The current situation of the development of China's cultural industry, the concept of cultural industry, the characteristics of cultural industry, the current problems of China's cultural industry, how to better develop the cultural industry, the term cultural industry, this term arisesAt the beginning of the twentieth century.

Originally appeared inCo-authored by Horkheimer and AdornoIn the book "The Dialectics of Enlightenment". itThe English name of the company is CultureIndustry.

First, the concept of cultural industryAs a special cultural form and a special economic form, the cultural industry has affected the people's grasp of the essence of the cultural industry, and different countries have different understandings of the cultural industry from different perspectives.

UNESCO defines cultural industries as the activities of producing, reproducing, storing and distributing cultural goods and services in accordance with industrial standards.

It is defined from the perspective of industrial standardization of production, circulation, distribution and consumption of cultural products. Countries around the world define the cultural industryThe United States does not have a reference to the cultural industry, they generally only say

"Copyright industry" is mainly defined from the perspective that cultural products have intellectual property rights. The Japanese government, on the other hand, believes that all industries related to culture belong to cultural industries.

In addition to traditional performances, exhibitions, press and publication, it also includes leisure and entertainment, radio, film and television, sports, tourism, etc., which they call it

"Content industry" emphasizes the spiritual attributes of content. Our country is right

"Culture and related industries" are defined as activities that provide cultural and entertainment products and services to the public, as well as a collection of activities related to these activities.

Although countries around the world have different definitions of cultural industries from different perspectives, the basic characteristics of cultural products such as spirituality and entertainment remain unchanged, therefore, the cultural industry is the production, circulation, and consumption activities of cultural products with spiritual entertainment.

Paramount DreamWorks 2. Cultural service industries in the form of labor services, such as theatrical and dance performances, sports, entertainment, planning, brokerage, etc.

Industries that provide cultural added value to other commodities and industries, such as decoration, decoration, image design, cultural tourism, etc.

The scope of China's cultural industry in Zhouzhuang Ancient Town: 1. Production activities of cultural products (including goods and services) such as creation, manufacturing, dissemination and display with culture as the core content to directly meet people's spiritual needs; 2. Auxiliary production activities necessary for the realization of the production of cultural products; 3. Production activities (including manufacturing and sales) of cultural goods as the physical carrier of cultural products or tools for making (using, disseminating and displaying); Production activities (including manufacturing and sales) of special equipment necessary for the production of cultural products.

Characteristics of the cultural industry 1. Culture in the cultural industry refers to popular culture and popular culture. Therefore, the main content of the cultural industry is entertainment and media, that is to say, the cultural industry must first be oriented to the culture of mass consumption.

Second, the cultural industry is not the restoration and reproduction of history and culture, but relies on innovative content to provide products and services.

For example, the BBC's new drama "Sherlock", which has caused great repercussions around the world, is set in modern times, and the plot is not confined to the original book, or even completely different.

Sherlock Holmes is more high-tech, and detective methods are more brilliant. 3. The cultural industry is an industry, that is, an industry, and it is the mass production of industrialization.

Therefore, it is a market behavior dominated by enterprises, and it is an industry that should think backwards from consumer demand, rather than forcing consumers to accept the concept of artists and cultural people.

For example, thanks to Apple's

The "local tyrant gold" iPhone fits in with China

The "local tyrant" complex has sold well, and other major mobile phone manufacturers have followed suit. Tyrant gold

Fourth, the cultural industry is composed of many industries, not one industry. Therefore, it requires the sharing of content resources and the creation of an industrial chain.

Compared with other industries, they are more intrinsic industrial associations, and they also need to reflect the improvement of economies of scale and added value through industrial chain operation.

Fifth, the cultural industry needs creativity, but it is not necessary to have a cultural industry with good ideas. The creativity required by the cultural industry is not the creativity of working behind closed doors, but the creativity of reverse thinking.

It's not an individual's idea, it's a product or an industry's idea. For example, the design of the emblem of the Beijing Olympic Games and the mascot Fuwa is full of creativity and fully demonstrates China's culture.

Moreover, these are all selected from the entries of Chinese at home and abroad, which can be said to be a better representative of Chinese culture.

6. There is competition between the various industries in the cultural industry. VS e-book paper book seven, in the era of knowledge economy, the cultural industry will become the leading driving industry, there is a close connection between other industries and cultural industries, the cultural industry can promote the structural upgrading of the manufacturing industry, but also can stimulate the consumption of other industries.

8. The cultural industry is an industrial cluster that combines talent-intensive, technology-intensive, culture-intensive and capital-intensive.

Therefore, large enterprises in the cultural industry must have stronger management capabilities than the manufacturing industry, and also need a more attractive corporate culture.

Animation production company

"Pixar" with its superb production technology, huge capital investment, and excellent scripts, has produced a large number of world-renowned excellent animations, and it has also gained greater benefits.

9. The cultural industry is where content is king, so we must pay attention to content stories, including programs, event exchanges, creativity and celebrities.

For example, games, the ten largest game projects or companies account for more than 90% of the total game market, and the cultural industry with hardware thinking is doomed to failure.

10. The cultural industry is an entertainment, experiential, participatory, and fashionable industry, and its main consumers are teenagers, so the cultural industry is mainly an entertainment frontier industry.

Therefore, the creation of cultural symbolic sculptures and the revival of traditional cultural historical celebrities, cultural symbol cities, sacrificial activities, focus on the exhibition hardware of tall buildings, slow-paced animation television, etc., can not well meet the direct needs of cultural products and services