"Don't think of Tmall Supermarket as a separate platform, since Tmall Supermarket can be directly searched from Taobao, then the same, consumers can also buy this product directly from Taobao. You can control the daily search traffic of the top 3 and top 5 products. These traffic are much larger than the current big activities of Tmall Supermarket. Because the volume is not at the same level at all, the volume of Taobao and Tmall is hundreds of times that of the current Tmall supermarket.

So, is there a cap on the sales of these items? Yes, definitely, but definitely not 21,000. Wu Bin continued to explain. In fact, at this point, many juniors haven't realized it yet, and most juniors are still just trying to expand the category.

Continue the stage of investment promotion, so that the Tmall supermarket category is enriched. They haven't noticed the change in traffic in this area yet, but in the next year or so, some of the younger ones will notice this.

After Wu Bin finished explaining, Zhang Rui and Li Xiaoxiao suddenly became enlightened. But what to do?

"Our sales are based on the traffic and conversion of resumes, and the conversion is handed over to the artists. Zhao Lingling will think of it, and at present, the main picture of our hanger is actually very good. Then the only way to think about it now is to get on the traffic. First, although it is not very good, it is a practical way to brush sales. Tmall supermarket's merchant authority is still very large, and the current entire Ali is still in an unsupervised state for Tmall supermarket, so it can actually be brushed here, and the focus is on how to brush. Wu Bin probably explained the way to swipe the order, this is also a way to do it, there are so many people in the company, one person buys together, one person buys 300 pieces, it is more than 3,000, buy four times a month. That's 12,000 more sales. If it is maintained, the organic traffic will also increase.

Of course, there is still a little difference between the way Tmall Supermarket swipes orders and the flagship store, Tmall Supermarket has deduction points, so if you brush it according to the original price, the cost is too high, Wu Bin is distressed about money, which is equivalent to taking money from his own pocket. At present, there is no way to sell warm babies, and they are off the shelves, and masks are not good. The only big profit is actually the Heaven Umbrella, as well as hangers and garbage bags.

"And one more, who of you have paid attention to the potential of WeChat as a social tool. Wu Bin said, opened his mobile phone on the WeChat interface, and then opened an official account.

"This is the WeChat public account I just applied for yesterday. In the follow-up, our own brand and Yifeng's hanger packaging, each product will have the QR code of this official account. Do you know what that means?" Wu Bin felt as if he was singing a one-man show. Because after saying that, there was no reaction.

"What's the use of this?" Jin Fei'er took the initiative to ask, but she was really curious, what Wu Bin said today can be regarded as opening her mind, in the past, she thought of the operation of Tmall Supermarket, and the operation was the platform of Tmall Supermarket, and the traffic was only the internal traffic of Tmall Supermarket, and she never thought of taking the initiative to attract traffic from outside some stations. Now Wu Bin said WeChat, WeChat is currently very popular, and almost everyone around him is using it, but isn't it used for chatting?

"For example, our Yifeng hangers sell 20,000 a month, if one-tenth of the people follow this WeChat account, that is to say, there will be 2,000 people, and there will be two thousand people who follow this WeChat account every month, which is 24,000 people a year. Even with only one percent of the scan attention, there are 2,400 users in a year. So if we sell 40,000 products, we will have at least 4,800 users a year. If you sell 80,000 items a month, you will have 9,600 followers from time to time. The higher the sales we sell, the more users we control. So what if we send them some special listings? As long as they make a tenth of their purchases, that's nearly a thousand orders. Wu Bin said, and didn't say any more, everyone is a smart person and should understand.

"Oh, then when we launch new products here, we use this official account to publish some marketing articles, put product links into them, and guide consumers to shop, which is equivalent to us mastering an activity and having a large traffic entrance. Zhang Rui said that he was also a little excited later, now there are more and more brands settled in Tmall Supermarket, and there are more and more new merchants, and the competition in follow-up activities will definitely become more and more fierce.

Most of the small activity traffic of Tmall supermarket is not as large as Wu Bin said.

And is it difficult to complete the sales volume of which month in Wu Bin's mouth? It is not difficult at all, because what Wu Bin started to say is just a hanger, a 10-piece hanger, there are currently more than 20,000 sales, and all the hangers are already more than 30,000 sales. No matter how good it is, the garbage bags alone are now more than 40,000 monthly sales a month. Five garbage bags are more than 18,000, and the sales volume of the whole bag is more than 24,000. If you add up to the other products of Reckitt Benckiser, 80,000 pieces a month is enough. And this is still the current sales volume, and in the future, it is sure that it will continue to rise. Therefore, what Wu Bin said is not a pie, but an achievable goal.

"Does this count as drainage? Wu Bin glanced at everyone, and finally continued. "And don't think it's just a driving tool, it's also a good way for us to promote our brand. We have to make good use of it, and maintain it, we have made so many brands now, there are 3M, there are Miaojie, Paradise Umbrella, and there will be some later, some of them are the world's top 500 companies, and they are the top brands in the department store category. On weekdays, we publicize the glorious history of Miaojie and 3M on this public account, and the information on materials and materials. At the same time, it is interspersed with some product introductions of our own brands and material analysis. What do you think these articles would be like if they read them? A brand that can be compared with 3M and Miaojie will have poor quality?"

"Boss, how long your brain is, no wonder you became the boss. Li Xiaoxiao said with emotion, looking at Wu Bin's eyes is also different, I used to think that after Wu Bin got out of the front line of operation, he may gradually be surpassed by others in the operation, and he himself will slowly fall behind, but where did he think that it has only been a long time, but he has been so far ahead.

After all, Zhang Rui is now considered a senior operator, at least this is the case with Maochao. Now the operation of Maochao is thinking about how to win traffic, strive for the existing traffic of Maochao, and flow to his own brand, while Wu Bin is thinking about creating traffic.

Jin Fei'er looked at Wu Bin with a winked eye at this moment, with a look of adoration.

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(I found that I do seem to be a little too diligent in updating, or I update a little less?) I read those books in the same period, many of them are updated a day, and a few are updated twice a day, I.... ）