A movie trailer is a window into a movie.

Before the release of the film, it was a movie advertisement, which organically combined elements such as visual spectacle, story climax, and celebrities to roll out a red carpet to the cinema for the audience. Even box office success or failure is largely related to it, and for the competition for major film festival awards, trailers are the vanguard of conquering overseas markets.

A good trailer can produce a viral marketing effect for the film, and a bad trailer brings out all the wonderful passages in the film, resulting in no freshness when seeing the feature film, but a counterproductive effect, so He Ling said that the trailer is the most critical to the promotion of a movie, and there is nothing wrong with it.

After He Ling finished talking about her opinion, Wang Lu began to play the trailer of "2012".

Disaster movies are often destroyed everywhere abroad, but there are not many involving the Celestial Empire.

The use of Celestial elements in 2012 also reached a new level. The film features the Potala Palace, the Himalayas, and Tibetan monks who know the future, and the film combines the ancient civilization of the Celestial Empire with the self-redemption of modern people, providing a new idea for the re-architecture of human civilization.

Originally, Columbia Pictures prepared a script with a large number of Celestial Empire elements, and after Glorious Film and Television invested nearly 100 million US dollars to occupy nearly half of the share, the director even agreed to Zhang Mingzhu and several other Celestial Dynasty actors to star.

The trailer begins with a mystical prophecy of the Mayans, who believe that we humans are experiencing a galaxy renewal that will last more than 5,000 years, from 3113 BC to 2012 AD.

Every twenty years is a small cycle, from 1992 to 2012, which is the last cycle of the solar age, also known as the "Earth Renewal Period", during which everything will be purified and renewed, and then mankind will enter a new era.

Since the ancient Maya people in the Americas, there was a very splendid civilization. The Mayan calendar was very magical and the prophecies were extremely accurate.

And the Mayans coincide with the legendary "Tui Bei Tu" in the ancient Celestial Empire.

The "Qiankun reinvention in the corner" in the fifty-second image of the Tui Bei diagram also points out the same time. I think everyone understands what it means! And "Jiaokang" refers to the traditional Oriental Green Dragon Seven Nights, which alludes to the Year of the Dragon, and 2012 is precisely the Year of the Dragon.

At the same time, the Book of Revelation also depicts a large-scale, costly, incomparably tragic, and magnificent struggle between good and evil and human catastrophe.

Several paradoxical coincidences are intertwined, making the film "2012" full of mystery.

"It's so realistic."

"I didn't have much to thank you when I was shooting, I didn't expect the trailer to be so shocking."

"It seems to have accelerated the secretion of adrenal hormones."

……

In the conference room, after watching the trailer of less than three minutes, everyone said one after another.

An important measure of the success of a disaster film is the level of special effects production, and special effects are burned with money. "2012" invested nearly $200 million in film production, setting a record for the production budget of a disaster film.

Naturally, the shocking scenes in the trailer also tell the audience that this film is worth looking forward to.

"The destruction of the White House, the Statue of Liberty, the Eiffel Tower and other buildings has become accustomed to us. "2012" is based on breaking this aesthetic fatigue and changing the traditional form of destruction. The film targets three iconic landmarks from the northern hemisphere to the southern hemisphere, from the statue of Jesus in Rio de Janeiro to the Himalayas, and we are amazed by the majestic power of destruction. We need to take this into account in our propaganda," Jiang Hui said.

"There is also the fact that disasters in traditional films are presented alone, and "2012" has achieved a breakthrough in this regard. Volcanic fissures, tsunami floods, meteorite rains and other forms of disasters are presented together, achieving the largest collection of disasters in history, and truly bringing the audience into the perception of the end of the world, which is also a place worth promoting," He Ling added.

"2012 was a legendary year when astrophysicists discovered that the Earth's magnetic poles would be reversed from the Sun, and that life on Earth would be naturally destroyed in 2012 according to the eclipse-El Niño coefficient theory. The mysterious Mayan civilization made a bold prediction that December 31, 2012 would be the end of human civilization. This prophecy is widely known. We can fully hype these topics on Guanghui's Weibo," Jiang continued.

"In the past, disaster films often focused too much on the use of technology and lost the position of character portrayal and emotional expression, resulting in the film losing its foothold, and the audience had no emotional resonance. The magnificent and shocking scene is the body of the film, and the revelation of human nature and the persistence of emotions are the soul of the film. I have seen the full script of "2012" before, and I think "2012" is the best in this part, and everyone can also promote it properly", He Ling said.

……

Jiang Hui and He Ling, you and I will say a word, and the tone of the "2012" propaganda will be set, and the rest is that the people below will be busy.

For those in the field of propaganda, the most difficult thing is ideas and creativity, and execution is not a problem.

Now that Guanghui Film and Television has set the publicity idea of "2012", the related work will soon be launched.

That night, a lot of topics about "Mayans" first appeared on Guanghui's Weibo.

As the introduction of "2012", the Mayan prophecy can be said to be the most important basis for the film, and Glorious Film and Television naturally wants to do a good job of eradicating illiteracy to netizens in the Celestial Empire.

This not only avoids directly letting people see that there is a water army promoting "2012" on the Internet, but also achieves the purpose of promoting "2012", and popularizes the knowledge of the trailer of "2012" a few days later.

"Originating from the ancient Mayan civilization in Central America, the earliest distributed in southern Mexico, Guatemala, Honduras and El Salvador, although the Mayan civilization formed more than 2,000 years BC has long been annihilated by various natural and man-made disasters, but it has preserved the amazing Mayan calendar and accurate predictions. According to the report, as for the year 2012 mentioned by the Mayans, it should refer to the awakening and transformation of human beings in terms of spirit and consciousness, so as to enter a new civilization.

Some apocalyptic prophecies claim that by 2012, the Earth's poles will be reversed, the Earth's crust and surface will suddenly separate, and the inner core of the Earth will erupt with magma. Separated continents would flood the entire human race into the sea, with earthquakes, tsunamis, volcanoes, and other disasters ......."

"Some astrologers believe that 2012 will likely see a celestial overlap. This overlapping phenomenon occurs once every 26,000 years. According to the prediction of the overlapping of celestial bodies, the Sun's line in the sky will pass through the very center of the Milky Way. Many fear that this dislocation of the celestial bodies will put the Earth under the tuit of more powerful unknown cosmic forces, which will accelerate the destruction of the Earth. Either it could cause the Earth's poles to swap or form a huge black hole ...... at the center of the Milky Way".

……

All kinds of Mayan, apocalyptic articles and information quickly became the most popular information on Guanghui Weibo, attracting the attention of many netizens.

(End of chapter)