"Mr. Wu, I have a friend who has a brand called Xiangmeng, do you want it?"

"Yes, yes, yes. ”

In the past few days, Wu Bin was busy with recruitment, and Wang Xuehua suddenly came to his office and said.

Before Zhang Jieyu left the department store category and went to home textiles, Wu Bin had told Zhang Jieyu that he hoped to pass her category. After all, after getting acquainted with a junior second, if you don't use this relationship well, it will expire and be invalid in the future.

Besides, the home textile category is actually slightly larger than the department store, so why not do it. It's just that Wu Bin didn't have a suitable brand at that time, so it dragged on for a long time.

Lijie's brand Wu Bin mainly does daily necessities, and the brand name can also be seen, and there must be a brand suitable for home textiles.

It has always been too slow to let the agency in Hangzhou find one, and register one yourself. It's just that I haven't found it.

"This brand wanted to do a good offline before, and after doing it for a while, it lost money, so it didn't continue to do it, but the brand has been in hand, I heard that you are planning to buy a brand related to home textiles, I sent a circle of friends, and my friend took the initiative to contact me. Wang Xuehua explained.

As for the reason, Wu Bin doesn't care, the main thing is that the brand gets it, and the relevant procedures have been done before, and Wang Xuehua is also very familiar with it. The price of this brand is 20,000 yuan, and the price is okay. Wu Bin is acceptable.

If you don't accept it, you can't help it, and you don't know how long it will drag on again.

"Brother Jie, you can contact these two manufacturers. In two days, you have to go over, talk about the details, try to negotiate the price, the best account period, hard work. Wu Bin found a slipper factory, a towel factory, and asked Huang Jie to talk about the details of the contract cooperation, during this time Huang Jie's work attitude still made Wu Bin trust, so in the past, it was all about talking about it himself, but this time it was completely handed over to Huang Jie, and in fact, Huang Jie was actually more talked about than Wu Bin himself in communicating with these offline factory owners.

Huang Jie looked at Wu Bin with some surprise, the company's expansion speed was a little fast during this time, and it was only during this time that some brands were contacted, and now there are two factories.

"Fei Fei, you go and call Zhang Rui, Li Xiaoxiao, we have a meeting. Wu Bin spent most of the day to understand the current sales situation of various brands, and then said.

"Okay. Jin Fei'er replied directly, about five minutes, the four of them were in an office.

"After the Chinese New Year, it belongs to the peak period of employment, and the home category is the stage of sales growth, which belongs to the traffic dividend period and the peak period of conversion. Because many of the customers who buy household goods are actually people who work and rent houses, I think you should understand this. Wu Bin looked at Zhang Rui and Li Xiaoxiao and said.

"Zhang Rui, you are now in charge of Lijie and Yifeng, right?"

"And the Umbrella of Heaven. ”

"How are the Paradise Umbrellas selling at the moment?"

"In the past few months, it has rained a lot in East China, and the sales count is okay, and it should be able to sell 200,000 this month. Zhang Rui said.

"That's good. This brand is completely dependent on the weather to sell, on weekdays you have to pay more attention to the weather forecast, for example, tomorrow is going to be afternoon, you can find an assistant, say, it's going to rain, give my umbrella an event. We are currently at the top of the category, and the assistant will definitely give some face, so use it when you can, don't be afraid to trouble them. As long as you make a performance, no matter how much you trouble him, he will say that you are good. On the contrary, no matter how much you try to cause them as little trouble as possible, if the sales drop, he will think that you are not doing well. In our line of work, the main thing is to look at the results. In terms of success or failure, I think you should understand. Wu Bin said to Zhang Rui, Zhang Rui's words were too polite, unlike when Wu Bin was in the front line of operation before, he was a little bit of a pit, and he would take the initiative to ask for it, so the entire home category, large and small activities, even in the early days of Wu Bin's business, also had the location of his goods.

The direct result of this is that the initial product traffic is much higher than that of other products in the category. As for Zhang Rui, this kind of worry is troublesome to Xiao Er, who is worried about troublesome assistants, and later individual activities even require Xiao Er and assistants to take the initiative to come to him for goods. It's okay once or twice, if it's like this every time, if there are also thick-skinned people like Wu Bin, then some activities that can be done on their own will be cheaper for others, or even opponents, and one will be better than the other.

"Well, okay, Angkor, I understand. ”

"If you have a communication barrier, you can find me, I will communicate, we must hurry up the activity, we must ensure that we know first, and we cannot be satisfied with the current first. Now Yifeng's 10 hangers are monthly sales, and I looked at it at 21,000. My goal for him is to double by the end of next month, I hope to see 40,000 sales, and you still have a month and a half to go. Wu Bin continued. The first one is to start with Zhang Rui.

Li Xiaoxiao and Jin Fei'er are also listening carefully at the moment, and this meeting is obviously Wu Bin's planning for the later operation.

"But at present, the sales volume of Yunya hangers, which ranks second, is only more than 10,000 points, and our family is already the highest, and now this sales volume is already a bottleneck. Zhang Rui explained that the increase in boiled water in hangers is still very suspicious, but after the monthly sales exceeded 20,000, the sales growth rate was much slower. This is the bottleneck, the platform bottleneck, the traffic bottleneck. When you reach the bottleneck, it's not so easy to break it.

"The second place Yunya has sold more than 10,000 yuan, have you seen the third place? The third place is Yishun's hanger is more than 8,000, the fourth place is Miaojie's hanger is more than 5,000, and I won't talk about the sixth and seventh place. But you are also considered to be a cat super early, you should remember when I made hangers, the sales of this category. In fact, at the beginning, I also had a similar feeling as you, when the sales exceeded 10,000, I felt that no matter how much I went to the event, the sales increase was not large. It can't go up, but then the situation, you know, to 1 thousand things, then 20,000, and now the monthly sales of 20,000 and one sales are stable. Do you know why?" Wu Bin said.

As he spoke, Wu Bin turned his computer screen to the three of them.

"This is the ranking of hangers I searched for on the Tmall platform, and now we are ranked thirteenth in the hanger ranking. Do you see anything?" Wu Bin asked, but the three of them were silent and did not answer.

"What we do is indeed the Tmall supermarket platform, but don't forget that the Tmall supermarket platform belongs to Alibaba, when searching on Tmall, when searching on Taobao, the results of the search page, the products of Tmall supermarket and Tmall store, Taobao store are all exhibited. Why can the sales of the last product break the bottleneck, because once the top position is achieved, the traffic outside Tmall Supermarket will be poured into Tmall Supermarket. The way to break the bottleneck is to break the bottleneck of traffic. We are a Tmall supermarket platform, but our eyes can't just look at Tmall supermarket. We can't just look at Tmall supermarket. ”

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