Jiang Hui has always regarded Apple as the biggest competitor of Guanghui mobile phones in the future, especially Apple when Jobs was still alive, and it is really hard to say whether people will come up with any unexpected products and means.

Jobs considered himself an artist, he had an artist's feelings, he also indulged his artist's temperament, and he also encouraged people in the design team to think of themselves as artists.

Steve Jobs liked the intersection of the humanities and the sciences, and he thought there was something magical about the intersection that was why apples resonated with people.

Driven by this idea, he hopes to make more than just a product, but a work of art, a work of art that can express himself. Jobs's goal was never to make a fortune, but to make the best work, or even a little better than the best, and to pursue the quality of the product that would be on display at the Museum of Modern Art.

From Apple's iPod to the iPhone and iPad in the previous life, everything shows this feature.

In addition, Jobs liked the concept of "simplicity from the complex" and the concept of "modern minimalism born to change the chaos and complexity".

Brevity isn't just about visuals, it's not just about reducing or erasing clutter, it's about tapping into the depth of complexity. In order to achieve conciseness, you must dig deep enough, you must deeply grasp the essence of the product, understand each part of it, and how it is made, so that you can judge which unimportant parts can be removed.

The delicacy of each of Apple's products is full of Jobs's hard work.

He learned from his father that passionate craftsmanship is about making sure that the hidden parts are beautiful too, so he has a strong compulsive compulsion for perfectionism, the most extreme and convincing example of which is that he inspects circuit boards.

And, when the initial product is finished, if he finds that it is defective and not the kind of effect he wants, he will do whatever it takes to overturn it all over again.

For example, in 2000, Steve Jobs proposed the idea of building an Apple retail store, so he decided to secretly build a mock store near the Apple campus, and decorate it according to the official storefront until he had a complete idea.

In October 2000, when the project was nearing completion, it became clear that they had made some fundamental mistakes.

They divided their products into zones around Apple's main product line, but didn't think about what customers wanted to do. For example, a customer may want a "movie area" where they can run iMovle on a Mac computer and show them how to import files from the camera and edit them.

Realizing this, Jobs decided to redesign the layout, even though he had been working on the store for six months, even if it would delay the debut by another three or four months from the original January date.

This pursuit of perfection has led Apple to often launch products that catch competitors off guard and have no way to compete.

Although the No. 1 iPhone is not as good as Gphone in terms of performance and appearance, this is completely the reason why Jiang Hui gave a golden finger to Guanghui mobile phone.

Judging from the appearance of the world's mainstream mobile phones at that time, as long as the iPhone is not compared with the Gphone, it is still a very amazing mobile phone.

Now that he has been pressed by the Gphone of Guanghui Mobile for more than a year, Jobs must have accumulated a lot of resentment in his heart, and he is holding his breath to launch the iPhone 2 this year.

Jiang Hui can't afford not to pay attention to it!

"Mr. Jiang, if we don't use the patent, what other ways do we have to deal with Apple? Unless the government cooperates with us to embarrass Apple, but I think this possibility is relatively low," Zhu Zhengfeng said with some worry when he heard that Jiang Hui planned to use the Gphone patent as an atomic bomb to deter Apple.

"Liao Yun, can you ask Xiang Weiwei, how is the trademark matter that I arranged for her to deal with before?", Jiang Hui did not answer Zhu Zhengfeng's words, but turned his head and instructed Liao Yun.

"Mr. Jiang, when you decided to come to Guanghui Mobile, I had already confirmed with the minister that all those trademarks had been processed, the acquisition of the acquisition, and the additional registration of the additional registration. Tell the minister to rest assured, you can definitely eat Apple to death when the time comes", Liao Yun replied with a smile.

Liao Yun was able to sit firmly in the position coveted by countless people in the fiercely competitive Guanghui Group and the beautiful Guanghui Group, obviously not only relying on the little incense that he met Jiang Hui on the train back then, nor just relying on his pure appearance.

Before the leader opened his mouth, he confirmed what the leader wanted to know.

Under the simple reminder of the leader, the meaning is understood and conveyed accurately.

When it was a little inconvenient for the leader to come forward, the secretary had already done the matter properly according to the leader's intentions.

……

This is a very test of the secretary's level.

Obviously, Liao Yun, who has a high IQ and EQ, has done this role very well.

"Mr. Jiang, what trademark?", Zhu Zhengfeng asked curiously.

Although Jiang Hui did not directly answer Zhu Zhengfeng's question just now, it was obvious that Zhu Zhengfeng guessed that Jiang Hui's question about Liao Yun's trademark should be related to his own question.

Apple's iPhone and iPad have been plagued by disputes over their trademarks since their inception.

It can be said that the iPhone trademark has been full of legends since its inception, and it has never escaped litigation. Therefore, the first lawsuit that occurred against Apple regarding the trademark rights of "iPhone" did not occur in the Celestial Empire, let alone that Apple sued others for infringing its trademark rights in "iPhone".

On the contrary, it was Apple that obtained the "iPhone" through infringement.

Because, in the United States, the trademark rights of the iPhone belong to Cisco.

Steve Jobs dreamed of obtaining the right to use the "iPhone" trademark from Cisco Systems in the United States, but was ruthlessly rejected again and again by Charles Giancarlo, an executive of Cisco.

It was not until Apple finally had to seek to go to court with Cisco by releasing iPhone products, seeking the opportunity to obtain de facto possession of the iPhone trademark through litigation settlement.

When approaching Cisco about obtaining the iPhone trademark, Apple was smaller than Cisco.

So Charles Giancarlo, Cisco's executive in charge of the matter at the time, knew that he had the upper hand in the negotiations.

However, Jobs had his own "reality bending force field".

He repeatedly spoke to Giancarlo over the phone about obtaining the iPhone trademark, but was repeatedly refused, and Giancarlo said he was not interested.

However, Jobs did not give up and often contacted Giancarlo by phone several times a day.

Jobs was fighting a war of attrition.

He even called Giancaro at 6 p.m. on Valentine's Day and asked, "Can you take emails at home?"

This was incomprehensible to Giancarlo, and Jobs tried to irritate Giancarlo.

After the iPhone was released, Cisco filed a lawsuit, and lawyers and executives from both companies sat down to negotiate. Eventually, the agreement was reached that Apple would upgrade its network with Cisco's equipment in exchange for the right to use the iPhone's trademark.

(End of chapter)