Chapter 421 Cameron
Cameron has always worked hard to push the movie theater chain to upgrade, he is very smart, and if there are not enough movie theaters, no matter how good his film is, it will be in vain.
When Cameron first decided to surpass Lucas, he only had $20,000 and a special effects studio in the back bedroom of his house in Orange County, and this time, money was no longer an issue, and the special effects were made by hundreds of artists from Weta and Industrial Light & Magic, and that wasn't enough, Lucas had 30 years to expand the Star Wars universe, and the franchise had become huge, for its own remote characters, planets, A well-established system for registering and tracking social and disputes has also been established, and Cameron must seek expert help if he wants to make Avatar more refined.
He hired linguistics experts from the University of Southern California to develop a new language for the Na'vi.
Cameron hired the chair of the Department of Botany and Plant Sciences at the University of California, Riverside, to write detailed scientific descriptions of the dozens of plants featured in the film, and he hired even more people, including an astrophysicist, a music professor and an archaeologist who needed to calculate the density of Pandora's atmosphere and determine the triple structure of extraterrestrial music.
As early as the final production of "Titanic" was about to be completed, Cameron announced that his next new film will be "Avatar", which costs about $100 million, will make extensive use of computer special effects, and some of the characters will use "compositing" technology or be completely computer-generated, and even claimed that the film's six leading actors "will appear in the film in a form that does not physically exist".
In 1997, Cameron thought that he could start filming "Avatar" at the end of the summer at the latest, and at that time, the special effects production company "Digital Field", which cooperated with him in "True Lies" and "Titanic", had also been promised to produce computer special effects for the film, but unfortunately, "Avatar" was forced to run aground soon after, ""Avatar" was too ambitious, and the technology at that time simply could not complete it", after careful calculation, if "Avatar" was filmed at that time And if the special effects meet Cameron's expectations, the cost will not be as simple as 100 million US dollars, but 400 million US dollars, and all the owners of large companies in their right thinking are scared away by this number.
"The Lord of the Rings 2" premiered in New York, and Cameron, who was the premiere guest, like everyone else, was speechless by the full CG character "Gollum", and he saw the possibility of realizing "Avatar" at that time.
In June 2005, Cameron announced that he would prepare for two new films at the same time, one is "Gunmon" adapted from Japanese manga, and the other is tentatively named "Project 880", this plan 880 is "Avatar", which officially entered the state of preparation.
Because Cameron watched "King Kong" at the end of last year, Weta Digital's high-fidelity computer special effects shocked him again, and decided to give up "Gun Dream" and make "Project 880" first, but due to the difficulty of production, "Project 880" may have to be delayed until 2008, and "King Kong" made him realize that the time was fully ripe to shoot the film.
Because the draft script of "Avatar" has been circulating on the Internet for many years, since Cameron announced that he would start filming "Avatar", almost all the original material has disappeared from the Internet, which is the twentieth century Fox is creating the conditions of secrecy for them, from January to April, Cameron mainly worked with linguist Paul Frommel, who created the Na'vi culture and language in the film.
Last August, he announced that Tower Digital and Stan Winston had signed with the "Avatar" project to work on digital production and makeup special effects respectively, and announced that he would make "Avatar" into a 3D movie, and use the "real camera system" he developed with Vince Pace, a photography technical consultant who worked on "Titanic" and "Ghost of the Abyss", also known as the digital 3D camera system, which is a camera with two lenses that allows the picture to achieve a depth of visual perception.
December. Cameron revealed that he will use motion capture technology to create CG characters in the film, and that the realism will be so photorealistic that "the audience will not be able to imagine what they will see!", so the post-production of the film will take up to 18 months. At the same time, he claims that Avatar tells an "old-fashioned jungle adventure story full of morals and conscience".
This James Cameron, like all directors, is a low-key person and a high-profile person.
At this time, he learned from the newspaper about MM Group's cinema renovation plan, which was definitely a major positive news for him.
As a technical special effects maniac, he is obsessed with IMXA drug addiction, he has seen all the IMXA movies on the market, of course, including Mark's "Batman: The Time of War", and also this year's big bad movie "Poseidon", IMXA can show the ultimate experience of every director's dream, hateful, its cost of construction and maintenance is too high, it is extremely difficult to promote, there are only more than 50 giant screens in Beimi, make a hair!
Mark's IMXA version of "Time to Go to War" was released day and night in short supply, and the theater was sold out, and finally won the IMXA best first week (5.2 million) and the highest score of the film, 26 million, accounting for 10% of the total box office in North America, and setting an astonishing result of 50,000 US dollars per theater.
MM's two biggest blockbusters of the year, Spider-Man 3 and Transformers, are available in IMXA versions at the same time.
Mark has decided to upgrade all of its theaters to show 2D and 3D movies, and these more than 30 giant screens are the main event, which means that by the end of 2009, North will have 100 giant screens, MM owns more than many countries, and they will become the world's largest commercial operator of IMXA.
According to the data released by IMAX Canada, as of the end of last year, the IMAX theater network has 303 IMAX screens in 44 countries and regions around the world, of which 180 are used for commercial screenings, and the remaining 123 are used for public screenings such as science and technology museums.
Cameron visited Mark in this situation, and he followed the standard procedure to ask the assistant to make an appointment with Mark's office, and Mark of course arranged a meeting as soon as possible.
This super director, known as the king of the world, has huge popularity and influence, and he shouted on the Oscar stage: "I am the king of the world!" Many people criticized him for his arrogance, but no one criticized him for being unqualified.
When he made "Titanic," the project was more than $100 million over the initial $100 million budget, the most expensive film of all time, and the main investor, Twentieth Century Fox, pressured Cameron to control the overspending.
As part of his promise, Cameron agreed to waive all of his directing fees and a share of the film's profits, and when "Titanic" missed its July 4 release (Independence Day), it looked like the film was in big trouble.
"I realized then that I had made a $200 million women's movie, and all the people in it were dead, what the hell did I think?" he confided to a friend at the time, "I'm going to lose everything and start all over again." ”
The Hollywood industry publication Variety called it "the biggest gamble in the history of cinema" and questioned whether Fox could afford not to lose money. "Everyone expected a catastrophic failure,"
But it was an unexpectedly huge success, and the Twentieth Century Fox leadership knew that the best thing to do was to make the uncrowned king of the world happy if they wanted to get the most out of it, and they decided to ignore the fact that Cameron gave up his share of the Titanics film, and after the historic Oscar win, Fox management wrote Cameron a check for millions of dollars. (Cameron reportedly made more than $75 million on "Titanic") and he won't have to work for the rest of his life.
However, he earned about the same as Mark in "Iron Man", and most of it was used to pay for divorce, and he didn't like Mark, after making a lot of money, he quickly made a big career, and nearly ten years of leisure made many people forget the majesty of this super director back then.
Cameron met with Mark, mainly to talk about the shooting and production of IMXA films, Mark has made the highest-grossing IMXA live-action movie so far, has accumulated a lot of experience, and as "the largest 3D and IMXA cinema distributor in the future", his new film is inseparable from Mark's support.
A "Titanic" and a "Avatar" The top two grossing films in the history of movies are all his masterpieces, as a director, it can be said to be the pinnacle, at present, it is unprecedented, as for whether there is no one in the future, it is absolutely possible, for this epoch-making influence, as well as the visual impact on the viewer's senses, it is completely beyond any other film of the same era by several grades, and even in the next few years, it is difficult to have similar movies to match, this ability can not be achieved by any director now.
With the popularization of various high-definition projection equipment, there is little difference between watching movies at home and watching movies in the cinema, and the loss of audiences means a sharp decline in box office revenue, and the entire film industry is in danger.
The film industry also has to eat, no box office revenue, it means that the industry is shrinking, a large number of companies and personnel are unemployed, and the unparalleled audio-visual charm of special effects visual blockbusters makes the audience re-enter the cinema, which is why there is the prosperity of today's film industry, without these big-selling special effects movies that have swept the world, they have made a lot of art films like Europe, the question is, who watches it? Without financial support, the industry will eventually shrink, and eventually there will be no food, what kind of movies will be made?
Of course, this special effects movie has today, and it is certainly not the work of Cameron alone, but he is in the best place.