Wu Bin's secret weapon is, of course, today's news.

At present, the online shopping column of today's news has been opened, and the huge number of users has also driven the traffic introduction of this column, and the sales volume has increased, and there are not many products coming in at present, so the traffic is very concentrated.

This column is now at least nearly 7 million UVs (unique visitors) imported every day, and as the number of users continues to climb, this UV is also improving.

This volume is much larger than the largest activity traffic of Tmall Supermarket at present, and the important thing is that this traffic entrance is Wu Bin's, and Wu Bin can give it to whoever he wants. Among them, of course, one's own family is the priority.

Therefore, at present, Wu Bin is really not afraid of not being able to fill sales.

However, if there is such a large amount, there must be some price to pay, and the premise is that the discount must be in place. It has to be a real discount, otherwise, the product will not be put in.

The second word, in terms of quality, Wu Bin also asked the company to pay attention to it as much as possible. Inferior and low-priced things, although the price is good-looking, but in the end it will ruin this column.

Therefore, Wu Bin is in line with the idea of showing as few items as possible, and not inferior items.

In addition, this column has actually just been opened, so in general, there are not many products, and the traffic resources are very concentrated, of course, although there is a lot of traffic, but the conversion is definitely much worse than those activities on Taobao Tmall.

But no matter how bad it is, the base is large and concentrated, so in general, it is not much worse than their activities, at least not half a point worse than the activities of Tmall Supermarket, it will only be good and not bad.

This Wu Bin has also tried it, and it is directly the Xiangmeng of the daily necessities, the kitchen bully and several items of Lijie, the sales increase, are all scary.

Chef Ba has recently been on the pot, in line with the strategy of always taking the mid-to-high-end route, the high quality is also the same high price, a pot is more than 300, more than 500 yuan, and the sales of a single product are only more than 10 a month.

But last week, I started to prepare for the last event to try, and I directly entered the warehouse with more than 3,000 sets of pots and pans, and the next day, the pots and pans were almost sold.

The sales of single products also rushed into the category TOP1 all of a sudden, but it scared the category Xiaoer.

What is hurried is to consult what kind of activity is on, if there are a few more models, his category annual KPI is properly completed beyond the standard.

However, for their own company's brand, there must be discounts, but for other companies, it is definitely not so easy to get on the event, the highest display pit, a pit is 100,000 a day, and the lowest is 50,000 a day.

And if you want to go to this event, you must also give the best price, the price will be checked, if there is a deliberate concealment, then never cooperate.

This price directly scared off the vast majority of merchants in the department store category, and individual merchants continued to plan to wait and see.

At present, the category of daily necessities is still small, and many businesses actually can't make a few dollars a month, and they have to invest so much money at once, and few merchants are willing to do it.

And the price has to be at the best price, which means that it is likely that it will not make half a cent in the end, and the specific output is still to be determined.

When this series is taken into account, it is absolutely impossible for most businesses to be careful.

However, these merchants are absolutely cautious, and the single products of Kitchen Ba, Xiangmeng, and Lijie still continue to be on it.

It's October, and the north is about to spend winter, and Wu Bin is preparing to make heaters and purifiers this year.

Tmall Supermarket has never thought of doing this kind of thing before, but the category is indeed there, before the National Day, Zhang Rui took Zhu Wenhong to Alibaba, and talked about the new product with Xiao Er.

If it weren't for the fact that Ai Feier is currently the first brother of the cat super department store, this thing may not be possible.

But in the end, I agreed, although it didn't say to do it, but it didn't say not to do it.

Besides, the authority of Xiao Er is still very large, unlike two years later, Xiao Er's authority has been withdrawn a lot, and many things have to be agreed by the direct boss.

This time, Jin Fei'er just wanted to do a good job of Tong Ji Sanli and Yo You's little fish boys, and bring these things from Xiangmeng.

However, it is possible to punch the impulse in advance.

"Tong Ji Sanli and Yo Yo Xiao Fish, you find the second assistant to set up a 6 times purchase, and at the same time let the assistant set a discount, and finally let consumers buy directly at about 88 yuan. In this way, the price is favorable, and the conditions of free shipping are also met. Wu Bin said to Jin Fei'er, and Fang Cai also talked about the power of this activity.

Once the word-of-mouth of this column is played out in the later stage, the conversion and traffic will definitely get better and better, more and more.

"If 6 packs meet 88 yuan, I just calculated, after throwing away the deduction points, it is almost just the right amount of capital protection, why do you need so many gifts. Jin Fei'er asked innocently.

Wu Bin looked at her and sighed.

"Daughter-in-law, we are just dealers, do you still plan to let us do loss-making transactions? Besides, this activity resource, given to other merchants, is at least 50,000 a day, if you want to ensure the top1 for three months, you have to go at least three or four times. How much does it cost, have you calculated? Although because this is your own, you can have a preferential price, but you can't cheat your own family. Giveaways must be wanted, and they don't lose money, once Tmall supermarket, Tong Ji Sanli and create a top1 item, and even with it, this single item may even become the top item of the entire Tmall. Not surprisingly, it can also drive the sales of the store during their period, so they can get so many benefits at no cost? How can there be such a good business in these years, my stupid daughter-in-law. ”

"But they haven't replied yet, and we agree or disagree. Jin Fei'er continued.

"I don't care about this, if they agree, it's a happy cooperation, if not, then focus on our own single products, nothing to lose." "Now that I have money and more brands, Wu Bin has enough confidence.

The reason why he is pushing his own brand and also promoting Tongji Sanlihe is actually partly frustrated. Of course, the main thing is that it is better to work alone than as a team.

Once two of the current three are Wu Bin's family, so that they can really 'kill Jinzai', because the search for natural traffic diversion, the main thing is still in the first three single products, and once the first and second are Wu Bin's, then as the third Jinzai, there will be uncomfortable behind.

Once organic traffic is not dominant, they have to rely on activity to increase their volume.

And the event, can they compare to Wu Bin's family?

What Wu Bin wants to do is to work hard, at least the Tmall supermarket platform can come like this.

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