Chapter 14 Hanger TOP1
After returning in the evening, Wu Bin made a new plan for the hanger.
That night, Wu Bin directly used his account to take pictures of his various hangers, 500 for 10 hangers, 200 for 5, and 100 for the others.
Of course, the price must be set separately, at present, on the side of Tmall supermarket, a single product will not be less than three folds and less than five yuan at the same time, and the sales volume of goods will not be included in the sales rule.
There are deduction points on the platform, and Wu Bin definitely needs to reduce the deduction points of the platform as much as possible. Because it's all money that is directly spent.
After filming, early the next morning, Wu Bin went to Yifeng's factory.
Because the address of the delivery is Yifeng's own company.
For the next four consecutive days, every day, Wu Bin would take pictures of almost this amount.
It's just that I've used a lot of trumpets, which can also be regarded as another way to change direction.
In the second week, when the event notice was officially announced, the sales volume of ten hangers in East China had exceeded 4,000. In the past few days, there have been small activities, and the traffic conversion is also good.
So after the final report, Wu Bin felt a little more at ease, after all, if you just look at the hard conditions, this hanger can be regarded as stable sales.
In addition, this time I also asked the Yifeng factory to prepare another 1,000 boxes of goods.
Although Wu Bin felt in his heart that this year, the traffic on Maochao's side was much lower than in the later period, but Wu Bin was unwilling to take risks. Because the traffic on Maochao's side is not particularly stable, if a few cases break out, what should I do, if Wu Bin's side doesn't have the goods ready, the later effect of the event will be greatly reduced.
If you want to create a hit, you must have activities + inventory in place. Without activities, it is difficult to create explosive models, because activities represent large traffic, and large traffic represents high sales. And without inventory, explosive models can't be created, and only with inventory can there be sales.
Wang Youfu's eyes looking at Wu Bin here were also a little strange, when Wu Bin was talking to him about cooperation before, he asked for the authorization of the platform of Tmall Supermarket, so he also knew that Wu Bin was doing the platform of Tmall Supermarket.
Originally, he thought it was Tmall or something, but he didn't expect it, it seems, it's different.
Of course, none of this is important, the most important thing is the ability to sell goods, which is a bit large. I even regretted it a little in my heart, if he took it back, he should be able to sell it easily.
But this is just thinking about it, not doing it concretely. After all, Wu Bin still has a professional impression on his side, and besides, the authorization has already been given, and the contract has been signed, if there is a breach of contract, the compensation alone is not cost-effective.
It's a big deal to be a year's brand promotion, but fortunately, it's just a one-year authorization, Wang Youfu thought so that laymen always watch the excitement.
Although Wu Bin didn't know what Wang Youfu thought during this time, Wu Bin knew in his heart that many small brand merchants were actually like this. Wu Bin also experienced this kind of thing before he was reborn, and it is not strange.
Wu Bin only signed a one-year contract with Wang Youfu, maybe Wang Youfu feels happy now, but there will be time for him to cry later.
On September 21st, the list of selected products came down, and Wu Bin's hanger was unexpectedly selected for the popular position.
Many businesses are actually red-eyed when they see this location. Because there are only two popular pits in the whole home. And Wu Bin's brand has just been a cat for less than half a month. Such a good position was won by Wu Bin.
However, it didn't take long for a merchant in the group to go to the front desk to search for the sales data of this single product, but it was a frying pan in the group.
", the sales volume has broken 6,000, and the sales of this single product are almost catching up with our family's sales in a month. ”
"Great God, please bring it, how did you do it? This growth is too fast, I remember that Yifeng's hanger was only on the shelves, why did it change so much all of a sudden, is my memory malfunctioning?"
"Great God, please share your operational experience. ”
"I've bought this hanger, the quality is ok, and it's cheap. ”
"Thank you for your contribution. Wu Bin also chatted in the group for a while.
"You really have to have a good chat with Xiao Wu, the results made by others in half a month are better than those made by some old merchants in half a year, and you don't blush, the same operation, why is the gap so big." Zhang Jieyu was also bubbling at this time.
For Yifeng, the brand operated by Wu Bin, she also pays attention to the data every day, although she can also see that some of the data is likely to be brushed out by Wu Bin.
However, even if in addition to those data that can be used, at least about half of the data is accurate, and even if there is only half of the accurate data, Yifeng is also ranked first in the small category of hangers.
There are also some muffled merchants in the group who have made a fortune, and during this time, they have also reported new hangers in the background.
Only Wu Bin's most direct competitor, the former TOP1 hanger merchant, Yunya's hanger, the current promotional price has dropped from the previous high price to 9.9 yuan, and like Wu Bin, he also did two seven-five discount activities, and the main picture is also marked with half price of the second piece. It's almost a copy of Yifeng some time ago.
It's just that the current situation is that Yifeng is the first, and has even taken the top two, while their Yunya's hanger has fallen back to third.
Even the sales volume has fallen from the previous monthly sales of more than 2,000 to around 1,500.
It is clear that sales have received a direct impact.
However, for Yun Ya's family's price war move, Wu Bin adopted a strategic attention and a contemptuous attitude on weekdays.
One step behind, lose step by step, and want to rise up again, unless Wu Bin is stupid, how can they let their family catch up easily.
Because the sales of single products are already the first, and they are still participating in daily activities, some traffic data plug-ins used by Wu Bin here clearly show that the current traffic of Yifeng hangers is more than four times that of Yunya and their family.
Even if it is exactly the same activity intensity and price, but the daily traffic data is here, it also means that Yunya and their family cannot surpass Wu Bin's Yifeng.
As for the category group, since Zhang Jieyu has already opened his mouth in the group, of course Wu Bin has to do some sharing, but it's just some.
There are some things that must not be taught, after all, these people are their future competitors.
On September 25th, the cat super large event was officially opened. On this day, Wu Bin also signed a formal authorization contract with Miaojie.
As for 3M, it's not far off.
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