After the end of the fall in 2005, Hollywood in 2006 launched a "win by quantity" efforts, six major films MM, Disney (Bowei), 20th Century Fox, Warner Bros., Paramount, Universal, except for MM and Universal, compared with last year's reduction of 4 works, the rest have increased their expansion.

In 2007, the main theme is a sequel, adaptation, plus animation, which is the end of last year, and it takes a blockbuster to save the market, which has long been concluded, and the competitiveness of cinemas is not strong when Blu-ray video high-definition playback equipment enters ordinary families today.

As early as 2005, Mark shouted that the future of cinemas lies in 3D and IMXA giant screens, and they have made plans to spend 1.5 billion yuan in the next three years to renovate their theaters, all of which are changed to 2D and 3D and IMXA and other integrated models.

If this plan goes ahead, on the eve of the launch of "Avatar" in 2009, MM will own half of the IMXA giant screen in North Meters, and they signed an agreement with IMXA in mid-2006 that they will reach a strategic partnership relationship, and MM will build North Magic's first IMXA giant screen theater line.

This is the largest order since the establishment of IMXA, they used to have one order, which was a large order, and now it is thirty.

As soon as the news came out, IMXA's stock price immediately rose by 20 percent, and Mark's ambitious IMXA theater plan was cold in the media, this IMXA screen is the ultimate viewing mode, giving the audience an unparalleled viewing experience, but this source is too little is a hard injury, and several major theaters are only introduced in flagship stores, as an example, for the establishment of theaters, are in a wait-and-see state.

The complete system includes IMAX format film copies, projectors, sound systems, screens, etc. The standard IMAX screen is 22 meters wide and 16 meters high, and the structure of IMAX is also very different from that of ordinary movie theaters, due to the increased picture resolution, the audience can be closer to the screen, generally all seats are within the height of a screen (traditional cinema seating span can reach 8-12 screens), in addition, the seat incline is also large (in the projection room of the hemispherical screen can be tilted up to 23 degrees), so that the audience can face the center of the screen.

The IMAX exclusive cinema hall built with more than 10 million yuan, laid with pure wool carpets, and designed with a ceiling height of 18 meters, presents this magnificent and magnificent viewing hall with blue tones and yellow LED streamline lights. Using the strictest sound insulation standards, each wall is made of six layers of gypsum board plus hollow sound absorption block, its sound absorption effect is two to three times that of the general cinema hall, whether it is the side wall of the cinema, the screen behind the screen, the back wall of the cinema, the ceiling and the ground have excellent sound absorption design.

The 100-ton exclusive air-conditioning system has a 24-hour computerized temperature control environment throughout the year, and the imported silencer is specially used to completely eliminate the slight airflow noise of the air conditioner, coupled with an excellent sound-absorbing environment, so that the spatial background noise value in the theater is maintained below 25db, which is a very difficult environmental condition to achieve, and it exceeds the standard of THX.

There are a total of 20 rows of seats in the IMAX auditorium, all of which are designed in a stepped ring shape, so that you can enjoy the best viewing range of movies and TV from any location.

There are 518+130 seats for 2D movies and 518 seats for 3D movies, which is the result of the difference in the number of seats available due to the limited optical refractive angle of stereoscopic films.

Due to the huge scale and luxury luxury, the renovation cost alone has reached two million US dollars, which is about fifteen times that of ordinary theaters, and its maintenance costs are amazing, which is not affordable for ordinary theaters, so in North Mi, the number of IMXA giant screens is limited.

At present, there are only more than 50 IMXA giant screens in the theater in Beimi, of which one-third of the giant screens are in the Science Museum, which is currently regarded as a top-level audio-visual enjoyment.

After MM announced the creation of this giant screen theater, the outside world was full of controversy, they thought that this top-level expensive audio-visual equipment, huge investment, return on investment is a problem, and there is also the fact that IMXA theaters are recognized as luxury in theaters, just like the luxury in clothes Chanel, Armani, is it necessary to popularize? If it is popular, will the audience pay for it?

MM is ahead of the curve, the Ellison brothers and sisters have always supported Mark unconditionally, plus a great success, as long as they have seen this IMXA giant screen, they will be overwhelmed by it, and believe that this is the future development direction, it can't develop, just because the conditions are limited, the principle is the same as villa luxury cars, and it has never been popularized.

But they are conditional, and if they have the conditions, they should be on, as one of the six giants, they have their own cinemas, but the scale is not enough to compare with AMC, National Entertainment, and Royal Cinemas, they have to take another shortcut to create their own unique cinema line, as for money, it is not a condition that restricts them.

Iger was opposed to this proposal, but after seeing Mark's plan, he agreed, Mark's plan is to integrate his specialty stores in theaters to form a movie-themed leisure, shopping, and entertainment community, a bit like Disney's resort, which will become a central society for fans and audiences to enjoy leisure and entertainment, where they can hold gatherings, large-scale events, etc.

And Mark is not going all out in one go, but to build ten first, and when the benefits are good, they can follow up one after another, their plan is to rebuild ten IMXA giant screen halls first, and rely on this to build a large entertainment and leisure center, which will be used as the flagship theater of MM's Columbia Samsung, and then gradually expand.

Mark is very proud, sitting on the most powerful IMXA theater in North Milan, James Cameron's masterpiece "Avatar" will have to say hello to me when it is released.

In fact, Mark's idea to build an IMXA theater chain came from the movie "Avatar" by the king of the world, James Cameron.

It is said that Cameron wrote the script of "Avatar" as early as 96 years, the story tells that in the future, the earth in order to fight for rare substances, the Avatar project, human beings put on the body of Avatar, flew to the distant planet Pandora to get materials, the male protagonist Jack was a Navy soldier, because he was half-paralyzed and longed to stand up again, he participated in the plan, and used his consciousness to wear his Avatar to Pandora The planet again gained the freedom to walk. During this time, he met Princess Na'vi, a planet-people with blue striped skin, and was caught in a war between humans and people. Due to the limitations of the stunts of the year, James had to put his beloved script aside.

Then he made "Titanic", "Titanic" is the best movie in any era, it won 11 Oscars, including Best Picture and Best Director, and now Cameron can make any movie he wants, and then, what did he do?

He's gone!

Cameron didn't make a Hollywood film for the next twelve years, and he made several underwater documentaries and did a few productions. But most of the time, he stayed out of the public eye.

Cameron didn't waste his time, he wanted to make "Avatar", he wanted to use digital 3D technology to make it, which was to upgrade the technology and update the theater chain, but unfortunately, the theater chain did not use this technology, and each theater would cost nearly 100,000 dollars, and the projectionists needed to convince the projectionists that they could pay for themselves, and they needed some high-quality 3D movies to generate enough profit to break even.

Cameron decided to let other directors test his system, the first to be Robert Rodriguez, who used the new 3D camera to shoot a 3D version of "The Agent Prodigy," which he still had to wear with outdated red and blue paper glasses, which Cameron hoped would spark demand for more 3D films and push theater owners to invest in next-generation projection systems, which in the summer of 2003 grossed $200 million worldwide, but projectionists were still reluctant to invest in the technology.

Cameron decided to speak directly with the theater owners and attended the annual theater convention in March 2005, when the convention in the Paris hotel in Las Vegas reached its climax, Cameron began to preach, telling filmmakers that the world was "entering a new era of cinema", and in order to prevent the sensationalism strategy from working, Cameron said something ominous, saying that those who did not change would regret it, and that by the end of the year, there were only 79 theaters in the United States that could show 3D movies.

Through these actions, who would think that James Cameron only makes movies, that he is a businessman who is more than a goblin.

However, the lack of a 3D theater wasn't the only thing stopping Cameron, as the special effects company was still trying to create animated characters made entirely from photorealistic technology, a behavior that changed in 2002 when Weta Digital's Peter the Great showed off Gollum, a surprising computer-generated character who accompanied the hobbits in the Lord of the Rings trilogy, and Cameron finally felt that the time was ripe to try to build a computer-animated world that was in harmony with reality.

Cameron began to reach out to Weta Digital, hoping to get what he wanted.

So in the spring of 2005, Cameron met with Fox and asked for millions of dollars to prove that he could create such a world.

Cameron replied, "Yes, they have to have tails." ”

Cameron didn't say anything else, there was no need, Fox management stopped asking and agreed to pay for the trial, Cameron's influence in Hollywood is still huge, and Cameron spent 5 weeks making a 30-second trial footage. The footage shows an alien talking to an avatar walking through a forest, with Lucas's Industrial Light & Magic creating special effects.

Others ask for millions to make a movie, but James Cameron, just to shoot a 30-second experimental picture, and it's very dragged, you can't vote or not, I'll find another company, this kind of style, only he can do it.

This scene was enough to make Twentieth Century Fox feel that the project was profitable, and Fox approved a budget of $200 million, and Cameron returned to the director's position after many years.