Chapter 68: Winning a major customer in Shonan
Hu Youmin said with a smile: "Our product quality is much better than theirs, and it is the most cost-effective, you can try it, which will help you create a brand effect." ”
"The batteries you use now will be replaced in about two years, and the batteries we produce can be used for about four years, which is doubled, and the price is only one-third more expensive. Hu Youmin continued to sell.
Manager Wu took out a cigarette, and Hu Youmin hurriedly helped him light it. He took a puff and said: "Our company has strict procedures for the procurement of spare parts, not just change it. ”
"Not to mention the battery, it is a gongquan, the replacement of suppliers must go through strict demonstration, to be recognized by the procurement department, the technical department, and the production department, and reported to the head office for the record. ”
Hu Youmin asked respectfully: "How do you go through this procedure?" He said lightly: "If it is not a product quality problem, it is just a performance improvement, which must be proposed by the design and development department, submitted to the general manager's office for review, and then held a meeting to study and agree before the replacement test and certification can be carried out." It's not as simple as you think, I still have something to do, so I'm not with you. ”
Coming out of Manager Wu's office, he was not discouraged. The more strictly managed the company, once the product is entered, the lower the sales expenses in the later stage, and the sales volume is stable.
After returning to the company, Hu Youmin called Tian Xiaoyu and Luo Juan to the office. Ask them how the sales of Youmin batteries are doing?
Tian Xiaoyu reported: "The direct sales work in the province is basically completed, the provincial agent plus the dealer you contacted last time, there have been 23 dealers with us to sign a letter of intent to act, just wait for the new factory to put into production, and then sign the agency agreement." ”
"The large customer is not ideal, one-third of the main machinery factories in the province have signed supply contracts, but the largest Xiangjiang Heavy Industry and Zhongnan Heavy Industry have not yet been done, these two are the production of construction machinery.
Of the six car factories in the province, only two have signed contracts. Large customers from other provinces are in contact, but from the feedback information, the situation is not optimistic. ”
He smiled and said to her, "It's a good result, better than I expected." Then he explained in detail the promotion of Shanghai Hongda Automobile Manufacturing Co., Ltd. this time.
Hearing this, Luo Juan and Tian Xiaoyu frowned, but he said optimistically: "This is a bad thing, but also a good thing." The bad part is that things are more complicated and difficult than we expected. ”
"The good thing is that this problem was exposed too timely, and if it was discovered a few months later, it would catch us off guard and make us very passive. Even if they agree to use our product, it will take months for the process to come down. ”
"Sister Xiaoyu, you are not in a hurry to tackle the key problems first, immediately arrange people to touch and arrange the domestic major customers, where it is in the same situation as Shanghai Hongda Automobile Manufacturing Co., Ltd., the three of us will go to tackle the problems in person, and the rest will be handed over to the following people to do. ”
"First of all, we must do a good job of preparation, not only promotional materials, but also detailed test data and reports, and they are using the battery for a detailed comparison, there is a gap, the greater our advantage, the more convincing. ”
"The second preparatory work is to collect detailed information on the decision-makers of the replacement supplier and tackle key problems in a targeted manner. When going to tackle key problems, not only should you bring materials, but also bring a few samples for them to test on site. For a big customer like this, you should send someone to follow up. ”
"Juanzi, you cooperate with Sister Xiaoyu to do some work to collect information. You should give me feedback on the progress of the work in a timely manner, and adjust the working methods and strategies in a timely manner. ”
"Let's start with these customers in the province who haven't done it yet, if you don't get it in the province, it's even more difficult to do it in other provinces. If you get them, you can only be persuaded to go to other provinces. ”
"Sister Xiaoyu and Juanzi, the new plant of Youmin Battery is about to be put into production, you have to look for a sales manager, you pay attention to it, and settle it as soon as possible. Hu Youmin asked them if they had any questions? They said no, got up and went out to arrange work.
After Huang Xiuyuan and his wife came over, they recruited two undergraduates majoring in integrated circuits, plus Lin Ling, and officially established the Youmin Microelectronics Research Institute. Hu Youmin specially discussed the R&D plan with them and formulated long-term, medium- and short-term R&D goals.
The new plant of Youmin Battery was officially put into use, and two-thirds of the old employees were transferred from the old factory to bring new employees. Li Tao and Chen Juncai were in the factory to guide and arrange production.
Now it is only the trial production stage, and it will take more than ten days to really form production capacity. Hu Youmin walked around the factory, returned to the company, and discussed sales with Tian Xiaoyu and Luo Juan.
They sorted out the information of major customers in the province and graded them according to difficulty. After reading the information, he said: "We will divide the work, and I will tackle the two companies that make construction machinery." ”
"Sister Xiaoyu is in charge of the four car manufacturers, you take a few capable cadres to find out why they don't use our batteries, and then prescribe the right medicine. Juanzi did our logistical assistance. Is there a selection of the sales manager you mentioned last time?"
Tian Xiaoyu said: "I summed it up with Juanzi and thought Ma Jianzhong was okay. Hu Youmin asked them to talk to him and appointed him as the deputy manager of Youmin's battery sales department.
After they went out, he began to study the two construction machinery companies. They are all in Baisha, because the similarity of the products of the two companies is more than 80%, so they compete with each other fiercely.
Xiangjiang Heavy Industry is a state-owned enterprise, and the general manager is called Xu Songbai, who is in his 40s, and is the director of Xiangjiang Heavy Industry before its restructuring. A low-key man, his biggest hobby is fishing.
Zhongnan Heavy Industry is a private enterprise, the general manager is called Qu Guoliang, who is also in his forties, started with the production of mixers, and slowly began to make concrete filling trucks, excavators, cranes, etc. I don't see any obvious hobbies in him, he's a workaholic.
After comparing the two, he decided to conquer Xiangjiang Heavy Industry first. He first called Zhu Yinghua and asked him if he was familiar with Xu Songbai of Xiangjiang Heavy Industry? Zhu Yinghua said that it was okay, but he was not the kind of friend who knew him very well.
Hu Youmin asked him to do a favor and asked Xu Songbai to come out for dinner and get to know him. Zhu Yinghua readily agreed. Putting down the phone, he began to make preparations to see what good fishing spots were nearby?
The next morning, Zhu Yinghua called and said that Xu Songbai had made an appointment, and at half past six in the evening, he would go to the Tianhua Hotel and ask him to book a private room. Hu Youmin personally went to Tianhua Hotel, found the account manager, and booked a luxury private room.
In the evening, Hu Youmin took Luo Juan and Tian Xiaoyu to greet Xu Songbai and Zhu Yinghua in the lobby of Tianhua Hotel early. They came on time, and after flipping through the introduction, he held Xu Songbai's hand and said: "Mr. Xu, I have heard of the name for a long time, and today I have finally met the real person in the light of the Blessing Bureau, you are the idol I admire." ”
He smiled faintly and said: "Mr. Hu is polite, listen to Zhu Ju, you are a rising star, and you are in the limelight." The group laughed and walked towards the box.
The wine and food were served early, and after entering the private room, Hu Youmin asked the waiter to serve the food. After the waiter poured the wine, he got up to toast Xu Songbai's wine, and he said politely: "First toast the bureau." ”
When Zhu Yinghua heard this, he picked up his wine glass and said: "Mr. Xu, today you are the protagonist, you respect you, I will accompany you, let's do it together." The three of them drank it all together.
Several people drank and chatted, and Hu Youmin never mentioned the sale of batteries. All of you here are smart people, and when you see that he doesn't say anything, no one takes the initiative to talk about it.
Halfway through the drink, Hu Youmin said to Xu Songbai: "Mr. Xu, I know that there is a good place for fishing, near the Bisha Lake Scenic Area, how about a few of us go fishing for a day on Sunday?"
He smiled and said: "I have been to that place once, it is really good, it just happens that my hands are itchy, go and try my luck, I wish you to see it?" Zhu Yinghua smiled and said: "Okay, just learn technology from Mr. Xu." ”
Luo Juan and Tian Xiaoyu kept toasting their wines, saying some jokes on the wine field, and the wine table was full of laughter. After several people drank three bottles of liquor, Hu Youmin saw that they were all a little drunk, so he stopped persuading them to drink.
The meal was very enjoyable for both the guests and the hosts, and when they were about to part, Hu Youmin and Xu Songbai exchanged phone numbers and made an appointment to pick him up at half past eight on Sunday morning.
Hu Youmin rarely fishes, in order not to go out that day, and in order to have a common topic with Xu Songbai, he specially went to buy a fishing book and read it carefully.
I went to the fishing ground two days in advance to book a place, and on Sunday morning, I went to pick up Zhu Yinghua first, and then went to pick up Xu Songbai. After arriving at the fishing ground, the three of them set up a position and began to fish.
More than ten minutes later, Hu Youmin's fish drift moved a few times, and then sank suddenly. He grabbed the fishing rod and pulled it hard, and the fish unhooked. Xu Songbai said with a smile: "You are too anxious, you have to follow it slowly, and when the fish is tired of struggling, it is easy to pull it up." ”
He said regretfully: "I still don't have enough experience, Mr. Xu, you tell me about this fishing method." He talked eloquently: "There are many fishing skills in this one, one is time, fishing early and evening instead of noon." The second is to fish for bait, spring insects in summer and earthworms in autumn, and bloodworms can only be used in winter fishing. ”
"Summer fishing bright water, new water, flowing water. There are also fish hooks, fish floats, and fishing lines, and the choice of fishing lines ........." Hu Youmin listened very carefully while throwing the hook line without bait into the water.
Xu Songbai was right, and his fish drifted and sank. Unhurriedly, he picked up the fishing rod, slowly brought the fish to the shore, and caught it with a net.
He smiled and said, "Is it there?" That's it, you can't be in a hurry, you have to be calm when fishing." Hu Youmin gave him a thumbs up and nodded again and again. Not long after, Zhu Yinghua also caught one.
When they had caught a lot of fish, Hu Youmin hung bait on the hook. By noon, Xu Songbai caught the most, Zhu Yinghua was in the middle, and Hu Youmin was the least.
Hong Jianming had already arranged wine and food at a nearby farmhouse, and on the table, Xu Songbai said to Hu Youmin: "Mr. Hu, just say anything directly, as long as it's not too much, I will definitely help if I can help, why do I have to give Zhu a picture?"
Hu Youmin said with a smile: "The main thing is to admire your talent and want to make friends with you." You will develop a small factory with a small name into a major construction machinery manufacturer in China, which is amazing. By the way, I would like to introduce you to our company's batteries. ”
After speaking, Hu Youmin took out a stack of information from his bag and explained while showing it to him: "This is the testing data of the product, this is the data comparison between our company's battery and the mainstream products in the market, and this is the market share that our company's products now occupy." This is still an achievement that we have achieved without a formal production. ”
After reading it carefully, he said: "Judging from these materials, it is really good, cost-effective, and can improve the grade of our equipment." Well, let's try some of them first, and if the market responds well, how about using all of your batteries?"
Hu Youmin hurriedly picked up his glass and said, "Thank you so much Mr. Xu, I respect you, I will do it first, you are free." He laughed and dried it up.
In the afternoon, he continued to accompany them to fish, and on Monday morning, Hu Youmin struck while the iron was hot and asked Xu Songbai to sign the supply contract. He gave the contract to Tian Xiaoyu and asked her to arrange a person to keep an eye on it, take down the customs of various departments, and ensure that the contract is in place.