When Jiang Hui was thinking about how to deal with Apple, he thought of Apple's more famous trademark dispute case in the Celestial Empire in his previous life, and felt that there was an opportunity.

As we all know, Apple did not make mobile phones at the beginning, but made computer products.

Therefore, in 2002, Apple only registered the "IPHONE" trademark in the computer category in the Celestial Empire, and applied it to computer hardware, software and other goods.

It was at this time that the local Hanwang company of the Celestial Empire began to develop intelligent fixed-line products, launched products such as "e-phone" and "i-phone", and applied for the registration of the "i-phone" trademark in 2004, and the registered goods included mobile phones.

In 2007, Apple launched the "iPhone" mobile phone, but it failed to enter the Celestial Empire market, and until now, the Celestial Empire market has not been able to buy "iPhone" mobile phones.

It is said that one of the reasons is that the trademark right of "i-phone" in the mobile phone category belongs to Hanwang Company, and the "iPhone" trademark and the "i-phone" trademark are similar trademarks, so Apple cannot register them.

Of course, the main reason is that there is a competitor of the Celestial Empire, and Apple can't even do the Brilliant mobile phone in the local market in the United States, so where does it still have the strength to open up the Celestial Empire market.

Historically, until 2009, Apple proposed to purchase the "i-phone" trademark of Hanwang, and the two parties reached an agreement on the transfer of the "i-phone" trademark. Subsequently, from October 2009, Apple's "iPhone" mobile phone was officially sold in the Celestial Empire.

Coincidentally, after 2009, Apple and Proview started another dispute over the "iPad" tablet, until July 2014, Apple and Proview reached a settlement for $60 million in the "iPad" trademark case.

Since then, "iPhone" and "iPad" products have become popular in major cities of the Celestial Empire, and almost all "fruit fans" naturally believe that "iPhone" belongs only to Apple.

Just last year, when Apple's iPhone went on the market, Jiang Hui had already instructed Xiang Weiwei to buy the i-Phone trademark and the iPad trademark from Hanwang.

Moreover, Jiang Hui wants to do more than that.

When instructing Xiang Weiwei, Jiang Hui specifically proposed that after the successful acquisition of these trademarks, the trademark registration of other categories of products would be added at the same time.

This is because China's trademark registration implements classification registration, and according to the classification principle, there are currently 45 classes of goods and services.

When a trademark is registered in a class, the trademark is only protected within that class.

For example, if Company A registers trademark B for the production of food, Company A cannot prevent Company C from using the registered trademark B for the production of automobiles.

Of course, if trademark B is a well-known trademark, the scope of its protection will go beyond the class of goods and services.

For example, Moutai, although people make liquor, but if you apply for "Moutai" as a trademark for clothing or electronic products, it will not be approved at all.

"Apple only registered the iPhone trademark in the computer field in Tianchao, and I asked the group's legal department to acquire similar trademarks held by other companies in the market and re-register them. Basically, if Apple wants to sell mobile phones in the Celestial Empire, hehe, but we don't want to get an access permit", Jiang Hui answered Zhu Zhengfeng's question with a smile.

"Will people think that we are deliberately cheating on them?" said Dai Fuqian.

"It's just deliberately cheating on them, so what's the matter. Why are there so many lawyers in the United States, as long as you are within the scope of the rules, even if you cheat him, he can only pinch his nose and admit it," Jiang Hui said.

"In addition, I not only registered the trademark of Apple's iPhone and possibly the iPad in the future, but I also registered the trademark of Apple, which I lacked. If Apple doesn't want to enter the Celestial Empire market, then they will pinch us hard. As long as they still want the Celestial Empire Market, they don't dare to lift the table, they can only talk slowly," Jiang Hui continued.

At present, Apple does not have the ability to lift the table, as long as the last five years have passed, the glorious mobile phone is not afraid of Apple lifting the table.

Although it is very difficult to develop chips, motherboards and storage, with Jiang Hui's golden finger, the development speed of Guanghui Group in these business areas is destined to go faster than others.

Although it takes a long time to build a factory, the technology that is the core part of these components is not only reflected in production, but even more in design.

Qualcomm will be a mess in later generations, and people will not have their own chip factories, but who dares to ignore its influence?

Therefore, the first thing to do for Korn Ferry Group is to set up a development team for chips, motherboards, and storage, starting with design and gradually mastering relevant technologies.

For example, the design of chips, the Celestial Empire in later generations did a good job, and it was relatively easy to start and improve, and it was relatively simple to poach people from China.

After the construction of Guanghui Group's own chip factory is completed, it is the time for the process personnel to give full play to their strengths.

"In this way, in a short period of time, we don't have to worry about the threat of Apple," Zhu Zhengfeng said with a sigh of relief.

"I can't look at it that way, I have always thought that Apple led by Steve Jobs is the biggest opponent of Guanghui mobile phone, whether it is now or in the future, so everyone must have a full sense of competition, and can't live on the current credit book," Jiang Hui said.

"You can rest assured that our entire company's design team is full of passion, constantly exploring new processes, new materials, and new technologies, so as to continuously improve the technical level of Guanghui mobile phone products, so that those who follow the trend do not have the idea of catching up with us," Zhu Zhengfeng said.

"Those who follow me prosper and those who go against me die, as long as the products launched by domestic smartphone companies are not aimed at our iPhone market users, we will keep them so as to share the pressure on Nokia and Sony Ericsson. But if they try to launch a high-end model, then our patented atomic bomb is not just for Apple," Jiang said.

"Mr. Jiang, we will let the marketing department follow up and report the market situation at any time, and once we find any signs of something wrong, we will report to you as soon as possible," Zhu Zhengfeng said.

The word for the first time, although everyone likes to use it to mock it, just like mocking the relevant departments, but, I have to say, many times, this word is really easy to use.

"Well, but everyone also has to recognize a problem, patents and trademarks are just a passive means of defense, if you want the stable development of Guanghui mobile phone, the most important thing is to continuously improve your own level, and you have to rely on your own hardness", Jiang Hui said with emotion.

In the midst of this Q&A communication, the day passed quickly.

In the next few days, it was time for Jiang Hui to start busy building the core parts business.

(End of chapter)