Chapter 577 Business Guide
Why do Michael Bay's film works always fall into the vicious circle of high box office and low reputation? To sum up, the reasons why Michael Bay is disliked by film critics can be roughly summarized as "six knives", including bad problems such as love to show off skills and lack of discipline.
So, why does the audience like him so much? It can probably also be summed up that his movie "Three Plate Axe", although the moves are not new, but they can always please the audience, it can be said that it has been tried and tested, some Chinese netizens have given Michael Bay a homophonic nickname "Selling Copies", to a certain extent, it can really summarize the characteristics of his works: responsible for selling copies and box office, and the quality of the film ranks second.
He loves to show off his skills: he also shows off his skills when he succeeds, and he also shows off his skills when he loses. Dazzling sports shots, sharp editing style, and hot special effects scenes are fully displayed in all the works, all of which make the popcorn scenes that the audience talk about is really cool to watch.
These are the three-board axes accumulated by Michael Bay in the past when he was filming commercials and MVs, and now they have been integrated into his blood and become an inseparable part of his genes.
No discipline: In order to sell advertisements, the plot and logic can all stand aside, it is not a problem to withdraw money with a Huaxia bank card in the Texas desert, it is not a problem to drink Huaxia milk drinks in the United States, and it is not a problem to make money.
But Michael Bay's movies have appeared a lot of vulgar and boring content in recent years, which contrasts with product placement ads, such as big-breasted babes running in flames, appearing once, using them again and again, and there is nothing new?
It's been 20 years since "Jedi Men", and Michael Bay's tricks are still the same, abusing slow motion, abusing wide angle, and exploding. Endless explosions, drug dealers killing policemen, clones fleeing for their lives, rebels in the US army, aliens also exploding, everyone is trying to seize all the time to explode. Then the protagonists, wearing an invincible halo, escape from the explosion in elegant slow motion.
His bomb perspective, which is known as the pinnacle of his life, is the worst scolded by film critics, of course, the audience is very cool to watch, really cool.
This brings us to Michael Bay's second axe: slow motion. In all fairness, using slow motion to express intense action scenes is indeed a great idea, and Michael Bay used this trick to a skillful degree, so much so that it later became a common way to play in the industry, and Michael Bay also had a lot of disciples in slow motion fighting.
There is also a bad temper, Michael Bay is one of the few directors who treats the media as nothing, "I am in charge of my PR", he is one of the first directors to use the Internet to express his heart, before Facebook and Twitter were popular, he would skillfully use his personal website to "fight back" against his unfavorable remarks, now Facebook.
Michael Bay often spoke ruthlessly, but he also earned a reputation for being "straightforward", and in fact won a loyal following, and before the release of "Pacific Rim", directors Del Toro and Michael Bay choked each other, and the fact that both helped each other to promote each other. Personality and frankness are double-edged swords, which can certainly attract fans for him, but also attract hatred.
There is also a lack of moderation, which is particularly easy to understand, the movie is too long, for those car chases, explosions, slow shots, and special effects that can't be abandoned, Michael Bay doesn't care about making the movie extremely long. 2001's "Pearl Harbor" was 183 minutes long, and 2003's "Jedi Men" was just a street action movie set in the city, and it was actually filmed for 143 minutes. God knows how many abridged clips were cut out by Michael Bay after gritting his teeth and crying blood.
Michael was scolded by film critics, but there is data to support him, and there are film companies to support him.
In addition to being a director who can make money, Michael Bay is also an excellent money-saving expert and a reliable producer favored by capitalists. He was always able to make more money on a limited budget.
Just look at the numbers, his debut film "Jedi Men" cost $19 million to make, and several movies that were comparable to the box office of "Jedi Men" in the same year, "Braveheart" cost $72 million, "12 Monkeys" cost $29 million, and "Fuse" cost $60 million.
Looking at the numbers again, in 2007, "Transformers 1" cost $150 million to make, and several movies with similar box office in North America in the same year, "Spider-Man 3" cost $258 million, and "Pirates of the Caribbean: The End of the World" cost $300 million. To what extent does "selling copies" save money and save money, he "recycled" the scenes of "Pearl Harbor" directed in 2001 into "Transformers".
has such a strong achievement, so there is a film company that keeps opening their thighs to him, oh! is to open the door.
Michael Bay will always have a reliable producer standing behind him, with strong management ability, even if it is a substandard work like "Escape from Clone Island", the global box office has reached 160 million US dollars, and DVD sales have exceeded 100 million US dollars, although it is among the top ten tragedies, this is because film critics love to use a magnifying glass to deal with Michael Bay, even if there is no MM original, Spielberg and Paramount of DreamWorks still trust it and continue to shoot the billionaire production "Transformers" It can be seen that all this is not as bad as the media says.
The early Jerry Bruckheimer escorted Michael Bay, and directly gave him room for exercise and development, and the first episode of "Transformers" in 2007 was David as the producer, but Mark was also one of them, which also made the film level the highest episode in the series. Of course, like the "Transformers" series, because the hands of producers and capital reach in too much, the "sin" of excessive commercialization of the film cannot be completely attributed to "selling copies".
Mark and Mai have many similarities, the same focus on commerciality and box office, both are one of the top business directors, and they don't mind advertising placement, and they have quite a lot of experience in controlling success.
Like Woody Allen, that old guy you dare to ask him to advertise in the movie, he dares to chase you nine streets.
With the support of MM, Michael completed the holding of the digital field and began to carry out drastic reforms, holding the two major series of "Iron Man" and "Transformers" in his hands, and at the same time, there is also a foot in the Marvel Universe, D2 is currently an order, not afraid of nothing to do, of course, the most ironclad relationship with Mai Copy, or David.
They turned over together with "Transformers", and the production concept of Mai copy is completely against David's appetite, he is a rough man, he likes to be simple and direct, this Michael has three axes, and he is not ashamed to say to reporters: "This is the best partner he has been looking for for twenty years, an old iron." ”
David is actually not very knowledgeable, and his trading ability is not as good as Jerry Bruckheimer and Spielberg, but he is young and energetic, has the same ideas, has a strong background, and is willing to give him full support to toss, so he admires David: "He is a very talented and super executive producer." ”
Because the backstage background is large enough and the resources are sufficient, Michael Bay does not engage in any trilogy, in the original version, he repeatedly assured fans and audiences that there is only a trilogy, and Lao Tzu will not play it after filming, but the third part of the box office is so good that it is against the sky, and the global box office of 1.1 billion makes Michael Bay cool to the sky, driven by interests, he broke his promise and continued to shoot, but the result collapsed, and it was not as good as before.
Now they have decided to emulate the Marvel Universe and directly build a Transformers Universe, preparing to build this "Transformers" into another Star Wars-style gold mine, for this Mark's proposal, it is obviously profitable, and he agreed without hesitation.
The source of Transformers is Japanese cartoons, and "Space Fortification" and "Ghost in the Shell" are listed as one of the three major science fiction masterpieces in Japan, although it is an animated film, but it has a complete world view and value system, which is a prerequisite for creating a series, since you have this world, you can naturally play and produce it to your heart's content.
The world view of Transformers can be called a cosmology, since the rise of machine civilization from Cybertron, the battle between the mad faction and the Bo faction has been fought all over the universe, and many battles in the distant river system are difficult to introduce into the real version and make a movie, but it can be made into cartoons and animated films, and it can also be expressed in the form of comics.
After they proposed the Transformers universe, they began to connect the various story lines through comics, cartoons, animated films, and eventually pointed to the live-action film version, which will be the final stage of display.
Mai Copy was very interested in this huge project, and he said, "If this happens, this will be our Star Wars-style gold mine!" With this gold mine by its side, why worry about D2's big deal?
Mark said: "Of course, that's our goal, as a big company, we don't have a few gold mines in our hands, how can we feed these tens of thousands of people? Michael, I appreciate your talent, and if you're interested in joining this project, we can increase your share to eight percent, which is eight percent of all the revenue of the series." ”
Michael Bay happily said: "I am very happy!" "Transformers" was a box office hit, but the real oil and water is still in the peripheral products led by DVDs, and it is a qualitative leap to be able to successfully touch peripheral products, maybe he will become the "Transformers" version of George Lucas.