Chapter 172: The Resentment of the Past
Although it is understandable that Jinzai cut the brand to the dealer at the beginning.
But this is from the perspective of the brand, but Wu Bin is not a brand, just a dealer, he did a good job, and he was directly picked peaches, even if the money is not too important for the overall market of the whole company, but it is not happy.
This time, I finally held back the big move, Wu Bin really wanted to take a look, when the time comes, if the sales of Tong Ji Sanli and Yo Yo are on the Tmall supermarket platform, and even derived to the entire Tmall platform is a hanging boy.
That scene is so beautiful, the category of small fish boys, it is estimated that it will start to decline around 2016, which means that it is really easy to do in the past two years.
Well, Wu Bin is just thinking about it now, what is the specific, we have to wait for the follow-up results.
However, the reply given by Tong Ji Sanli and the other side was still accurate, and the next morning, Manager Fang and Wu Bin made a phone call, meaning that they could not be less.
In the case of this matter, since it was Wu Bin who called at the beginning, of course, Wu Bin had to go straight down. "If your company really can't get out of this piece, then 20,000 copies, and it will also kill Jinzai, but the sales volume is at most ranked in the category TOP2, TOP1 must not be considered. ”
"TOP2? Who is TOP1? ”
"Yo yo. ”
"I don't have any impression of this brand, what it does, who is doing it. ”
"Uh, my brand. ”
"Haha, okay. That's okay, since it's Mr. Wu's brand, then we'll be left hand and right hand at that time, haha. ”
"It's actually okay to understand it this way, but the category market is here, and one family will definitely not be able to eat it, and the market can only be bigger if many people share it together. ”
Wu Bin said at the beginning that Yoyo is his own brand, in fact, Manager Fang's heart was also muttering, after hanging up the phone, he searched for the situation of Yoyo's brand in Tmall Supermarket, I don't know if I don't see it, I was shocked when I saw it.
It is mainly for candied fruits, and during this time, it has been inserted into meat, dried tofu and other categories. Although he had never heard of this brand, at least in the category of small fish boys.
But at present, the Tmall supermarket platform is selling very well, looking at the conservative estimate of how there is about 700,000 a month, and at present, Tong Ji said that where and only about 400,000, half of the difference.
"You'll have to pay attention to it then. Originally, I was actually relieved about Wu Bin's company's operational strength, but this time it seemed to be more intuitive.
Moreover, Wu Bin told him that he wanted to make Yoyou the first, and Tong Ji Sanli and second, which is the most direct opportunity to verify.
If he really did it, then he would definitely have to talk to the boss at that time, and the relevant investment should still be sufficient.
If you can really be the first online, you can also drive some offline output at that time, because the first online can also give those dealers more confidence, they have confidence, so that they can order more and push harder.
Moreover, online has developed rapidly in recent years, and he has always felt that the future may not be much smaller than offline.
There are 20,000 giveaways, which is equivalent to more than 200,000 yuan if the supply price is followed.
This step has already been discussed, so of course it is to order and ship it in a hurry. In order to get on the event as soon as possible, Wu Bin asked Jin Feier to communicate with them directly and let them deliver the goods directly to the Tmall supermarket warehouse.
One less transit is missing, and it can be stored in a more timely manner.
At the same time, Yo Yo is the same, and the factory that signed the contract to cooperate agreed to let them ship directly to Tmall Supermarket, but the number of Yo Yo delivery is much more than that of Tong Ji Sanli He, I will deliver 50,000 boxes at one time, and then order 50,000 boxes, and send them directly to Wu Bin's company's warehouse.
"That's a lot of goods. Jin Fei'er was a little surprised by Wu Bin's lion opening.
"Event sales, there must be inventory. If there is no inventory, how can sales go up. ”
"But this is too much, if there are so many goods, they will be sold out by then, if they can't be sold out..."
"I haven't started selling yet, you're thinking about what you can't sell, you can talk to Zhang Rui later, she has just done a few activities on today's news during this time, and you can ask about the specific traffic conversion. ”
"They're already on, I don't know. After Jin Fei'er finished speaking, she was suddenly stunned.
Because I remembered that they had been busy watching Zhang Rui in the past few days, they were still full of smiles like flowers.
If it weren't for Zhao Lingling's matter, Jin Fei'er would have known about it a long time ago.
Zhang Rui's happiness is of course related to this.
Although Lijie is its own brand, it has pushed hard and spent a lot of energy, but there is still a gap between wanting to reach the original level of Miaojie, and it is already a bottleneck, let alone surpassing.
And then there is Li Xiaoxiao, although it can't be said how good the operational strength is, but after all, he has followed Wu Bin and Zhang Rui for so long, and the strength is actually quite there, I can't say how good it is, but at least there is absolutely no problem with the current cat super middle and upper level.
Why?
Because Tmall Supermarket does not have much professional operation at present. The operation of Wu Bin's team can almost be regarded as one of the most professional in Tmall Supermarket at present.
At the beginning, I was thinking of taking advantage of the gap to make a good time difference and squeeze out Miaojie's market share, but after all, this was directly done by Miaojie manufacturers.
The intensity of the activity must be much greater than in the hands of Wu Bin at the beginning, for the big brands that are willing to invest and have brand awareness, Xiao Er is of course willing to give the activity, and then cooperate with Li Xiaoxiao, a person who has operated Miaojie, who knows how Miaojie started the process at the beginning, so the whole is a matter of course, although it is slower than at the beginning, but it is not much slower.
So after Miaojie got up, Lijie was a little embarrassed.
Similar goods, Lijie originally wanted to do a big event, but Miaojie was also willing?
In daily activities, Li Xiaoxiao is also keeping an eye on Lijie and 3M, the overall rhythm of activities, both sides are almost the same, it is difficult to open the distance first, and even the result is constantly shortening the distance.
It's just that I was biting the gold halfway, but I didn't expect Wu Bin, the boss who has always been 'not doing business', to suddenly give such a large traffic import entrance.
The effect of this period of time is to make Zhang Rui, Zhu Wenhong, and their operations almost happy and unable to find the north.
"In the future, where may it not be able to push up the explosive model, it's easy. ”
But that's not the most important thing.
"By the way, let's go to the movies together after work today..."
.....