In order to win over Michael Bay, Mark has made a lot of money, and the bid is so high that no one in the Big Six can match, don't look at the entire film critics who are proud of scolding Michael Bay, his three axes are quite powerful, and he is quite popular in film companies, and some film companies want to recruit him.

Michael Bay and Emmerich Rowland, two top commercial directors, are not well-known among film critics, but they are still quite popular, and now Emmerich's blockbuster "10,000 Years Before History" failed miserably, and the box office and beer collapsed, which is considered a failure in the character accumulated in "The Day After Tomorrow", but

was immediately invited by Pascal of Columbia Pictures to direct the billionaire production "2012", and the treatment was the same.

In this way, these two top directors were both recruited and became part of MM, and MM became the most powerful of the six giants, with Mark leading the way, including veterans like Martin Scorsese, as well as Ron Howard, Sam Raimi, Michael Bay, and Emmerich Rowland.

In terms of signing stars, it is not inferior to the five major brokerage giants, because of its excellent and powerful star-making ability, it has become the most popular company for actors in Hollywood, Kristen Stewart said: "Joining MM means that your career has taken a step forward. ”

All the actors who have joined MM have basically improved, and some are still a few jumps, MM led by Mark has become the champion of the Hollywood box office and Oscars for two consecutive years, and this year it is also the internal champion, but Warner's "The Dark Knight" is too fierce, Beimi swept 500 million, is moving towards 600 million, and suddenly became the current champion, but this cannot drown out its brilliance, he is a strong competitor of Warner Bros.

Hollywood has changed greatly in recent years, and it has changed from seven to six at once, which makes people who are used to the Big Eight a little uncomfortable.

The world is changing so fast that many people can't adapt to it, this is a kind of old and helpless, right?

Since Hollywood became the center of the film industry in the 20s of the last century, the goal of producers is how to achieve the standardization of film production, and producers have classified Hollywood films, such as action adventure films, comedy films, disaster films, gangster films, horror films, science fiction films, war films, drama films, series films, and so on.

The same kind of film is produced in the same way, but in different forms, so as to maximize the "creation" of the audience, attract the audience, after the 90s of the last century, the film and television entertainment industry has formed a situation of five major media groups competing for hegemony, and their distribution and production of films accounted for 75% of the total.

The five major groups are: Time Warner Group, Disney Group, General Electric-controlled NBC/Universal Pictures Group, News Corporation, Wilcam Group, (Sony's not yet comparable to these large groups) these media groups are centered on film and television programs, forming a vertical monopoly and a horizontal monopoly, vertical monopoly refers to the media group controls the production, distribution and broadcast channels from the film, horizontal monopoly refers to the media group formed films, DVDs, television, newspapers, publishing, theme parks, series of products and other industrial chains.

For example, News Corporation controls 20th Century Fox Film Studios, Fox News Network, Wall Street Journal, Harper Collins Publishing Group, etc., while Time Warner Group has Warner Bros. Film Studios, CNN, HBO pay TV channels, Warner Music, Time Magazine, etc., and movies have become a part of the huge cultural industry "empire" in the United States, closely interlocking with other entertainment products, helping each other, and forming a chain of products like Coca-Cola and McDonald's.

The Disney Group is more typical, with its subsidiaries including the United States Broadcasting Company, Disney TV Channel, Miramax Film Studios, DreamWorks Animation Studios, Disney Theme Parks, Disney Series Stores, etc.

Political commentator Neil Gabler astutely pointed out when Disney bought the United States Broadcasting Corporation in 1995 that a revolution was taking place in Hollywood's film and television entertainment industry. "By bringing together film, radio and television, books, the producers have the power in their hands." Esner, the former president of The Disney Company, also said, "The Disney Store promotes consumer products, consumer products promote theme parks, and theme parks promote TV shows." Promote the Disney Company through television programs...... It's consistent thinking."

Hollywood blockbusters are the "top priority" of commercial films, in the 70s of the last century, the tax law reform of the United States, film investment can not be taxed, the studio has increased investment in film production, led by directors such as Steven Spielberg and George Lucas, produced a number of high-cost large-budget films, such as "The Godfather", "Jaws", "Star Wars", etc., box office revenue has exploded, in 1975, the box office revenue of the first round of "Jaws" reached 260 million US dollars, "Star Wars" $307 million in pockets.

The huge market potential stimulates producers to "make a fuss" around blockbusters, and the upgrading of the film industry has also begun, with large screens, stereo sound and comfortable seats becoming standard equipment in movie theaters, and film, television, videotape and series of products are more closely integrated, although Hollywood produces four or five hundred movies every year, but only a few twenty or thirty top-ranked blockbusters really bring huge revenues.

In 2004, there were 19 films with a box office income of more than 50 million yuan, with a total box office of 1,820.7 million US dollars, accounting for 19% of the total box office, of which 3 films with a box office income of more than 100 million yuan, accounting for 9% of the total box office, while the average box office of the other 464 films released was only 16.6 million US dollars.

Blockbusters have also become the main form of film and television output in the United States, and have created huge profits, according to statistics, international box office blockbusters such as "Casino Royale" and "The Da Vinci Code" can increase the film's revenue by more than 70%.

Mark Miller, a professor of media studies at New York University, points out in his book Through the Movies that Hollywood films have two characteristics, value dissemination and profit pursuit, which are integrated and sometimes contradictory. Driven by the new technological revolution and globalization, the experiences and problems of Hollywood movies are no longer just American problems, but increasingly global problems.

The rise of these large companies and their control of the market have formed a monopoly, but this is a multi-monopoly and the audience can no longer see the situation of independent film companies blooming in the 90s, when the smash hit independent film companies either went bankrupt or merged into media groups, and even companies like Pixar, DreamWorks, and MGM could not stand up, let alone other companies.

This is an era of rapid change, MM is the latest rising media group, after the rapid acquisition of Columbia Pictures and MGM, has its own TV network and DVD sales network, in terms of traditional business mix, they are far inferior to Time Warner, people's cable network plus TV network, and several national newspapers, self-contained ecology, market share and influence are deep-rooted, several large media groups, each has its own advantages, the only thing in common is to have a giant film company and production, distribution and sales system, but also have a TV Internet sales system。

MM took the risk so fast because of Mark, the top strategic investment master of our time (he didn't know that he himself had this nickname), since the acquisition of Marvel, several small and large acquisitions, none of which missed, MM did not have its own cable network, Satellite TV, many analysts believe that after his rapid rise stops, there will be a variety of merger and acquisition sequelae, which is a common problem of all enterprises, with few exceptions, just like Universal, the time to return to GM is earlier than MM's acquisition of MGM Colombia, but MM has been mixed up, and Universal, the old giant, is still half-dead.

MM's acquisition of Netflix was a product of an accident, but it was definitely an extremely successful investment, it was only about one billion at the time of the acquisition, and now its market value is 15 billion, which is basically the most valuable brand of the group.

There is also the investment in Pingguo, which is known as the most successful investment of the century (Mark boasted), and their 10% stake in Pingguo is the most valuable asset of the group, with a market value of 160 billion Pingguo, making their part of the asset worth 15 billion.

MM is an important tool for multinational media such as no state-level newspapers and newspapers, satellite television and cable networks, but they have money, and they can easily get tens of billions of funds from the capital market with the equity of Naifei and Pingguo.

Wall Street private equity funds are scrambling to get MM's investment rights, and they are trying to sell platter projects and various funds here.

MM Group is the only one of the Big Six that did not participate in the platter project, and it is also the company with the largest cash reserves among the Big Six.

They are in talks with NASA to launch their own satellites, and they will launch four of them in one fell swoop to serve the MM global television network that is being formed, and when this television network is formed, they will become honest multinational media giants and develop to a higher level, rather than exist as a film and television content production and distribution company.

Constant victories and several great successes have made MM move forward like a high-speed train, and they are preparing to set up a West Bank headquarters in New York as a sub-headquarters to coordinate the western business.

Like Warner Bros., all of his business is concentrated in Los Angeles, but his headquarters is in New York, under the command of Time Warner Remote Control in New York.

The District of Columbia is the heart of the world, and there is no place here, even in the center of the world, and it is in vain to call itself a transnational media.

They have their eye on the headquarters of Mi Kouni in Manhattan, which is a 37-story building, and they are now putting it up for sale, and they originally refused to sell it to MM, but MM is currently the highest bidder, so they can't have a grudge against money, right? They are currently negotiating, MM is very likely to become the owner of this building.