The number of registered employees of Guanghui Film and Television has exceeded 500, but more than half of them are absent from the office for a long time.

is not participating in filming in other places, or participating in various commercial performances and catwalks.

However, when the general manager arranges a meeting of the top leaders of various departments to discuss important matters, he is generally 100% present.

Occasionally, one or two who can't come back abroad will also arrange an agent.

When Jiang Hui and He Ling came to Guanghui Film and Television, they walked around the office, said hello to Xu Yixin, Mi Lai and a few other acquaintances, and came directly to the conference room.

For He Ling, as long as Jiang Hui shows up in the company with him today, it is enough, and the rest is not the point.

"Today's meeting we mainly discuss the "2012" publicity plan, and we are honored to invite the company's chairman Jiang Dong to attend this meeting, then we will ask Jiang Dong to tell you a few words."

The meeting was presided over by Deputy General Manager Wang Lu, Jiang Hui sat in the main seat, He Ling was on the left hand side, Wang Lu was on the right hand side, the heads of various parts of Guanghui Film and Television, and Zhang Mingzhu, Xu Yixin and Mi Lai who participated in "2012".

Although Zhang Mingzhu went to Hollywood to shoot, other actors took a lot of effort to fight for this opportunity, and this matter also attracted a lot of attention in the entertainment industry, but ordinary netizens didn't know much about it.

Therefore, Zhang Mingzhu is still a third- or fourth-tier or even fifth- or sixth-tier star, not to mention that his fame is compared with Zhang Mengze, but compared with Milai and Xu Yixin, there is also a relatively large gap.

However, after the release of "2012", the situation is estimated to change a lot. Not to mention jumping to the top star, at least there should be no problem in entering the first line or quasi-first line.

"I haven't come to Glorious Film and Television for a while, and I have to thank everyone for making the company's business prosperous and standing firmly at the forefront of Tianchao Film and Television Company. As a member of the Glorious Group, Guanghui Film and Television should make full use of its own advantages, whether it is Guanghui Weibo or Guanghui Games, or Meituan and Qunar, it is a very good publicity platform", Jiang Hui began his speech.

Some people say that it is because you have filmed many popular film and television dramas in a row, and some people say that it is because you are backed by the Guanghui Group and have a lot of resources, and some people say that it is because we are lucky."

When Jiang Hui said "good luck", I don't know why, everyone laughed.

In fact, there is nothing wrong with this, and it is actually very appropriate for everyone here. Before joining Glorious Film and Television, few people in the conference room today were very good in the industry, and they were lucky enough to join Glorious Film and Television and achieve today's achievements, which really can't be said to be the factor of no luck.

"Are these words right? However, in my opinion, it comes down to the fact that Glorious Film and Television has a super star-making ability, which can provide a variety of opportunities for newcomers, and these are often based on publicity capabilities," Jiang Hui said.

The traditional culture of the Celestial Empire advocates subtlety and introvertedness, so the propaganda work has always been in a position of nothing, which is why there are similar sayings such as "the fragrance of wine is not afraid of the deep alleys" and "gold will always shine". However, looking at the present, under the influence of the pattern of world integration, propaganda has received more and more attention.

However, after paying attention to it, we can find a suitable way to truly achieve efficient publicity, and it is the best thing that Korn Ferry Group does.

"The world of being in charge is the world where the Internet is popular, and as the largest Internet group in the Celestial Empire, the Guanghui Group must fully integrate its propaganda work with the Internet in the future. Whether it's the release of a new film or the promotion of newcomers, you can cooperate more with Guanghui Weibo," Jiang Hui said.

"On the occasion of the upcoming release of the first Hollywood blockbuster "2012" invested by our company, we convened such a meeting today to discuss the publicity plan of the film, and hope that everyone will brainstorm and do a good job in the publicity work, so as to increase the box office of the film and make our company's reputation in Hollywood."

After Jiang Hui finished speaking, he motioned to Wang Lu to finish speaking.

"Thank you Jiang Dong for your speech, and I hope that everyone will carry out propaganda work in accordance with the spirit of Jiang Dong's instructions in the future work. So let's officially start today's meeting, first of all, let's look at the trailer of "2012", Wang Lu said.

"I would like to interject that the trailer is the bridge between the audience and the film. For viewers who judge and find consumption targets, trailers are one of the most important marketing materials.

After all, a movie is a product that pays first and then consumes, and the audience's management of their consumption expectations is particularly important.

The audience's consumption expectation is led by the film's various marketing activities. Over the years, I have found that among all kinds of marketing activities, the trailer has the greatest influence on the audience, and it can even be said that eighty percent of the audience's judgment on a film comes from the trailer.

So I want you to fully analyze the trailer provided by Columbia and see what adjustments need to be made to best cater to the preferences of Celestial Empire consumers," said Ho Ling.

When it comes to the origin of the concept of trailers, it still starts with Hollywood, which has a developed film industry.

In the early days of the film, of course, there was no trailer. After the film gradually evolved into an art, the audience will choose whether to watch the film according to factors such as the director, actor or subject matter, which also makes film promotion face new issues.

So the film company began to ask the projectionist to play another part of the introduction of the new film after the film, at first in the form of slides, some of which did not even have pictures, only introductory subtitles.

The earliest trailer was in 1912, when an adventure series was being released, and at the end of the film, the heroine Catherine was thrown into the lion's den, and then the subtitle appeared on the screen: "Can she escape from the lion's mouth?

It's unclear whether these clips will be able to arouse the audience's interest, but this is the prototype of the trailer. At that time, the trailer short films were played after the end of the film, and the trailer was named Trailer, which means trailer, which vividly illustrates the status of the trailer at that time.

Today, the history of the trailer is also close to 100 years, and after a long development, from the original slideshow mode to the flip album with background music pioneered by "Gone with the Wind" in 1939, more and more modern elements have been added to the trailer.

Producers also began to value this fertile soil, and in 1916, Paramount first established a department dedicated to the distribution of trailers, and the production crew was in charge of production. In 1919, a trailer production department was established to edit preview footage of new films, and similar departments were established in various companies since then.

The trailer that Glorious Film and Television is preparing to play today is carefully prepared by the trailer production department of Columbia Pictures.

(End of chapter)