week, Cosmos Electric's order volume increased by 15% month-on-month, while Seven Seas United's order volume did not change.
In the second week, Cosmos increased its order volume by 13% because the production capacity of the workshop had been maximized and it could not afford to take on more orders.
According to the current number of orders, the monthly production capacity of Cosmos is about 120,000 units.
Seven Seas United's order book volume was not affected much during this period.
Because the safety system is purchased wholesale as auto parts of various car companies, there are no retailers or individual customers, and there is no word of mouth in the market comparing the two.
Seven Seas United's senior management had already paid great attention to the launch of Cosmos Electric's new product, and they found that the security system produced by Cosmos was much more technologically mature than their own product in terms of ICC control center.
Coupled with the price gap of nearly 3,000 in the middle, these two disadvantages made the executives of Nanami Company depressed for a while.
It's only half a month later, and seeing that the order volume of their company has not declined as imagined, they are all happy.
For this reason, several foreign high-level executives of Seven Seas United Company even held a special celebration party, and some foreign high-level executives even said after drinking: "As long as it is a foreign-funded enterprise, there is no failure in China; the index of Chinese consumers' psychology of admiring foreign countries has reached the point of hopelessness; we will always be their emperors!"
It's almost very straightforward.
In the third week, the order volume of Cosmos Electric Company was saturated, and in a short period of time, there was no capital to add new factories to expand production capacity.
Seven Seas United's order book remained unchanged and almost unchanged.
That's right, their party is still going on.
During this period, car companies that have not received orders from Cosmos Electric Company have begun to harass the electric company uninterruptedly.
What's more, some car companies that have not received orders have sent people to station at the gate of the Universe Electric Factory, and as long as they see the vehicles shipped, they will rush up.
They don't grab.
It is to block the shipped vehicle, let the driver contact the manufacturer to be shipped, and then communicate with him to buy at a high price.
It's okay not to sell, and those who are stuck in traffic will not walk around the delivery car.
This is a very shameful approach: if you don't sell it, I won't rob it, but we won't let you go.
After all, everyone has a responsibility to build a harmonious society!
After Huang Houcai learned of such a situation, although the goods had been left, he was at the gate of his factory anyway and urgently reported the specific situation to Zhao Tian.
In the office of the chairman of the board of directors of the Cosmos Corporation.
The three directors gathered together.
"Brother Li, how can you solve this kind of thing?" Zhao Tian asked Li Minghao, who was becoming more and more haggard on the side.
"Well, well..."Li Minghao rubbed his black beard, obviously he hadn't taken care of himself for a long time, and suddenly threw the problem to Lao Chang: "This kind of affairs still depends on Mr. Chang." ”
"I..." Chang Chang has not smoked a cigarette evenly, he has been staring at the establishment of the sales website recently, and the two black eye sockets are the same as if they have just been released from the zoo, who knows that Li Minghao threw the problem to himself without a lower limit, and was shocked, and the half-swallowed cigarette suddenly choked on tears.
After taking a breath, he glanced at Li Minghao helplessly, but saw that he looked like a matter of course, and felt a little aggrieved inexplicably, but he still thought about this problem carefully and said: "The root cause of this problem is the lack of production capacity of our electric company. ”
In fact, since I came to the former ZT company, I have always wondered a question: why does the company never take out loans?
Taking advantage of this incident, Lao Chang also had the heart to test Zhao Tian's attitude, trying to find out what he was thinking.
When it came to the loan, Li Minghao's expression was a little complicated.
Zhao Tian groaned slightly, shook his head and said: "It is impossible to take out a loan, and I will never take out a loan in this life." ”
When the predecessor of ZT Company was established, it relied on Li Minghao's mortgage to raise all the money.
People who have never been in debt will never have that feeling of sinking in life and death every day.
Of course, Zhao Tian must have never experienced it.
But he knows how Li Minghao survived at the beginning, to put it bluntly, if there was anything wrong when ZT company first started, I am afraid that the current Li Minghao has become a Li ghost.
That sense of pressure is also what Zhao Tian experienced when he looked back on the past after he had a certain amount of experience in the past few years.
What's more, there are such dirty things in any loan, and as for what they are, he doesn't want to think about them too much.